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All Journal Journal of Islamic Business Management Studies (JIBMS)
Ida Ayu Putu Megawati
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Tren Revolusioner Bagaimana E-Wallet Mengubah Konsumen di Era Modern? Ni Putu Ari Krismajayanti; Made Ratih Nurmalasari; Putu Putri Prawitasari; Ayu Indira Dewiningrat; Ida Ayu Putu Megawati; Kadek Linda Kusnita; Putu Diah Aryastuti Sanjiwani
Journal of Islamic Business Management Studies (JIBMS) Vol. 5 No. 1 (2024): Journal of Islamic Business Management Studies (JIBMS)
Publisher : Institut Daarul Qur'an Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51875/jibms.v5i1.285

Abstract

Kemajuan teknologi informasi telah mengubah interaksi masyarakat dengan layanan digital, terutama dalam metode pembayaran yang semakin bertransformasi. Penelitian ini mengeksplorasi dampak penggunaan dompet digital (e-wallet) di kalangan generasi milenial di Kota Denpasar, Bali. Metode penelitian yang digunakan adalah pendekatan kualitatif dengan pengumpulan data melalui wawancara mendalam, kajian literatur, dan observasi media sosial. Hasil penelitian menunjukkan bahwa e-wallet mempermudah transaksi pembayaran dengan menawarkan kemudahan, kecepatan, keamanan, dan aksesibilitas. Sistem pembayaran berbasis QR code meminimalkan ketergantungan pada uang tunai fisik dan meningkatkan efisiensi transaksi. E-wallet juga meningkatkan transparansi dan kemampuan manajemen keuangan pengguna. Selain itu, strategi promosi bisnis seperti cashback dan potongan harga yang ditawarkan melalui ewallet berhasil menarik minat konsumen. Keamanan transaksi dijamin oleh fitur enkripsi dan otentikasi serta pengawasan oleh Otoritas Jasa Keuangan (OJK). Dengan demikian, ewallet tidak hanya meningkatkan efisiensi dan kenyamanan transaksi, tetapi juga menjadi alat promosi yang efektif bagi bisnis.
Citra Merek Pengaruhnya Terhadap Keputusan Pembelian pada Starbucks Ni Putu Ari Krismajayanti; Made Ratih Nurmalasari; Putu Putri Prawitasari; Ida Ayu Putu Megawati
Journal of Islamic Business Management Studies (JIBMS) Vol. 5 No. 2 (2024): Journal of Islamic Business Management Studies (JIBMS)
Publisher : Institut Daarul Qur'an Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51875/jibms.v5i2.337

Abstract

Penelitian ini membahas peran citra merek Starbucks dalam mempengaruhi keputusan pembelian konsumen di Denpasar, khususnya di kedai Starbucks Griya Santrian Sanur. Starbucks dikenal sebagai merek kopi premium yang menawarkan lebih dari sekadar produk kopi, tetapi juga pengalaman yang mencerminkan gaya hidup modern dan status sosial. Citra merek yang kuat, kualitas produk, suasana yang nyaman, dan pelayanan yang ramah menjadi faktor utama yang mendorong konsumen untuk memilih Starbucks, meskipun ada banyak pilihan kedai kopi lain yang mengusung konsep serupa. Penelitian ini menggunakan metode kualitatif dengan wawancara mendalam dan dokumentasi media sosial untuk mengumpulkan data, serta menunjukkan bahwa bagi konsumen, citra merek Starbucks berperan penting dalam keputusan pembelian. Temuan ini memberikan wawasan tentang bagaimana citra merek yang positif dapat mempengaruhi perilaku konsumen, memperkuat loyalitas, dan memberikan keuntungan kompetitif di pasar kopi yang semakin kompetitif.
Minat Beli Konsumen: Antara Tren, Gaya dan Kebutuhan Pada Produk Fashion Ni Putu Ari Krismajayanti; Made Ratih Nurmalasari; Putu Putri Prawitasari; Ida Ayu Putu Megawati
Journal of Islamic Business Management Studies (JIBMS) Vol. 6 No. 1 (2025): Journal of Islamic Business Management Studies (JIBMS)
Publisher : Institut Daarul Qur'an Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51875/jibms.v6i1.587

Abstract

The phenomenon of fashion consumption among Generation Z reflects a shift in the functionof clothing from a basic necessity to a symbol of identity and self-expression. This study examines the consumptive behavior of Generation Z toward local fashion products, with a focus on the Gurl Bucket brand, through the lens of Maslow's hierarchy of needs. The analysis reveals that purchasing decisions are influenced not only by physiological needs but also by the need for esteem and self-actualization. Key factors such as trendy design, affordable pricing, as well as social environment and digital media influences, significantly shape consumer preferences and behaviors. These findings indicate that fashion has become an integral part of lifestyle and social representation for Generation Z. Consequently, local fashion brands are expected to continuously innovate, stay relevant to emerging trends, and foster emotional connections with consumers in order to remain competitive in a dynamic market.
Mengapa Konsumen Bertahan? Minat Beli dan Loyalitas terhadap Produk Skincare Lokal Ni Putu Ari Krismajayanti; Made Ratih Nurmalasari; Putu Putri Prawitasari; Ida Ayu Putu Megawati
Journal of Islamic Business Management Studies (JIBMS) Vol. 6 No. 2 (2025): Journal of Islamic Business Management Studies (JIBMS)
Publisher : Institut Daarul Qur'an Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51875/jibms.v6i2.936

Abstract

The local skincare industry in Indonesia has experienced rapid growth alongside increasing public awareness of skin health and personal appearance. Although the level of local skincare product usage is relatively high, this phenomenon is not always accompanied by the formation of strong consumer loyalty toward specific brands. This study aims to analyze consumer purchase intention and loyalty toward local skincare products, as well as to identify the factors influencing the development of such loyalty.This research adopts a qualitative approach using in-depth interviews with eight informants who are users of local skincare products in Denpasar City. The data were analyzed through processes of data reduction, data display, and conclusion drawing in order to obtain a comprehensive understanding of consumer behavior.The findings indicate that consumer beliefs regarding product safety, suitability for skin type, perceived benefits, affordable pricing, and ease of access are the primary factors driving purchase intention toward local skincare products. Beliefs formed through positive usage experiences play a crucial role in encouraging repeat purchases and fostering consumer loyalty. These findings emphasize that loyalty toward local skincare brands is not solely determined by product quality, but is also shaped by perceptions of safety, relevance to local needs, and consistent usage experiences. This study is expected to contribute to the development of consumer behavior research and to serve as a strategic reference for stakeholders in the local skincare industry.
Co-Authors Dewiningrat, Ayu Indira Kadek Linda Kusnita Krismajayanti, Ni Putu Ari Made Ratih Nurmalasari Putu Diah Aryastuti Sanjiwani Putu Putri Prawitasari