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All Journal Journal of Economic, Bussines and Accounting (COSTING) Jurnal Hilirisasi IPTEKS (JHI) Jurnal Ekonomi Manajemen Sistem Informasi Journal Publicuho
Suziana Suziana
Department Of Management, Faculty Of Economics And Business, Universitas Andalas, Padang, Indonesia
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Public Health Social Sciences Veterinary Other

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PENGARUH SHOPPING LIFESTYLE DAN PRICE DISCOUNT TERHADAP IMPULSIVE BUYING LIVE TIKTOKSHOP DENGAN SELF-CONTROL SEBAGAI MODERASI PADA GEN Z KOTA PADANG Masita Isnania; Eri Besra; Suziana Suziana
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 6 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.12780

Abstract

Perkembangan jaringan internet yang semakin pesat mendorong para pebisnis dan pelaku usaha untuk memanfaatkan jaringan internet, salah satunya muncul keberadaan platform TikTokShop yang memiliki fitur live streaming yang bisa melakukan transaksi jual beli antar pengguna media sosial TikTok. Penelitian ini bertujuan untuk mengetahui pengaruh shopping lifestyle dan price discount terhadap impulsive buying live TikTokShop dengan self-control sebagai variabel moderasi pada Gen Z di Kota Padang. Populasi penelitian ini adalah konsumen Gen Z yang pernah melakukan checkout produk pada platform TikTokShop yang berdomisili di Kota Padang. Teknik pengambilan sampel yaitu non-probability sampling dengan jumlah sampel sebanyak 120 responden. Penelitian ini menggunakan Structural Equation Modelling-Partial Least Square (SEM-PLS) dengan software SmartPLS 4 untuk menganalisis data. Hasil penelitian menunjukkan bahwa shopping lifestyle berpengaruh positif dan signifikan terhadap impulsive buying, price discount berpengaruh positif dan signifikan terhadap impulsive buying, self-control memperlemah secara signifikan pengaruh shopping lifestyle terhadap impulsive buying dan self-control memperlemah secara signifikan pengaruh price discount terhadap impulsive buying.
UPAYA MENINGKATKAN HALAL ADOPTION PADA TENUN SONGKET ETNIK LOKAL PANDAI SIKEK Resti Purnama Dewi; Ratni Prima Lita; Suziana; Meuthia; Dewi Yuliana Rahmi; Laura Amelia Triani
Journal Publicuho Vol. 7 No. 3 (2024): August - October - Journal Publicuho
Publisher : Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/publicuho.v7i3.544

Abstract

The rapid transition of the global halal fashion industry may require a series of innovations and adaptations in the MSMEs sector. Therefore, technology adoption and organizational openness to change are the main challenges for stakeholders. This study was conducted to examine and analyze the effects of technology, organization, and an increasingly competitive environment on halal adoption in the MSME weaving sector. By using a purposive sampling technique with certain criteria, as many as 30 MSMEs owners or members were obtained to contribute and respond to the research questionnaire, and then those responses were analyzed through the Structural equation model technique with Smart-PLS software's latest version. Results stated that halal adoption in the MSMEs weaving sector is not affected by technological and organizational aspects, it is due to a lack of openness to accept the changes, then most of the actors also thought that halal adoption didn’t provide value-added. Therefore, the motivation for human resource development and technology utilization was also low. Halal adoption is significantly affected by environmental aspects. External pressures such as market demand and government regulations will force weaving MSME actors to adapt to the changes for business sustainability and maintaining national fashion cultural heritage.
PENGARUH LIFESTYLE DAN LOCAL FOOD TERHADAP PEMILIHAN DESTINASI WISATA DI KOTA BUKITTINGGI Suci Agusti Wulandari; Verinita; Suziana
Journal Publicuho Vol. 8 No. 3 (2025): August - October - Journal Publicuho
Publisher : Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/publicuho.v8i3.834

Abstract

This study aims to analyse the influence of lifestyle and local food on the selection of Bukittinggi as a tourist destination. The research employs Structural Equation Modelling (SEM) using SmartPLS 4.0 software with a sample of 213 domestic tourists from outside West Sumatra Province and not of Minangkabau ethnicity. The results show that both lifestyle and local food significantly influence the selection of a tourist destination. In other words, a destination is more likely to be chosen when there is alignment between tourists' lifestyles and the destination’s characteristics, along with authentic and accessible local food offerings. Therefore, it is necessary to develop innovative promotional strategies and improve the quality of local food presentation to increase tourist interest in visiting Bukittinggi and recommending it to others.
EFEKTIVITAS STORYTELLING MARKETING DAN KUALITAS PELAYANAN TERHADAP PURCHASE DECISION DENGAN TRUST SEBAGAI VARIABEL MEDIASI (Pada Survey Pelanggan Indihome Kota Padang) Rezky Mulia Armus; Eri Besra; Suziana
Journal Publicuho Vol. 8 No. 3 (2025): August - October - Journal Publicuho
Publisher : Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/publicuho.v8i3.859

Abstract

This study aims to analyse the effect of storytelling marketing and service quality on purchase decisions with trust as a mediating variable among IndiHome customers in Padang City. The study employed purposive sampling with a total sample of 195 respondents who had subscribed to IndiHome for at least 6 months. Data analysis was conducted using the Structural Equation Modelling (SEM) method based on Partial Least Square (PLS) with the assistance of SmartPLS 4.0 software. The results show that storytelling marketing does not have a significant effect on purchase decisions. Conversely, service quality has a positive and significant effect on purchase decisions. Furthermore, both storytelling marketing and service quality have a positive and significant effect on trust. Trust also has a positive and significant impact on purchase decisions, mediating the influence of storytelling marketing and service quality on these decisions. The coefficient of determination (R²) value for the trust variable is 0.683, which means that 68.3% of the variation in trust can be explained by storytelling marketing and service quality. Meanwhile, the R² value for subscription decisions is 0.677, which means that 67.7% of the variation in subscription decisions can be explained by storytelling marketing, service quality, and trust. The remaining 32.3% is explained by other factors outside the scope of this study.
PENGEMBANGAN DAN INOVASI DESAIN MOTIF DAN TENUN SOCIAL MEDIA MARKETING DALAM RANGKA MENINGKATKAN KOMERSIALISASI USAHA BANUN SONGKET DI KABUPATEN SOLOK Ratni Prima Lita; Laura Amelia Triani; Rita Rahayu; Eri Besra; Budi Rahmadya; Rida Rahim; Suziana Suziana; Yanti Yanti; Verni Juita; Verinita Verinita; Desyetti Desyetti; Wardah Awwalin Ikhsaniah Saldi; Husnul Khatimah; Yaza Fitria; Bima Satria Wahyudi; Alfin Kurniawan
Jurnal Hilirisasi IPTEKS Vol. 8 No. 3 (2025)
Publisher : LPPM Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jhi.v8i3.888

Abstract

Banun Songket Enterprise is a Minangkabau weaving business group located in Solok Regency. Despite its strong potential, the enterprise continues to face several obstacles, particularly in terms of limited motif design variations and the relatively low utilization of social media platforms for promotional purposes. This community service program aimed to enhance product competitiveness through the creation of more attractive motifs, the use of digital design to accelerate production, and the optimization of social media marketing to expand market reach beyond the local area. The activities were realized through a combination of intensive training and ongoing business mentoring. Training was conducted over two days, while personalized business consultations were held over six months in six sessions. Outcomes were assessed through three stages: socialization and licensing, implementation (including motif design training, digital design, and social media marketing assistance), and monitoring and evaluation. The program successfully produced three new motifs with more appealing designs and established professional Instagram and TikTok accounts for Banun Songket. Both management and artisans showed high enthusiasm throughout the activities. However, challenges remain in ensuring continuous practice for digital motif design and maintaining consistent social media content due to the artisans’ busy schedules in fulfilling weaving orders. Future programs are expected to continue with support from Universitas Andalas and the Solok Regency Government.
Pengaruh Online Behavioral Advertising, Hedonic Shopping, dan Discount terhadap Impulsive Buying pada Tiktok Shop dengan Mediasi Positive Emotion (Survey pada Pengguna TikTok Shop di Kota Padang) Muhammad Sulthan al Thoriq; Verinita Verinita; Suziana Suziana
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 3 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Januari - Februari 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i3.3807

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Online Behavioural Advertising, Hedonic Shopping, dan Discount terhadap Impulsive Buying pada Tiktok Shop dengan Mediasi Positive Emotion. Metode penelitian yang digunakan dalam penelitian ini adalah kuantitatif dengan jumlah sampel yang digunakan adalah 147 sampel. Pengumpulan sampel dilakukan melalui google form. Metode analisis data yang digunakan untuk membuktikan hipotesis dilakukan menggunakan SmartPLS. Dari hasil pengujian hipotesis ditemukan bahwa Online behavioural advertising berpengaruh positif dan signifikan terhadap impulsive buying, hedonic shopping tidak berpengaruh positif dan signifikan terhadap impulsive buying, discount tidak berpengaruh positif dan signifikan terhadap impulsive buying, online behavioural advertising berpengaruh positif dan signifikan terhadap positive emotion, hedonic shopping berpengaruh positif dan signifikan terhadap positive emotion, discount berpengaruh positif dan signifikan terhadap positive emotion, online behavioural advertising berpengaruh positif dan signifikan terhadap impulsive buying dengan mediasi positive emotion, hedonic shopping berpengaruh positif dan signifikan terhadap impulsive buying dengan mediasi positive emotion, discount berpengaruh positif dan signifikan terhadap impulsive buying dengan mediasi positive emotion, dan impulsive buying berpengaruh positif dan signifikan terhadap positive emotion.
Pengaruh Word of Mouth dan Social Media Marketing terhadap Repurchase Intention pada Usaha Della Decoration di Dharmasraya dengan Brand Image Sebagai Variabel Intervening Fredrick Rizky; Eri Besra; Suziana Suziana
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 6 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Juli - Agustus 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i6.5466

Abstract

Penelitian ini bertujuan untuk mengisi celah dalam literatur mengenai efektivitas strategi pemasaran interpersonal dan digital terhadap loyalitas pelanggan dalam konteks multikultural. Fokus penelitian ini adalah menganalisis pengaruh Word of Mouth (WOM) dan Social Media Marketing (SMM) terhadap Repurchase Intention, dengan Brand Image sebagai variabel mediasi, pada usaha pelaminan Della Decoration di Kabupaten Dharmasraya. Penelitian ini menggunakan pendekatan kuantitatif dengan menyebarkan kuesioner kepada 130 responden, dan dianalisis menggunakan metode Partial Least Square - Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa WOM dan SMM berpengaruh positif dan signifikan terhadap Brand Image dan Repurchase Intention. Selain itu, Brand Image berperan sebagai mediator yang signifikan dalam hubungan antara WOM dan SMM terhadap Repurchase Intention. Temuan ini menegaskan pentingnya penguatan citra merek dalam meningkatkan loyalitas pelanggan, terutama dalam industri jasa berbasis budaya seperti usaha pelaminan. Studi ini memberikan kontribusi teoretis terhadap literatur pemasaran digital dan WOM, serta implikasi praktis bagi pelaku usaha dalam merancang strategi pemasaran yang relevan secara budaya dan digital.
TREN KONSUMSI MAKANAN SEHAT (CLEAN FOOD) : ANALISIS PEMBELIAN PADA MEMBER XGYM, AN APPLICATION OF THE MODEL OF  GOAL-DIRECTED BEHAVIOR Nurda Lismawati; Ma’ruf Ma’ruf; Suziana Suziana
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 4 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/7zwcfy45

Abstract

Penelitian ini bertujuan untuk menganalisis perilaku pembelian makanan sehat (clean food) pada member XGym dengan menggunakan pendekatan Model of Goal-Directed Behavior (MGB). Penelitian ini menggunakan pendekatan kuantitatif dengan jenis penelitian eksplanatori untuk menguji hubungan kausal antar variabel psikologis dalam Model of Goal-Directed Behavior (MGB) terkait niat pembelian makanan sehat (clean food). Data primer dikumpulkan melalui survei menggunakan kuesioner tertutup yang disebarkan secara daring kepada 120 member aktif Xgym di Kota Padang, yang dipilih melalui teknik purposive sampling. Analisis data dilakukan menggunakan Structural Equation Modeling (SEM) berbantuan software SmartPLS.  Hasil penelitian menunjukkan bahwa tidak semua variabel dalam Model of Goal-Directed Behavior (MGB) berpengaruh signifikan terhadap perilaku pembelian makanan sehat. Sikap dan norma subjektif tidak berpengaruh signifikan terhadap keinginan, sementara perceived behavioral control berpengaruh positif signifikan terhadap keinginan. Selanjutnya, keinginan berpengaruh signifikan terhadap niat, dan niat berpengaruh signifikan terhadap tindakan nyata pembelian clean food. Temuan ini menekankan pentingnya kemudahan akses dan keyakinan diri dalam mendorong konsumsi makanan sehat.
Co-Authors Agriqisthi . Agriqisthi Agriqisthi Alfin Kurniawan Bima Satria Wahyudi Budi Rahmadya Desyetti Dewi Yuliana Rahmi Elsa Felina Effendi, Eri Besra Eri Besra Eri Besra Fredrick Rizky Husnul Khatimah Laura Amelia Triani Lucky Ali Akbar Masita Isnania Ma’ruf Ma’ruf Meuthia Meuthia Muhammad Sulthan al Thoriq Muthiah Adilah Nefa Nurda Lismawati Rahayu, Rita Ratni Prima Lita Resti Purnama Dewi Rezky Mulia Armus Rida Rahim Suci Agusti Wulandari Verinita, Verinita Verni Juita Wardah Awwalin Ikhsaniah Saldi Yanti Yanti Yaza Fitria