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All Journal Jurnal Antropologi: Isu-Isu Sosial budaya Sosioreligius: Jurnal Ilmiah Sosiologi Agama
Efendi P
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Passura Tongkonan Toraja and Community Work Ethic in Rantepao Subdistrict, North Toraja Regency Efendi P; Sabaruddin Sabaruddin; Kasmi Kasmi; Muh Saldin; Idris Amiruddin
Jurnal Antropologi: Isu-Isu Sosial Budaya Vol 26, No 1 (2024): June
Publisher : Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jantro.v26.n1.p42-50.2024

Abstract

The study describes the traditional traditions of the Toraja land community which explains that Passura' carvings in the Toraja ethnic community are known as a philosophy of life and ancestral heritage which plays an important role in depicting social norms and conveying philosophical messages. The four basic Toraja carvings from more than 150 types of carvings, called Garonto Passura', such as Pa' Barre Allo, Pa' Tedong, Pa'manuk Londong, and Pa' Sussu, have special meanings involving important symbols. Garonto Passura' reflects values such as prosperity, hard work, justice, knowledge, nobility and unity of Toraja society. Each carving has a specific meaning, imbued with the values of Toraja life such as honesty, hard work, cooperation and unity. Tongkonan carvings, especially Pa' Tedong, Pa'manuk Londong, Pa' Barre Allo, and Pa' Sussu, not only reflect high artistic aesthetic values, but are also an important forum for conveying cultural messages, norms and values. which strengthens the work ethic of the Torajan people as a whole, enabling them to maintain traditions and apply ancestral values in everyday life. The work ethic of the Toraja people, reflected in Tongkonan carvings, teaches the importance of honesty, determination, hard work, cooperation and unity as the keys to prosperity and success in life.
IKLAN MEDIA SOSIAL DAN KONSUMERISME MAHASISWA INDEKOS DI PALOPO Sabaruddin; Efendi P; Agustan; Bunga Risa
SOSIORELIGIUS Vol 9 No 2 (2024): Sosioreligius: Jurnal Ilmiah Sosiologi Agama
Publisher : Departemen Sosiologi Aga,ma, Universitas Islam Negeri Alauddin Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/sosioreligius.v9i2.52605

Abstract

This research discusses the role of advertising and marketing communication in shaping the consumption culture of boarding house students in Palopo using Jean Baudrillard's consumerism theory. The objectives of this research are: (1) to determine the importance of testimonials or reviews for boarding house students, and (2) to understand the role of advertising in influencing the consumer preferences of boarding house students. This study uses a descriptive qualitative method because the research was conducted in a natural setting. Data collection methods include observation, interviews, and documentation. The data analysis method involves data reduction, data presentation, and drawing conclusions. The total number of informants in this study is four people. The results of the study indicate that: (1) Boarding house students in Palopo require testimonials and reviews when purchasing a product to ensure the product's quality, as students who are mostly far from their families tend to be cautious when buying products online. (2) The presence of advertisements significantly influences the consumer preferences of boarding house students in making purchasing decisions.
Co-Authors Agustan Bunga Risa Idris Amiruddin Kasmi Kasmi Sabaruddin Sabaruddin Sabaruddin Saldin, Muh.