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All Journal Sosioreligius: Jurnal Ilmiah Sosiologi Agama Riayah: Jurnal Sosial dan Keagamaan
Bunga Risa
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IKLAN MEDIA SOSIAL DAN KONSUMERISME MAHASISWA INDEKOS DI PALOPO Sabaruddin; Efendi P; Agustan; Bunga Risa
SOSIORELIGIUS Vol 9 No 2 (2024): Sosioreligius: Jurnal Ilmiah Sosiologi Agama
Publisher : Departemen Sosiologi Aga,ma, Universitas Islam Negeri Alauddin Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/sosioreligius.v9i2.52605

Abstract

This research discusses the role of advertising and marketing communication in shaping the consumption culture of boarding house students in Palopo using Jean Baudrillard's consumerism theory. The objectives of this research are: (1) to determine the importance of testimonials or reviews for boarding house students, and (2) to understand the role of advertising in influencing the consumer preferences of boarding house students. This study uses a descriptive qualitative method because the research was conducted in a natural setting. Data collection methods include observation, interviews, and documentation. The data analysis method involves data reduction, data presentation, and drawing conclusions. The total number of informants in this study is four people. The results of the study indicate that: (1) Boarding house students in Palopo require testimonials and reviews when purchasing a product to ensure the product's quality, as students who are mostly far from their families tend to be cautious when buying products online. (2) The presence of advertisements significantly influences the consumer preferences of boarding house students in making purchasing decisions.
Adaptasi Sosial Mahasiswa Asing PTKIN Sulawesi Selatan Perspektif Teori Praksis Pierre Bourdieu Darussalam, Fajrul Ilmy; Andi Batara Indra; Saifur Rahman; Bunga Risa
Ri'ayah: Jurnal Sosial dan Keagamaan Vol 10 No 1 (2025): Riayah : Jurnal Sosial dan Keagamaan
Publisher : Pascasarjana IAIN Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/riayah.v10i1.10383

Abstract

This study aims to analyze the social adaptation strategies of foreign students of State Islamic Religious Universities in South Sulawesi through the perspective of Pierre Bourdieu's praxis theory. The research subjects are foreign students of PTKIN in South Sulawesi from UIN Alauddin Makassar and IAIN Palopo. This research prioritizes philosophical reflection on a problem, with an approach to the study of social philosophy using Pierre Bourdieu's theory of praxis. The stages begin with data collection, primary and secondary data grouping, research data systematization, and analysis of results. Data analysis uses methodological elements such as description, interpretation, internal coherence, and confirmability. The results are 1) foreign students of PTKIN in South Sulawesi generally experience several obstacles such as language barriers caused by the use of dialects and regional languages, differences in socio-cultural and religious conditions caused by various social norms and customary norms, to limited social networks caused by stereotypes and social assessments. 2) The social adaptation strategy is by forming the right habitus and using the right capital composition in certain fields. Higher education is a field that is being undertaken by foreign students. So, the habits that should be formed include an attitude of responsibility, diligence, discipline, never giving up and mutual respect. Meanwhile, some of the capital needed is strengthening Indonesian and English language skills as cultural capital, scholarship awards as economic capital, networking skills as social capital, and academic status as symbolic capital.
Co-Authors Agustan Andi Batara Indra Darussalam, Fajrul Ilmy Efendi P Sabaruddin Saifur Rahman