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All Journal Jurnal IPTEK INTEGER: Journal of Information Technology Prosiding Seminar Nasional Sains dan Teknologi Terapan Jurnal Inovasi Pendidikan dan Teknologi Informasi (JIPTI) Jurnal Manajemen Informatika, Sistem Informasi dan Teknologi Komputer (JUMISTIK)
Dahur, Arnoldus Janssen
Institut Filsafat Dan Teknologi Kreatif Ledalero
Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Mechanical Engineering Other

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Journal : Jurnal IPTEK

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Lexicon-Based, Naïve Bayes, C4.5 for Analyzing Visitor Data Reviews as Recommendations for Priority Development of Labuan Bajo Tourism Dahur, Arnoldus Janssen; Sami'un, Defitroh Chen
Jurnal IPTEK Vol 29, No 2 (2025): December
Publisher : LPPM Institut Teknologi Adhi Tama Surabaya (ITATS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31284/j.iptek.2025.v29i2.8178

Abstract

Labuan Bajo is one of Indonesia’s national priority destinations, known for its natural beauty and unique ecosystem. However, several issues raised by tourists—such as complaints regarding prices, infrastructure, and environmental cleanliness—may affect its image and tourism sustainability. This study aims to analyze tourist perceptions of Labuan Bajo based on 7,000 reviews from TripAdvisor and Google Maps obtained through web crawling. Sentiment labeling was conducted using a Lexicon-Based approach, while classification was performed using the Naïve Bayes and C4.5 algorithms, both with and without the Synthetic Minority Oversampling Technique (SMOTE). The results showed 4,374 positive, 2,769 negative, and 1,804 neutral reviews. Based on the CRISP-DM method, Naïve Bayes achieved the highest accuracy of 88%, compared to 78% for C4.5. Dominant positive terms such as beautiful, stunning, and sustainable highlight Labuan Bajo’s natural strengths, while negative terms like price, toilet, and trash indicate areas requiring improvement. The findings provide strategic recommendations to enhance tourism management and service quality toward sustainable tourism development.
Co-Authors Arif, M Aidil Aris Puji Widodo Aris Puji Widodo Eko Sediyono Girinata, I Made Candra Isa Albanna Sami'un, Defitroh Chen Saputra, Arwin Wahyu Solosumantro, Heribertus Styawan, Budi