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M. Ihsan Said Ahmad
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Economics, Econometrics & Finance

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Kajian Ketersediaan Bahan Baku, Tingkat Persaingan, dan Perilaku Kewirausahaan dalam Mendukung Perkembangan Usaha Anugrah Putra Perdana; Muhammad Dinar; Muhammad Hasan; Rahmatullah; M. Ihsan Said Ahmad
Journal of Economic Education and Entrepreneurship Studies Vol. 1 No. 2 (2020): VOL 1, NO 2 (2020): JE3S, DESEMBER 2020
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2091.088 KB) | DOI: 10.26858/je3s.v1i2.86

Abstract

This study aims to determine the availability of raw materials, the level of competition, and entrepreneurial behavior of the furniture business in Manggala District, Makassar City in supporting business development. This research is categorized as a descriptive study with a qualitative approach, data collection is done using the method of observation, interviews, and documentation. The analysis technique used is the SWOT analysis. The results of this study indicate that furniture business owners in Manggala District, Makassar City have 4 indicators of raw material availability, namely: estimated usage, material prices, inventory costs, and waiting time. And the level of competition has 6 indicators, namely: price, quality, customer loyalty, discounted prices, marketing techniques, target market. As well as entrepreneurial behavior has 4 indicators, namely: obstacles, risks, innovation, cooperation, where the results of the SWOT analysis that have been carried out, there are four strategic choices for furniture business in Manggala District, Makassar City, consisting of strengths opportunities (SO), weakness opportunities (WO). ), Strength threats (ST), and weakness threats (WT).
Pengaruh Media Promosi Internet dan Personal Selling terhadap Keputusan Pembelian Produk Skin Care SR Olshop di Kota Makassar Samsinar; Salamun Pasda; Muhammad Hasan; M. Ihsan Said Ahmad; Muhammad Dinar
Journal of Economic Education and Entrepreneurship Studies Vol. 1 No. 2 (2020): VOL 1, NO 2 (2020): JE3S, DESEMBER 2020
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2099.975 KB) | DOI: 10.26858/je3s.v1i2.89

Abstract

This study examines how the influence of internet promotion media and personal selling on the purchasing decisions of SR Olshop skin care products in Makassar City. This research is categorized as a qualitative descriptive study with a population of 49 people who are consumers of SR Olshop skin care products in Makassar City, especially in the Antang area, Kec. Manggala. The data was collected by means of observation, questionnaires and documentation. The analysis technique used is descriptive statistical analysis and inferential statistical analysis. The results showed that the promotional media variable had a positive and significant effect on the purchasing decision of SR Olshop skin care products in Makassar City, while the personal selling variable had a negative and insignificant effect on the purchase of SR Olshop skin care products in Makassar City.
Bagaimana Literasi Kewirausahaan dan Literasi Digital Berpengaruh terhadap Keberlanjutan Usaha Pedagang Pakaian? Nur Asni Aulia; Muhammad Hasan; Muhammad Dinar; M. Ihsan Said Ahmad; Tuti Supatminingsih
Journal of Economic Education and Entrepreneurship Studies Vol. 2 No. 1 (2021): VOL 2, NO 1 (2021): JE3S, JUNI 2021
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (524.924 KB) | DOI: 10.26858/je3s.v2i1.92

Abstract

Writing this thesis aims to determine the sustainability of the clothing merchant business in the Baru market, Bantaeng Regency, by focusing on three variables, namely entrepreneurial literacy, digital literacy and business sustainability in 3 respondents as the research sample. This study uses qualitative methods, using data collection techniques with interviews, direct observation of the object of research. Then the research results were assessed using a qualitative approach technique. The data collection techniques above obtained the results of research showing that entrepreneurial literacy and digital literacy of clothing traders in the Baru market, Bantaeng Regency, can be categorized as good enough to support the development of these clothing traders. This is because traders have an understanding of the business they have established, never neglect in carrying out their obligations and things that can interfere with the existence of the business. Meanwhile, business continuity shows that the clothing merchant business in New Market, Bantaeng Regency, can be categorized as quite good, because it can develop well.
Pengaruh Store Atmosphere dan Lokasi Usaha terhadap Keputusan Pembelian Konsumen Nur Fadilah Ayu Sandira; Mustari; Agus Syam; M. Ihsan Said Ahmad; Muhammad Dinar
Journal of Economic Education and Entrepreneurship Studies Vol. 2 No. 1 (2021): VOL 2, NO 1 (2021): JE3S, JUNI 2021
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (432.045 KB) | DOI: 10.26858/je3s.v2i1.94

Abstract

This study aims to determine the effect of store atmosphere and business location on the purchasing decisions of consumer at Pattaya Thaitea Drink, in the District of Rappocini City of Makassar. This study is quantitative descriptive. The population in this study were all pattaya thaitea drink consumers whose number could not be determined and a sample are 100 respondents who are consumers of pattaya thaitea drink. Data collection is done with observation, documentation, and questionnaires. The analysis technique used is multiple linear regressions. The result of this study show that store atmosphere and business location has positive significant effect on puchasing decision of consumer at pattaya thaitea drink both partially and simultaneously. In this study the most, dominant influential variable is store atmosphere variable because it has a higher regression coefficient value than value of business location regression.
Co-Authors Agus Syam Anugrah Putra Perdana MUHAMMAD DINAR Muhammad Hasan MUSTARI Nur Asni Aulia Nur Fadilah Ayu Sandira Rahmatullah SALAMUN PASDA Samsinar Tuti Supatminingsih