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This Author published in this journals
All Journal Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Journal of Studies in Academic, Humanities, Research, and Innovation International Journal of Education Management and Religion
Nur Fadilah Ayu Sandira
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Religion Humanities Chemistry Economics, Econometrics & Finance Education Library & Information Science Mathematics Social Sciences Other

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Peran Customer Review dalam Meningkatkan Kepercayaan Konsumen pada Filan Official Store di Marketplace Shopee Nulthazam Sarah; Nur Fadilah Ayu Sandira; Indri Iswardhani; Sri Astuti Nasir; A. Reski Almaida Dg Macenning
Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Vol 5 No 2 (2025): Edisi Mei 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jamek.v5i2.2017

Abstract

The development of e-commerce marketplaces has transformed the retail trade landscape, where customer reviews have become vital instruments in building consumer trust in digital environments filled with uncertainty. This study aims to analyze the influence of customer reviews on consumer trust formation at Filan Official Store in Shopee marketplace and identify the most effective key factors. A descriptive quantitative method was employed with a sample of 150 respondents selected through purposive sampling, using structured questionnaires and Pearson correlation analysis to measure inter-variable relationships. Results demonstrate a significant positive relationship between customer reviews and consumer trust with a correlation coefficient of 0.743 (p < 0.01). Review content quality emerged as the dominant factor (28.4%) in building trust, followed by rating consistency (24.7%), reviewer credibility (21.9%), review volume (18.3%), and temporal factors (6.7%). Customer reviews contributed highest to credibility aspects (0.768), benevolence (0.721), and integrity (0.695). The study concludes that customer reviews play a significant role in digital trust ecosystems, with recommendations for implementing strict verification systems, multimedia features, and review curation algorithms for sustainable optimization. Keywords: ,, e-commerce, Shopee marketplace,
Selling Green Through Algorithms: How AI Advertising Shapes Eco-Conscious Consumers Nur Fadilah Ayu Sandira
Journal of Studies in Academic, Humanities, Research, and Innovation Vol. 2 No. 2 (2025): December 2025
Publisher : Ponpes As-Salafiyyah Asy-Syafi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/sahri.v2i2.917

Abstract

This study examines the influence of AI advertising exposure, green message credibility, and digital engagement on eco-conscious consumer behavior in Indonesia. Using a quantitative approach with a survey design, data were collected from 170 active social media users who had interacted with digital advertisements containing sustainability messages and purchased environmentally friendly products online. Data analysis employed multiple linear regression using SPSS. The findings reveal that AI advertising exposure, green message credibility, and digital engagement each have a significant and positive effect on eco-conscious consumer behavior, both partially and simultaneously. The results indicate that artificial intelligence serves not merely as a promotional instrument but as a bridge connecting ecological awareness with sustainable consumption. Digital engagement emerges as the strongest predictor, demonstrating that consumers who interact more actively with green content tend to exhibit higher levels of sustainable behavioral commitment. The study contributes to the theoretical development of AI driven marketing by integrating technological personalization with ethical and participatory dimensions of sustainability communication. Practically, the findings suggest that marketers must balance algorithmic efficiency with message credibility and ethical transparency to ensure that AI-driven campaigns do not merely promote green products but cultivate long term ecological awareness and consumer trust.
Selling Green Through Algorithms: How AI Advertising Shapes Eco-Conscious Consumers Nur Fadilah Ayu Sandira
International Journal of Education Management and Religion Vol. 3 No. 1 (2026): January 2026
Publisher : Pondok pesantren As-salafiyah As-Safi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/ijemr.v3i1.916

Abstract

This study examines the influence of AI advertising exposure, green message credibility, and digital engagement on eco-conscious consumer behavior in Indonesia. Using a quantitative approach with a survey design, data were collected from 170 active social media users who had interacted with digital advertisements containing sustainability messages and purchased environmentally friendly products online. Data analysis employed multiple linear regression using SPSS. The findings reveal that AI advertising exposure, green message credibility, and digital engagement each have a significant and positive effect on eco-conscious consumer behavior, both partially and simultaneously. The results indicate that artificial intelligence serves not merely as a promotional instrument but as a bridge connecting ecological awareness with sustainable consumption. Digital engagement emerges as the strongest predictor, demonstrating that consumers who interact more actively with green content tend to exhibit higher levels of sustainable behavioral commitment. The study contributes to the theoretical development of AI driven marketing by integrating technological personalization with ethical and participatory dimensions of sustainability communication. Practically, the findings suggest that marketers must balance algorithmic efficiency with message credibility and ethical transparency to ensure that AI-driven campaigns do not merely promote green products but cultivate long term ecological awareness and consumer trust.
Co-Authors Indri Iswardhani Nulthazam Sarah Sri Astuti Nasir