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All Journal Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Seminar Nasional Pengabdian Kepada Masyarakat Journal Online Manajemen ELPEI (JOMEL) Business Management Seminar Nasional Hasil Penelitian LP2M UNM Kreativitas Pada Pengabdian Masyarakat (Krepa) Jurnal Ekonomi, Akutansi dan Manajemen Nusantara Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka Neraca Manajemen, Akuntansi, dan Ekonomi Journal of Studies in Academic, Humanities, Research, and Innovation
Nulthazam Sarah
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Religion Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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ANALISIS MANAJEMEMEN OPERASIONAL DALAM MENINGKATKAN KUALITAS PRODUK PADA USAHA ES CENDOL SEBELUM DAN SETELAH PANDEMIC COVID-19: STUDI KASUS ES CENDOL SAGU TAWARO Nur Fadilah Ayu Sandira; Nulthazam Sarah; A. Reski Almaida Dg Macenning; Sri Astuti Nasir; Indri Iswardhani
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 10 No. 5 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v10i5.7081

Abstract

Penelitian ini bertujuan untuk mengkaji strategi manajemen operasional dalam meningkatkan kualitas produk sebelum dan sesudah pandemi, serta menganalisis bagaimana kebijakan tersebut membantu usaha bertahan di masa sulit. Objek penelitian ini adalah usaha UKM Es Cendol Sagu Tawaro, dengan menggunakan metode kualitatif yang dianalisis berdasarkan teori manajemen operasional. Hasil analisis menunjukkan bahwa Es Cendol Sagu Tawaro terus berinovasi agar dapat beradaptasi dan Menyusun atau merancang kebijakan dalam manajemen operasionalnya untuk mengikuti perkembangan pasar dan ekonomi, sehingga perusahaan ini dapat bertahan walau menghadapi tantangan akibat Covid-19.
MOTIVASI UNTUK MENCIPTAKAN INOVASI BISNIS PADA WALI MURID PENGELOLA UMKM DI TK PERTIWI DWP SETDA PROVINSI SULAWESI SELATAN Nulthazam Sarah; A. Reski Almaida Dg Macenning; Sri Astuti Nasir; Nur Fadilah Ayu Sandira; Indri Iswardhani
Kreativitas Pada Pengabdian Masyarakat (Krepa) Vol. 3 No. 7 (2024): Kreativitas Pada Pengabdian Masyarakat (Krepa)
Publisher : CV SWA Anugerah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8765/krepa.v3i7.7175

Abstract

Pengabdian kepada masyarakat ini bertujuan untuk meningkatkan motivasi dan kemampuan inovasi bisnis pada wali murid yang juga berperan sebagai pengelola Usaha Mikro, Kecil, dan Menengah (UMKM) di TK Pertiwi DWP Setda Provinsi Sulawesi Selatan. Kegiatan pengabdian ini difokuskan pada penyuluhan yang mendalam tentang teknik-teknik inovasi aplikatif, pemasaran digital, serta manajemen keuangan UMKM yang efektif. Dalam rangka meningkatkan daya saing usaha, peserta diberikan pemahaman teoritis dan praktis mengenai berbagai strategi inovatif yang dapat diterapkan dalam bisnis mereka, seperti pengembangan produk berbasis teknologi, pemanfaatan platform digital untuk pemasaran, dan pengelolaan keuangan yang efisien untuk memperkuat struktur usaha. Program ini bertujuan untuk membantu peserta dalam mengidentifikasi tantangan yang mereka hadapi, serta memberi mereka keterampilan yang diperlukan untuk menciptakan solusi yang berbasis pada pendekatan inovatif dan terukur. Hasil dari kegiatan ini menunjukkan adanya peningkatan signifikan dalam pemahaman dan kemampuan peserta dalam mengimplementasikan teknik-teknik inovasi tersebut, yang terukur melalui survei dan wawancara. Dengan demikian, diharapkan peserta dapat menerapkan pengetahuan yang diperoleh untuk mengembangkan dan memperkuat daya saing UMKM mereka, serta berkontribusi terhadap peningkatan perekonomian lokal.
Menakar Nilai, Mengelola Resiko : Peran dan Tantangan Penaksir dalam Industri Gadai Sri Astuti Nasir; Indri Iswardhani; A. Reski Almaida dg Macenning; Nulthazam Sarah; Nur Fadilah Ayu Sandira
Jurnal Online Manajemen ELPEI Vol 5 No 1 (2025)
Publisher : STIM-LPI Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58191/jomel.v5i1.375

Abstract

This study aims to analyze the role of appraisers in determining the pawn value, the objectives of the appraisal process, vigilance in asset valuation, and the challenges faced by appraisers in performing their duties. This research employs a qualitative method with a descriptive approach through a literature study. The data sources used are secondary data, including asset appraisal theories, previous studies, and applicable regulations in the pawn industry. The data analysis technique is conducted descriptively to systematically and accurately describe the existing conditions. The findings indicate that asset appraisal in the pawn industry faces various challenges, such as market price fluctuations, the risk of manipulation, and economic uncertainty. Therefore, it is necessary to enhance appraisers' competencies, implement stricter supervision systems, and utilize technology in the valuation process to improve transparency and work efficiency. By understanding the roles and challenges faced, the pawn industry can develop better strategies to manage risks and improve appraisal accuracy. Keywords: Pawn appraisal, appraiser’s role, collateral value, appraisal risk, pawn industry regulations.
Peran Customer Review dalam Meningkatkan Kepercayaan Konsumen pada Filan Official Store di Marketplace Shopee Nulthazam Sarah; Nur Fadilah Ayu Sandira; Indri Iswardhani; Sri Astuti Nasir; A. Reski Almaida Dg Macenning
Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Vol 5 No 2 (2025): Edisi Mei 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jamek.v5i2.2017

Abstract

The development of e-commerce marketplaces has transformed the retail trade landscape, where customer reviews have become vital instruments in building consumer trust in digital environments filled with uncertainty. This study aims to analyze the influence of customer reviews on consumer trust formation at Filan Official Store in Shopee marketplace and identify the most effective key factors. A descriptive quantitative method was employed with a sample of 150 respondents selected through purposive sampling, using structured questionnaires and Pearson correlation analysis to measure inter-variable relationships. Results demonstrate a significant positive relationship between customer reviews and consumer trust with a correlation coefficient of 0.743 (p < 0.01). Review content quality emerged as the dominant factor (28.4%) in building trust, followed by rating consistency (24.7%), reviewer credibility (21.9%), review volume (18.3%), and temporal factors (6.7%). Customer reviews contributed highest to credibility aspects (0.768), benevolence (0.721), and integrity (0.695). The study concludes that customer reviews play a significant role in digital trust ecosystems, with recommendations for implementing strict verification systems, multimedia features, and review curation algorithms for sustainable optimization. Keywords: ,, e-commerce, Shopee marketplace,
The Job Resilience of Indonesian Migrant Workers in Taiwan in Terms of Motivation and Social Support Nasir, Sri Astuti; Iswardhani, Indri; Nulthazam, Sarah; Sandira, Nur Fadilah Ayu; rostina, Rostina
Business Management Vol 4, No 3 (2025): Business Management Agustus
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v4i3.9159

Abstract

Work Resilience of Indonesian Migrant Workers in Taiwan Based on Motivation and Social Support). Work resilience of Indonesian domestic migrant workers has become a significant issue in the dynamics of cross-border employment, particularly in Taiwan. This study aims to explore the interrelation between work motivation, social support, and work resilience in the lived experiences of Indonesian domestic migrant workers. A descriptive qualitative approach was employed through a single case study using in-depth online interviews with one informant who has worked in Taiwan for nearly six years. The primary data were supported by secondary sources, including scholarly journals and official reports.The findings reveal that work motivation—both intrinsic and developed through work experiences such as improved soft skills—serves as a key driver in building individual resilience. Social support from family, migrant communities, and employers provides emotional strength and practical resources that enhance the workers’ ability to cope with physical and psychological pressures. Moreover, positive relationships with employers and trust in carrying out responsibilities contribute to a sense of competence and self-confidence. Institutional support from the government through agencies such as BP2MI also underpins worker protection and resilience. This study concludes that the work resilience of migrant workers is shaped by the synergy between strong internal motivation and the presence of social support in various forms.
The Meaning of Shopping Experience in TikTok Live Shopping: A Qualitative Study on Millennial Consumers Sarah, Nulthazam; Sandira, Nur Fadilah Ayu; Iswardhani, Indri; Nasir, Sri Astuti; Rostina, Rostina
Business Management Vol 4, No 3 (2025): Business Management Agustus
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v4i3.9115

Abstract

This study explores the meaning of millennial consumers' shopping experience on TikTok live shopping through a phenomenological qualitative approach. The study involved millennial consumers who actively participate in TikTok live shopping to understand the construction of their personal meaning towards the digital shopping experience. The findings reveal that millennial consumers interpret live shopping as a form of experiential consumption that integrates the dimensions of entertainment, social interaction, and commercial transactions. The process of meaning-formation is influenced by real-time interactivity factors, community dynamics, and hedonistic-utilitarian value balance. Consumers develop trust through parasocial relationships with hosts and collective validation of the community. The study identified the transformation of consumer behavior from deliberate decision-making to intuitive purchasing influenced by social and emotional stimuli. Theoretical implications include contributions to the consumer behavior and social commerce literature, while practical implications provide insights for the development of live commerce strategies that are responsive to millennial consumer expectations in the digital marketplace ecosystem.
SEKOLAH PEMUDA: MENDORONG PERAN GENERASI MUDA DALAM INOVASI DAN KEWIRAUSAHAAN UNTUK EKONOMI DAERAH Ridhoh, M. Yunasri; Nasir, Sri Astuti; Iswardhani, Indri; Sarah, Nulthazam; Sandira, Nur Fadilah Ayu
Jurnal Pengabdian Masyarakat Sabangka Vol 4 No 04 (2025): Jurnal Pengabdian Masyarakat Sabangka
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/sabangka.v4i04.1610

Abstract

The community service program entitled Youth School: Encouraging the Role of Young Generation in Innovation and Entrepreneurship for Regional Economy was carried out to promote the contribution of youth in strengthening local economic development based on regional potential. This activity aimed to shape youth with strong character, innovation capability, and social vision, particularly in the context of entrepreneurship development. The program was conducted using a participatory-educative approach, emphasizing active involvement of participants in learning sessions, discussions, and critical reflection. It involved youth and university students across Makassar. The results of the program indicated an increased understanding among participants regarding local entrepreneurship issues, digital literacy, and demographic bonus opportunities. Furthermore, participants were able to formulate applicable and contextual action plans, such as establishing digital-based youth business communities, marketing local products, and initiating basic management training. This program proves that with proper educational support and facilitation, youth can become key actors in advancing innovation-based local economic development.
TALK SHOW EDUKATIF PARTISIPATIF: MENINGKATKAN LITERASI HAK PRIVASI DAN ETIKA PUBLIKASI DI MEDIA SOSIAL BAGI MAHASISWA Sandira, Nur Fadilah Ayu; Sarah, Nulthazam; Ridhoh, M. Yunasri; Iswardhani, Indri; Nasir, Sri Astuti
Jurnal Pengabdian Masyarakat Sabangka Vol 4 No 04 (2025): Jurnal Pengabdian Masyarakat Sabangka
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/sabangka.v4i04.1613

Abstract

This community service activity aims to improve students’ understanding of privacy rights and ethical publication on social media. The method used was a participatory educational approach through an interactive talk show conducted as part of Edufair 2024 at Universitas Negeri Makassar. Students were actively engaged in open discussions addressing digital ethics and privacy protection. The results indicate an increased awareness among participants to use social media more wisely and responsibly. They began to consider ethical aspects before sharing content and understood the potential legal consequences of privacy violations. This activity contributed positively to shaping students’ critical attitudes toward digital content and encouraged the application of ethics in their daily online behavior.
Sailing Beyond The Gate: Marketing Strategy And Positioning Of Marinor Cafe In A Campus-Bounded Market Sandira, Nur Fadilah Ayu; Sarah, Nulthazam; Nasir, Sri Astuti; Iswardhani, Indri
Jurnal Online Manajemen ELPEI Vol 5 No 2 (2025)
Publisher : STIM-LPI Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58191/jomel.v5i2.442

Abstract

This study aims to analyze the marketing and positioning strategies implemented by Marinor Café in attracting consumers outside the Makassar Maritime Polytechnic (PIP) student environment. Marinor Café is a seafaring-themed culinary business unit located within the PIP Makassar campus area and has been operating since 2020. This study used a descriptive qualitative method with data collection techniques through interviews, observation, and documentation. The results show that Marinor Café's marketing strategy still focuses on product aspects, prices, and interior design, while digital promotion aspects have not been optimally utilized. In addition, the café's positioning is not strong among off-campus consumers due to access barriers and minimal promotion. A SWOT analysis identified that although the café has advantages in thematic concepts and comfortable atmosphere, location barriers and lack of digital exposure are the main challenges. This study concludes that digital promotion optimization, market expansion, and positioning strengthening are needed so that Marinor Café can reach consumers more widely and sustainably.
Sportstagram & Tiktok Athletic: FOMO Dan Lifestyle Digital Terhadap Self-Representation Melalui Aktivitas Olahraga Di Media Sosial Sandira, Nur Fadilah Ayu; Sachrir, Muh. Irshan; Sarah, Nulthazam; Arifin Bando, Ushwa Dwi Masrurah
Jurnal Online Manajemen ELPEI Vol 5 No 2 (2025)
Publisher : STIM-LPI Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58191/jomel.v5i2.452

Abstract

Social media has changed the way individuals construct self-image, particularly through posts about physical activities such as exercise. This study aims to analyze the influence of Fear of Missing Out (FOMO) and lifestyle on self-representation on social media, with exercise activity as a mediating variable. This study used a quantitative, explanatory approach and involved 200 respondents from Generation Z and millennials who actively share exercise activities on Instagram and TikTok. Data analysis was conducted using Structural Equation Modeling based on Partial Least Squares (SEM-PLS). The results show that FOMO has no direct influence on self-representation, but does have an indirect influence through exercise activity. Conversely, lifestyle has both direct and indirect effects on self-representation. Exercise activity proved to be a significant mediator in shaping digital self-image. These findings confirm that self-representation on social media is not only driven by social pressures such as FOMO, but also by engagement in meaningful, real-life activities. This research contributes to the study of digital consumer behavior, as well as practical implications for lifestyle and community-based marketing strategies.
Co-Authors Arifin Bando, Ushwa Dwi Masrurah Bando, Ushwa Dwi Masrurah Arifin Hasbiah, Sitti Ilma Wulansari Hasdiansa Indri Iswardhani Isma Azis Riu M. Yunasri Ridhoh Nur Fadilah Ayu Sandira Nur Fadilah Ayu Sandira Rostina Rostina Sachrir, Muh. Irshan Sri Astuti Nasir Windarsari, Wiwin Riski