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All Journal Dialektika: Jurnal Ekonomi dan Ilmu Sosial Jurnal Aplikasi Manajemen dan Bisnis (JAMB) Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) JURNAL PABEAN : PERPAJAKAN BISNIS EKONOMI AKUNTANSI MANAJEMEN Journal Online Manajemen ELPEI (JOMEL) Abdi Cendekia: Jurnal Pengabdian Masyarakat Business Management Jurnal Manajemen, Akuntansi, Ekonomi Kreativitas Pada Pengabdian Masyarakat (Krepa) Jurnal Ekonomi, Akutansi dan Manajemen Nusantara Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka Neraca Manajemen, Akuntansi, dan Ekonomi Celebes Journal of Community Services Paramacitra : Jurnal Pengabdian Masyarakat AKSELERASI: Jurnal Pengabdian Masyarakat Journal of Studies in Academic, Humanities, Research, and Innovation International Journal of Education Management and Religion Journal of Economics and Management Technologies Jurnal Ilmiah Akuntansi dan Keuangan (JIAN)
Sri Astuti Nasir
Universitas Negeri Makassar
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ANALISIS MANAJEMEMEN OPERASIONAL DALAM MENINGKATKAN KUALITAS PRODUK PADA USAHA ES CENDOL SEBELUM DAN SETELAH PANDEMIC COVID-19: STUDI KASUS ES CENDOL SAGU TAWARO Nur Fadilah Ayu Sandira; Nulthazam Sarah; A. Reski Almaida Dg Macenning; Sri Astuti Nasir; Indri Iswardhani
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 10 No. 5 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v10i5.7081

Abstract

Penelitian ini bertujuan untuk mengkaji strategi manajemen operasional dalam meningkatkan kualitas produk sebelum dan sesudah pandemi, serta menganalisis bagaimana kebijakan tersebut membantu usaha bertahan di masa sulit. Objek penelitian ini adalah usaha UKM Es Cendol Sagu Tawaro, dengan menggunakan metode kualitatif yang dianalisis berdasarkan teori manajemen operasional. Hasil analisis menunjukkan bahwa Es Cendol Sagu Tawaro terus berinovasi agar dapat beradaptasi dan Menyusun atau merancang kebijakan dalam manajemen operasionalnya untuk mengikuti perkembangan pasar dan ekonomi, sehingga perusahaan ini dapat bertahan walau menghadapi tantangan akibat Covid-19.
MOTIVASI UNTUK MENCIPTAKAN INOVASI BISNIS PADA WALI MURID PENGELOLA UMKM DI TK PERTIWI DWP SETDA PROVINSI SULAWESI SELATAN Nulthazam Sarah; A. Reski Almaida Dg Macenning; Sri Astuti Nasir; Nur Fadilah Ayu Sandira; Indri Iswardhani
Kreativitas Pada Pengabdian Masyarakat (Krepa) Vol. 3 No. 7 (2024): Kreativitas Pada Pengabdian Masyarakat (Krepa)
Publisher : CV SWA Anugerah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8765/krepa.v3i7.7175

Abstract

Pengabdian kepada masyarakat ini bertujuan untuk meningkatkan motivasi dan kemampuan inovasi bisnis pada wali murid yang juga berperan sebagai pengelola Usaha Mikro, Kecil, dan Menengah (UMKM) di TK Pertiwi DWP Setda Provinsi Sulawesi Selatan. Kegiatan pengabdian ini difokuskan pada penyuluhan yang mendalam tentang teknik-teknik inovasi aplikatif, pemasaran digital, serta manajemen keuangan UMKM yang efektif. Dalam rangka meningkatkan daya saing usaha, peserta diberikan pemahaman teoritis dan praktis mengenai berbagai strategi inovatif yang dapat diterapkan dalam bisnis mereka, seperti pengembangan produk berbasis teknologi, pemanfaatan platform digital untuk pemasaran, dan pengelolaan keuangan yang efisien untuk memperkuat struktur usaha. Program ini bertujuan untuk membantu peserta dalam mengidentifikasi tantangan yang mereka hadapi, serta memberi mereka keterampilan yang diperlukan untuk menciptakan solusi yang berbasis pada pendekatan inovatif dan terukur. Hasil dari kegiatan ini menunjukkan adanya peningkatan signifikan dalam pemahaman dan kemampuan peserta dalam mengimplementasikan teknik-teknik inovasi tersebut, yang terukur melalui survei dan wawancara. Dengan demikian, diharapkan peserta dapat menerapkan pengetahuan yang diperoleh untuk mengembangkan dan memperkuat daya saing UMKM mereka, serta berkontribusi terhadap peningkatan perekonomian lokal.
Improving Leadership Capacity of Local Leaders through Effective Communication and Conflict Management Training Azhari, Azlan; Iswardhani, Indri; Macenning, A. Reski Almaida Dg; Nasir, Sri Astuti; Ridha, Achmad
Celebes Journal of Community Services Vol. 3 No. 2 (2024): Juni - November
Publisher : STIE Amkop Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the role of effective communication and conflict management training in enhancing the leadership capacity of local leaders, particularly in diverse and resource-constrained governance settings. It addresses the gap between theoretical frameworks, such as transformational and servant leadership, and their practical application in real-world contexts. A qualitative approach was employed using a systematic literature review methodology to synthesize insights from recent studies published between 2018 and 2024. The research focused on identifying best practices for integrating communication strategies and conflict resolution skills into leadership training programs. A thematic analysis of selected literature was conducted to ensure a comprehensive understanding of the core challenges and opportunities in local governance leadership. The study reveals that while transformational and servant leadership theories offer robust conceptual foundations, their practical implementation requires contextual adaptation. Effective communication strategies and conflict management techniques emerged as essential for fostering trust, collaboration, and transparency among stakeholders. Digital tools further enhance these processes, provided leaders understand the cultural and operational dynamics of their environments. Tailored training programs incorporating cultural sensitivity, real-world scenarios, and critical thinking exercises significantly improve leadership outcomes by addressing unique community challenges. This research contributes to both academic literature and practical applications by providing actionable insights for policymakers, organizations, and donor agencies. It highlights the need for context-specific leadership development programs that empower local leaders to navigate complexities effectively. These findings support the design of sustainable training initiatives that foster improved governance, stakeholder alignment, and long-term community outcomes.
Enhancing Emotional Intelligence: Soft Skills Development Workshop (Emotional Intelligence Quotient) for Students Iswardhani, Indri; Bando, Ushwa Dwi Masrurah Arifin; Nasir, Sri Astuti; Rostina; Macenning, A. Reski Almaida Dg
Abdi Cendekia : Jurnal Pengabdian Masyarakat Vol 4 No 1 (2025): Maret
Publisher : Yayasan Zia Salsabila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61253/abdicendekia.v4i1.267

Abstract

The emotional intelligence (Emotional Intelligence Quotient/EQ) development workshop aimed to enhance students' soft skills. This initiative emphasized the importance of EQ in supporting academic and professional success through interactive approaches such as simulations, group discussions, and self-reflection. Needs analysis was conducted to identify improvement areas, including emotion regulation, interpersonal communication, teamwork, and conflict management. Results showed significant improvements in participants' understanding and practical skills, such as self-awareness, empathetic communication, and collaboration. Participant feedback highlighted the effectiveness of experiential learning methods. However, the workshop's one-day duration limited in-depth exploration of advanced EQ concepts. This study recommends continued training for more optimal outcomes.
TOEFL Essentials: Effective Training to Master Grammar and Structure for Students Sri Astuti Nasir; Rostina; Iswardhani, Indri; Windarsari, Wiwin Riski; Sandira, Nur Fadilah Ayu
Abdi Cendekia : Jurnal Pengabdian Masyarakat Vol 4 No 1 (2025): Maret
Publisher : Yayasan Zia Salsabila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61253/abdicendekia.v4i1.312

Abstract

The TOEFL preparation training program conducted for students aimed to enhance their proficiency in key areas of TOEFL, with a particular focus on grammar and structure. The training utilized a pretest-posttest design, where a pretest was administered to assess students' initial skills, followed by targeted lessons on basic grammar concepts, sentence structure, the use of "to be," and prepositions. The program concluded with a posttest to evaluate improvements. Results showed a significant increase in students' average scores, from 61 on the pretest to 82 on the posttest, demonstrating the effectiveness of the training. The use of interactive exercises, practical applications, and real-time feedback contributed to the overall success of the program. This community service initiative not only improved students' TOEFL performance but also provided them with essential tools for academic and professional success.
Menakar Nilai, Mengelola Resiko : Peran dan Tantangan Penaksir dalam Industri Gadai Sri Astuti Nasir; Indri Iswardhani; A. Reski Almaida dg Macenning; Nulthazam Sarah; Nur Fadilah Ayu Sandira
Jurnal Online Manajemen ELPEI Vol 5 No 1 (2025)
Publisher : STIM-LPI Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58191/jomel.v5i1.375

Abstract

This study aims to analyze the role of appraisers in determining the pawn value, the objectives of the appraisal process, vigilance in asset valuation, and the challenges faced by appraisers in performing their duties. This research employs a qualitative method with a descriptive approach through a literature study. The data sources used are secondary data, including asset appraisal theories, previous studies, and applicable regulations in the pawn industry. The data analysis technique is conducted descriptively to systematically and accurately describe the existing conditions. The findings indicate that asset appraisal in the pawn industry faces various challenges, such as market price fluctuations, the risk of manipulation, and economic uncertainty. Therefore, it is necessary to enhance appraisers' competencies, implement stricter supervision systems, and utilize technology in the valuation process to improve transparency and work efficiency. By understanding the roles and challenges faced, the pawn industry can develop better strategies to manage risks and improve appraisal accuracy. Keywords: Pawn appraisal, appraiser’s role, collateral value, appraisal risk, pawn industry regulations.
Melihat Lebih Dekat Kepercayaan Konsumen Indonesia: Dampak Inflasi, BI Rate, Nilai Tukar Rupiah, dan IHSC terhadap IKK Iswardhani, Indri; Sandira, Nur Fadilah Ayu; Dg Macenning, A. Reski Almaida; Sarah, Nulthazam; Nasir, Sri Astuti
JURNAL PABEAN : PERPAJAKAN BISNIS EKONOMI AKUNTANSI MANAJEMEN Vol 7, No 1 (2025): Jurnal Pabean Volume 7 No 1, Januari 2025
Publisher : Prodi Perpajakan Politeknik Bosowa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61141/pabean.v7i1.640

Abstract

Fashion Meets TikTok: Exploring The Synergy of Influencer and Viral Marketing for Brand Engagement Sandira, Nur Fadilah Ayu; Iswardhani, Indri; Nasir, Sri Astuti; Sarah, Nulthazam; Dg Macenning, A. Reski Almaida
JURNAL PABEAN : PERPAJAKAN BISNIS EKONOMI AKUNTANSI MANAJEMEN Vol 7, No 1 (2025): Jurnal Pabean Volume 7 No 1, Januari 2025
Publisher : Prodi Perpajakan Politeknik Bosowa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61141/pabean.v7i1.639

Abstract

Tujuan penelitian ini adalah untuk menganalisis pengaruh influencer marketing dan viral marketing terhadap brand engagement dalam industri fashion di platform TikTok. Penelitian ini menggunakan metode kuantitatif dengan pendekatan deskriptif dan survei, serta analisis regresi linier berganda dan bantuan koefisien determinasi dengan software SPSS ver 30 untuk menguji hubungan antara variabel independen dan dependen. Berdasarkan hasil uji regresi, ditemukan bahwa influencer marketing dan viral marketing memiliki pengaruh positif dan signifikan terhadap brand engagement. Fenomena utama yang terungkap adalah bahwa peningkatan penggunaan influencer marketing dan viral marketing di TikTok dapat memperkuat keterlibatan pengguna dengan brand, terutama dalam konteks industri fashion yang sangat visual dan berbasis tren. Implikasi teoritis dari hasil penelitian ini adalah pentingnya penerapan strategi pemasaran digital yang melibatkan influencer dan viral marketing untuk meningkatkan keterlibatan merek. Produk atau merek harus mempertimbangkan untuk memanfaatkan influencer dan konten yang dapat dengan cepat menyebar di media sosial untuk memperluas jangkauan dan interaksi dengan konsumen.
Peran Customer Review dalam Meningkatkan Kepercayaan Konsumen pada Filan Official Store di Marketplace Shopee Nulthazam Sarah; Nur Fadilah Ayu Sandira; Indri Iswardhani; Sri Astuti Nasir; A. Reski Almaida Dg Macenning
Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Vol 5 No 2 (2025): Edisi Mei 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jamek.v5i2.2017

Abstract

The development of e-commerce marketplaces has transformed the retail trade landscape, where customer reviews have become vital instruments in building consumer trust in digital environments filled with uncertainty. This study aims to analyze the influence of customer reviews on consumer trust formation at Filan Official Store in Shopee marketplace and identify the most effective key factors. A descriptive quantitative method was employed with a sample of 150 respondents selected through purposive sampling, using structured questionnaires and Pearson correlation analysis to measure inter-variable relationships. Results demonstrate a significant positive relationship between customer reviews and consumer trust with a correlation coefficient of 0.743 (p < 0.01). Review content quality emerged as the dominant factor (28.4%) in building trust, followed by rating consistency (24.7%), reviewer credibility (21.9%), review volume (18.3%), and temporal factors (6.7%). Customer reviews contributed highest to credibility aspects (0.768), benevolence (0.721), and integrity (0.695). The study concludes that customer reviews play a significant role in digital trust ecosystems, with recommendations for implementing strict verification systems, multimedia features, and review curation algorithms for sustainable optimization. Keywords: ,, e-commerce, Shopee marketplace,
Keputusan Pembelian Produk Kecantikan di TikTok Shop: Peran Perceived Value, E-WOM, dan Perceived Ease of Use bagi Generasi Z Sandira, Nur Fadilah Ayu; Iswardhani, Indri; Macenning, A. Reski Almaida dg; Sarah, Nulthazam; Nasir, Sri Astuti
DIALEKTIKA: Jurnal Ekonomi dan Ilmu Sosial Vol 10 No 1 (2025): Dialektika: Jurnal Ekonomi dan Ilmu Sosial
Publisher : Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Islam Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36636/dialektika.v10i1.6462

Abstract

This study aims to analyze the influence of Perceived Value, E-WOM (Electronic Word of Mouth), and Perceived Ease of Use on purchasing decisions of beauty products on TikTok Shop, specifically among Generation Z in Makassar. Using a quantitative method with a descriptive approach and survey, data was collected through questionnaires from 105 respondents, TikTok users in Makassar who have purchased beauty products on the platform. The findings reveal that all three factors have a significant positive impact on purchasing decisions. High Perceived Value encourages purchases as consumers feel the product is worth the price. E-WOM, originating from recommendations by other users, enhances trust and purchase interest. Meanwhile, Perceived Ease of Use, which includes ease of transaction, contributes to consumer comfort while shopping. Overall, these three factors work together to create a positive shopping experience and influence purchasing decisions for beauty products on TikTok Shop.
Co-Authors Abdul Rahman Achmad Ridha Adi Azlan Azhari Bando, Ushwa Dwi Masrurah Arifin Gita Irawanda Husain, Fakhirah Indri Iswardhani Irawanda, Gita Jusri M. Yunasri Ridhoh Maharani, Nurfadiza Nulthazam Sarah Nur Fadilah Ayu Sandira Nur Fadilah Ayu Sandira Rezky Amalia Hamka Rostina Rostina Rostina Sarah, Nulthazam Windarsari, Wiwin Riski