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All Journal BENING Daengku: Journal of Humanities and Social Sciences Innovation Edu Cendikia: Jurnal Ilmiah Kependidikan Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Innovative: Journal Of Social Science Research JURNAL ABDIMAS PLJ Journal of Economic Education and Entrepreneurship Studies Jurnal Kemitraan Responsif untuk Aksi Inovatif dan Pengabdian Masyarakat Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal of Innovative and Creativity
Dewi Agustina Solihin
Politeknik PGRI Banten
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Pengaruh Life Style World Of Mouth dan Brand Image Terhadap Minat Kuliah di Kampus LP3I Banten Elmi Nurvianti; Dewi Agustina Solihin; Muhammad Nizal Sofyana
Co-Value Jurnal Ekonomi Koperasi dan kewirausahaan Vol. 14 No. 6 (2023): Co-Value: Jurnal Ekonomi, Koperasi & Kewirausahaan
Publisher : Program Studi Manajemen Institut Manajemen Koperasi Indonesia Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/covalue.v15i01.4448

Abstract

Penelitian ini dilakukan untuk mengetahui pengaruh Variabel Life style word of moth dan Variabel Brand image Terhadap Variabel-Minat kuliah pada Lp3i Banten.Pada penelitian ini penulis menggunakan metode kuantitatif dengan instrument kuesioner yang disebarkan kepada 150 orang responden.Pengujian data penelitian dimulai dari uji instrument, uji persyaratan statistik, uji regresi berganda sampai dengan uji hipotesis. Pengujian tersebut menggunakan statistik inferensial parametrik dengan bantuan software Statistical Program for Social Science (SPSS) V.25.Hasil penelitian secara parsial menunjukkan bahwa variable Life style word of mouth berpengaruh signifikan terhadap variable Minat kuliah sedangkan variable Brand image berpengaruh signifikan terhadap variabel Minat kuliah. Hasil uji simultan kedua variable berpengaruh signifikan dengan besarnya kontribusi sebesar 78.50% dan sisanya sebesar 21.50% dipengaruhi variebel lain diluar model penelitian.
Digital Transformation as a Catalyst for SMEs Productivity and Profitability in the Digital Era Titis Sri Wulan; Reni; Rezty Arizta Putri; Dewi Agustina Solihin
Journal of Economic Education and Entrepreneurship Studies Vol. 5 No. 4 (2024): VOL. 5, NO. 4 (2024): JE3S, DESEMBER 2024
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/je3s.v5i4.4543

Abstract

The issue in research regarding the impact of digital transformation on SME productivity and profitability often relates to the gap in access to technology. This study aims to analyze the influence of digital transformation on the productivity and profitability of Small and Medium Enterprises (SMEs). Using a qualitative literature review approach, the research explores various previous studies and compares their results to understand how digital technology can help SMEs improve operational efficiency and competitiveness in the global market. Based on previous findings, it was discovered that the adoption of technologies such as e-commerce, cloud-based inventory management, and digital marketing can increase SME productivity by up to 30% and profitability by an average of 35%. However, SMEs in Indonesia still face significant challenges, including limited technological infrastructure and low digital literacy. In addressing the challenges of the Fourth Industrial Revolution, support from the government and the private sector is crucial, particularly in providing digital training and access to technological infrastructure. This research also adopts the Theory of Technological Innovation, Resource-Based Theory, and Transaction Cost Economics Theory to understand the factors influencing digital transformation in SMEs. In conclusion, although there are many challenges in the digitalization process of SMEs, technology adoption can have a significant positive impact on productivity and profitability if supported by appropriate policies and infrastructure.
UPAYA PENINGKATAN KOMPETENSI GURU DALAM PEMANFAATAN TEKNOLOGI PADA PROSES PEMBELAJARAN Solihin, Dewi Agustina; Rosdiana, Rosdiana; Amaliah, Aam
BENING Vol 11, No 2 (2024): NOVEMBER 2024
Publisher : University of Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/bening.v11i2.7099

Abstract

Di era 4.0 ini, kemajuan Ilmu Pengetahuan dan Teknologi (IPTEK) telah menjadi bagian tak terpisahkan dari setiap aspek kehidupan. IPTEK memainkan peran penting dalam mempermudah dan mendukung tercapainya tujuan kemerdekaan, termasuk di sektor pendidikan. Artikel ini bertujuan untuk memberdayakan dan meningkatkan keterampilan guru dalam menguasai Teknologi Informasi dan Komunikasi (TIK) sebagai alat pendukung pembelajaran, mengingat terbatasnya penguasaan teknologi di kalangan guru di Indonesia yang masih menjadi tantangan. Penelitian ini menggunakan metode studi literatur yang bersifat konseptual dan berkaitan dengan ide serta teori yang relevan. Kemampuan TIK yang dimiliki oleh guru sangat penting dalam menciptakan berbagai komponen yang diperlukan dalam proses pembelajaran untuk meningkatkan kualitas pendidikan di era globalisasi. Artikel ini mengandalkan pengumpulan data pustaka untuk menghasilkan ide-ide baru. Diharapkan, artikel ini dapat menjadi langkah untuk meningkatkan kemampuan guru dalam memanfaatkan teknologi sebagai pendidik, karena kemajuan teknologi yang pesat akan sia-sia jika tidak diimbangi dengan kesiapan sumber daya manusia dalam menguasainya.
Peran Kualitas Pelayanan Dan Sumber Daya Manusia Dalam Meningkatkan Kepuasan Pelanggan Hotel Horison Altama Pandeglang Nurvianti, Elmi; Solihin, Dewi Agustina; Putra, Feby Arma; Rahayu, Elnika Endah
Innovative: Journal Of Social Science Research Vol. 5 No. 3 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i3.19718

Abstract

Abstrak Salah satu elemen kunci dalam pertumbuhan industri perhotelan adalah kebahagiaan pelanggan. Tujuan dari penelitian ini adalah untuk mengetahui seberapa besar kepuasan pelanggan di Hotel Horison Altama Pandeglang dipengaruhi oleh sumber daya manusia (SDM) dan kualitas layanan. Dengan populasi seluruh pengunjung yang pernah menginap di hotel tersebut, penelitian ini menggunakan metodologi deskriptif kuantitatif. Sebanyak 149 orang yang telah menyelesaikan kuesioner menjadi sampel penelitian. Metode analisis data yang digunakan adalah analisis deskriptif dan analisis jalur. Hasil penelitian menunjukkan bahwa kepuasan pelanggan dipengaruhi secara positif dan signifikan oleh kualitas layanan. Demikian pula, kepuasan pelanggan dipengaruhi secara positif dan signifikan oleh SDM. Secara bersamaan, telah ditunjukkan bahwa SDM dan kualitas layanan mempunyai efek yang tinggi dalam meningkatkan kepuasan pelanggan hotel. Hasil penelitian ini menegaskan peningkatan mutu pelayanan serta pengelolaan SDM merupakan kunci strategis untuk peningkatan rasa puas tamu yang akan membuat peningkatan tingkat okupansi Hotel Horison Altama Pandeglang. Kata Kunci: Kualitas Pelayanan, Kualitas SDM, Kepuasan Pelanggan
PELATIHAN KETERAMPILAN KOMUNIKASI DAN PELAYANAN PELANGGAN BAGI WARGA DAN KARANG TARUNA DI DESA WARNASARI, PANGALENGAN KABUPATEN BANDUNG Sudrajat, Deny; Solihin, Dewi Agustina; Purwati, Sri; Susanto, Susanto; Suryani, Suryani
JURNAL ABDIMAS PLJ Vol. 5 No. 1 (2025): JURNAL ABDIMAS PLJ, Juli 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/japlj.v5i1.1652

Abstract

Warnasari Village in Bandung Regency has quite large tourism and local economic potential, but still faces challenges in terms of the quality of human resources, especially in the aspects of communication and service. Good customer service and communication skills are important factors in supporting business development, tourism and community services in general. This community service activity aims to improve communication and customer service skills for residents and members of the Warnasari Village youth organization. The methods used are interactive training, simulations, and questions and answers and discussions. The results of the activity showed an increase in participants' understanding of the importance of effective communication and excellent service as a support for improving the quality of tourism, as well as the emergence of motivation to apply these skills in daily activities. It is hoped that this activity can contribute to strengthening local capacity and developing village potential in a sustainable manner.
Pemberdayaan Umkm Dan Penguatan Kohesi Sosial Melalui Program Kkn Tematik Di Kelurahan Samangraya, Kota Cilegon: Pengabdian Dewi Agustina Solihin; Putri Ayu Permata Devi; Roihan Aldi Pratama
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i2.3436

Abstract

Community service is one of the pillars of the Tri Dharma of Higher Education, aimed at applying knowledge to provide solutions to societal problems. This service research was carried out in Samangraya Village, Citangkil District, Cilegon City, which has the potential for Micro, Small, and Medium Enterprises (MSMEs), but faces challenges in business organization, promotion, and branding. Additionally, social challenges, such as low youth participation, are also a concern. The method used in this program is Participatory Action Research (PAR), where students collaborate actively with the community to identify problems, design, and implement programs. This activity took place from July 21 to August 25, 2025, and included several main programs: shop layout redesign, promotional media design (banners), product logo creation, MSME seminars, and participation in social activities such as the commemoration of Indonesia’s 80th Independence Day. he results of this activity showed significant positive impacts, including an increase in visual appeal and store comfort, the creation of a product’s visual identity through logos and banners, expanded marketing knowledge for MSME actors, and strengthened community solidarity. This program proves that thematic Community Service (KKN) with a participatory approach is effective in empowering the local economy while also strengthening social cohesion within the community.
Reformasi Pendidikan Global: Membangun Sistem Pendidikan yang Responsif terhadap Perubahan Sosial dan Teknologi: Global Education Reform: Building Education Systems Responsive to Social and Technological Change Rosdiana Rosdiana; Fitriani Yuniar; Dewi Agustina Solihin; Aam Amaliah; Syamsul Anwar
Edu Cendikia: Jurnal Ilmiah Kependidikan Vol. 4 No. 03 (2024): Research Articles, December 2024
Publisher : ITScience (Information Technology and Science)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/educendikia.v4i03.5605

Abstract

Rapid social change and technological developments require global education systems to transform to remain relevant and effective. This study aims to examine how education reform can be realized through adaptive curriculum, utilization of technology, and strengthening the role of teachers. Using a qualitative approach through literature studies and comparative analysis, this study analyzes various models of education reform from several countries, such as Finland, Singapore, South Korea, Estonia, the Netherlands, and Australia. The results show that a competency-based adaptive curriculum provides flexibility in learning, allowing students to develop 21st-century skills, including digital literacy, critical thinking, and adaptability. The integration of technology, such as artificial intelligence and digital platforms, supports personal and collaborative learning, although its implementation is still hampered by infrastructure in many developing countries. In addition, strengthening teacher capacity through continuous training is key to the success of reform, ensuring that teachers are able to adopt technology and innovative teaching methods. This study offers a holistic framework for global education reform, combining technology, flexible policies, and teacher professional development. The novelty of this study lies in the comprehensive approach that does not only focus on one aspect but rather the integration of the three elements to create an education system that is responsive to social and technological change. The practical recommendations produced will support policymakers and educational institutions in implementing sustainable and inclusive reforms.
Implementasi Artificial Intelligence (AI) dalam Penilaian Formatif: Studi Literatur tentang Peningkatan Akurasi Evaluasi Pembelajaran Dewi Agustina Solihin; Heny Fitriani; R. Dewi Mutia Farida; Ahmad Sofan Ansor; Rosdiana
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan mensintesis bukti ilmiah mengenai implementasi Artificial Intelligence (AI) dalam penilaian formatif dan kontribusinya terhadap peningkatan akurasi evaluasi pembelajaran. Metode yang digunakan adalah studi literatur dengan desain Systematic Literature Review (SLR) pada rentang publikasi 2015–2025. Proses seleksi mengikuti tahapan identifikasi, penyaringan, penilaian kelayakan, dan inklusi, dengan fokus pada studi yang membahas AI untuk penilaian formatif serta menyertakan bukti kualitas evaluasi seperti validitas, reliabilitas/konsistensi, agreement AI–penilai manusia, dan/atau kegunaan umpan balik. Sintesis kualitatif dilakukan terhadap 10 studi kunci yang merepresentasikan spektrum implementasi, termasuk automated writing evaluation/automated essay scoring, intelligent tutoring system, pendekatan deep learning, serta large language models untuk umpan balik dan penilaian. Hasil menunjukkan bahwa AI dapat meningkatkan akurasi evaluasi melalui: (1) penguatan validitas ketika output AI selaras dengan konstruk dan rubrik, (2) peningkatan konsistensi penilaian serta efisiensi pemberian umpan balik, dan (3) dukungan diagnosis kesalahan yang membantu tindakan perbaikan belajar. Namun, efektivitas AI sangat dipengaruhi moderator implementasi, terutama kejelasan rubrik, desain siklus revisi, kualitas dan representativitas data, literasi umpan balik siswa, serta peran guru dalam human-in-the-loop. Studi juga menyoroti risiko yang dapat menurunkan akurasi, seperti bias/fairness, rendahnya transparansi, overreliance, dan isu tata kelola data. Kesimpulannya, AI paling efektif meningkatkan akurasi evaluasi pembelajaran bila diterapkan sebagai pendukung asesmen formatif yang terintegrasi pedagogis dan dikendalikan melalui verifikasi guru serta standar evaluasi yang jelas.
The Effect of Digital Marketing and Product Innovation on MSME Sales Performance in the Digital Economy Era Titis Sri Wulan; Dewi Agustina Solihin; Putri Ayu Permata Devi; Saida Zainurossalamia ZA; Asnawati
Daengku: Journal of Humanities and Social Sciences Innovation Vol. 5 No. 6 (2025)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.daengku4604

Abstract

This study investigates the effects of digital marketing capability and product innovation capability on sales performance among Indonesian micro, small, and medium enterprises (MSMEs) in the digital economy era. Using a quantitative, explanatory design, data were collected through a structured survey of MSME owners/managers and analyzed using ordinary least squares (OLS) regression in EViews. Sales performance was operationalized as a sales-oriented metric suitable for econometric estimation, while digital marketing and product innovation were measured as composite indices derived from Likert-scale items capturing routine execution and renewal intensity. Classical assumption diagnostics were conducted to support valid inference, including residual normality, heteroskedasticity, and multicollinearity checks; where needed, White robust standard errors were applied to address heteroskedasticity. The results demonstrate that both digital marketing capability and product innovation capability have positive and statistically significant relationships with MSME sales performance. Digital marketing capability shows a slightly stronger estimated effect, indicating that consistent digital routines—such as channel orchestration, content discipline, responsive customer interaction, and basic performance monitoring—are closely linked to improved sales outcomes. Product innovation capability also contributes significantly, suggesting that continuous renewal through quality improvement, new variants, and packaging/design enhancements strengthens differentiation and supports sales growth. The findings imply that MSME competitiveness in digital markets is best supported by integrating market-facing execution (digital marketing) with value reinforcement (product innovation), rather than relying on platform adoption alone. Practically, MSMEs should institutionalize measurable digital marketing processes while embedding structured innovation cycles that convert market feedback into product renewal. Policymakers and support institutions should prioritize capability-building programs tied to measurable performance outcomes. Future research may extend this model using longitudinal data and sector-specific moderators to capture delayed innovation effects and sustainability of sales gains. Keywords: digital marketing capability; product innovation capability; sales performance; MSMEs; digital economy; Indonesia.
Penguatan Manajemen Persediaan dan Tata Kelola Operasional pada Pelaku Bisnis Ritel untuk Meningkatkan Efisiensi Usaha Nafiz Annaz; Arief Rahman; Zaenal Arifin; Feby Arma Putra; Dewi Agustina Solihin
Jurnal Kemitraan Responsif untuk Aksi Inovatif dan Pengabdian Masyarakat Volume 3 Issue No. 3: June 2026
Publisher : Lontara Digitech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/kreativa.v3i3.1698

Abstract

Pelaku bisnis ritel berskala kecil masih menghadapi permasalahan dalam pencatatan persediaan, pemeriksaan stok, penataan produk, dan perencanaan pembelian ulang sehingga berpotensi menimbulkan kelebihan stok, kekosongan barang, kerusakan produk, dan inefisiensi operasional. Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan kemampuan pelaku bisnis ritel dalam menerapkan manajemen persediaan dan tata kelola operasional yang tertib dan efisien. Kegiatan dilaksanakan pada 20 pelaku bisnis ritel di Kecamatan Cipocok Jaya, Kota Serang, melalui tahapan observasi, sosialisasi, pre-test, pelatihan, praktik penggunaan kartu stok, pendampingan, post-test, dan monitoring. Evaluasi dilakukan menggunakan pre-test dan post-test, observasi penerapan, pemeriksaan kartu stok, serta wawancara. Hasil kegiatan menunjukkan bahwa nilai rata-rata peserta meningkat dari 51,0 pada pre-test menjadi 86,5 pada post-test atau sebesar 69,6%. Setelah pendampingan, 90% mitra telah menggunakan kartu stok, 85% melakukan pemeriksaan stok secara berkala, 80% mengelompokkan produk berdasarkan kategori atau tingkat perputaran, dan 75% menggunakan catatan persediaan sebagai dasar restok. Penerapan program juga menurunkan waktu pencarian barang sebesar 50%, selisih catatan dan stok fisik sebesar 54,2%, kekosongan produk utama sebesar 52,4%, serta temuan barang rusak atau melewati masa simpan sebesar 57,1%. Kegiatan ini menunjukkan bahwa pelatihan dan pendampingan berbasis instrumen sederhana dapat meningkatkan pengetahuan, ketertiban operasional, dan efisiensi usaha ritel.
Co-Authors Aam Amaliah Aam Amaliyah Ahmad Sofan Ansor Arief Rahman Asnawati Elmi Nurvianti Feby Arma Putra Fitriani Yuniar Heny Fitriani Muhammad Nizal Sofyana Mutia Farida, R Dewi Nafiz Annas Putri Ayu Permata Devi Putri Ayu Permata Devi Rahayu, Elnika Endah Reni Rezty Arizta Putri Roihan Aldi Pratama Rosdiana Rosdiana Rosdiana Rosdiana Rosdiana Sri Purwati, Sri Sudrajat, Deny Suryani Suryani Susanto Susanto Syamsul Anwar Titis Sri Wulan ZA, Saida Zainurossalamia Zaenal Arifin