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All Journal JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Equity: Jurnal Ekonomi Jurnal Abdi Masyarakat Saburai (JAMS) Ekombis Sains: Jurnal Ekonomi, Keuangan dan Bisnis Devotion: Journal Corner of Community Service Benefit : Journal of Bussiness, Economics, and Finance Journal of Business Administration and Strategy
Alfina Zsazsa Naqiya
Universitas Indonesia Mandiri
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Journal : Equity: Jurnal Ekonomi

 1 
Product Quality, Packaging, Taste, and Price as Antecedents of Consumer Satisfaction: A Case Study on Olive Fried Chicken in Yogyakarta City Muhammad Fadli; Alfina Zsazsa Naqiya; Sukardi Sukardi
Equity: Jurnal Ekonomi Vol 12 No 2 (2024): Equity : Jurnal Ekonomi
Publisher : Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/equity.v12i2.327

Abstract

This study aims to analyze product quality, packaging, taste, and price on consumer satisfaction of Olive Fried Chicken consumers. The population in this study were people who had consumed Olive Fried Chicken in Yogyakarta City. The sample in the study was 150 respondents. This study used a quantitative approach. The data collection method used a questionnaire that had been tested for validity and reliability. The data analysis technique used to answer the hypothesis was multiple linear regression T-test and F-test. The results of this study indicate that product quality has a positive and significant effect on consumer satisfaction, packaging has a positive and significant effect on consumer satisfaction, taste has a positive and significant effect on consumer satisfaction, price has a positive and significant effect on consumer satisfaction and shows that product quality, packaging, taste and price have a simultaneous effect on consumer satisfaction. The R square value of 0.812 indicates that the ability of the independent variable to explain the variation of the dependent variable is 81.2% and the remaining 18.8% is explained by variables outside the research model.
The Influence of Brand Image, Product Quality, Promotion, and Purchasing System on Purchasing Decisions (Honda Automatic Motorcycle Purchase Decision in Yogyakarta City) Syahril Askal; Alfina Zsazsa Naqiya; Agus Siswanto
Equity: Jurnal Ekonomi Vol 12 No 2 (2024): Equity : Jurnal Ekonomi
Publisher : Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/equity.v12i2.345

Abstract

This study aims to analyze brand image, product quality, promotion, and purchasing system on purchasing decisions of Honda automatic motorcycles in the city of Yogyakarta. The population in this study were all users of Honda automatic motorcycles in the city of Yogyakarta. The sample in the study was 150 respondents. This study uses a quantitative approach. The data collection method uses a questionnaire that has been tested for validity and reliability. The data analysis technique used to answer the hypothesis is multiple linear regression T test and F test. The results of this study indicate that brand image has a positive and significant effect on purchasing decisions, product quality has a positive and significant effect on purchasing decisions, promotion has a positive and significant effect on purchasing decisions, purchasing systems have a positive and significant effect on purchasing decisions and show that brand image, product quality, promotion and purchasing systems have a simultaneous effect on purchasing decisions. The R square value of 0.659 indicates that the ability of the independent variable to explain the variation of the dependent variable is 65.9% and the remaining 34.1% is explained by variables outside the research model..
Co-Authors Agus Siswanto Amartiwi, Yasinta Apriza, Tiyas Fakhrur Rozi, Fakhrur Fitroh Adhilla Masditok, Tokit Muhammad Fadli Muklisin, Sanitra Pitri, Laila Setyawan, Rai Rake Sukardi Supriyanto Supriyanto Syahril Askal