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All Journal JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Equity: Jurnal Ekonomi Jurnal Abdi Masyarakat Saburai (JAMS) Ekombis Sains: Jurnal Ekonomi, Keuangan dan Bisnis Devotion: Journal Corner of Community Service Benefit : Journal of Bussiness, Economics, and Finance Journal of Business Administration and Strategy
Alfina Zsazsa Naqiya
Universitas Indonesia Mandiri
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Journal : Journal of Business Administration and Strategy

 1 
The Influence of Service Quality on Consumer Satisfaction: A Study of Traditional Retail (Nanostore) in Bandar Lampung City Naqiya, Alfina Zsazsa
Journal of Business Administration and Strategy Vol. 1 No. 1 (2025): January
Publisher : Universitas Indonesia Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58290/jbas.v1i1.25

Abstract

The development of modern retail in Indonesia is so fast, this has an impact on the growth and development of various retailers in various regions. Nanostore as a micro business which is one of the traditional retailers which in Indonesia is known as a grocery shop is a business run by families in villages that support the daily needs of the surrounding community. In 2022 there will be 326 modern retailers which will result in competition leading to higher consumer expectations for service quality. The purpose of this study is to determine the quality of services provided by nanostore owners, to determine the effect of service quality on nanostore consumer satisfaction in Bandar lampung. Data collection was carried out by distributing questionnaires using a Likert scale to 230 nanostore respondents. The sampling method used purposive sampling technique. The research method used is descriptive quantitative method with correlation analysis techniques, simple regression analysis, coefficient of determination, and hypothesis testing. The results have shown that service quality affects customer satisfaction by 46.6%.
Cassava Price Dynamics in Lampung Province: Economic and Social Factors That Influence Naqiya, Alfina Zsazsa; Rozi, Fakhrur
Journal of Business Administration and Strategy Vol. 1 No. 2 (2025): July
Publisher : Universitas Indonesia Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58290/jbas.v1i2.37

Abstract

Cassava prices in Lampung, one of the largest cassava producers in Indonesia, experience fluctuations influenced by various economic and social factors. This study aims to identify and analyze the factors that influence the dynamics of cassava prices in Lampung province. The method used in this study is descriptive analysis with qualitative and quantitative approaches. The results of the study indicate that the main factors influencing cassava prices in Lampung include weather conditions, government policies related to prices and subsidies, transportation costs, and domestic and export market demand. Social factors, such as the socio-economic conditions of farmers and the relationship between traders and consumers also play an important role in determining prices. This study provides recommendations on policies that can be implemented to reduce price fluctuations and improve the welfare of cassava farmers in Lampung.
Implementation of Situational Leadership Model in Improving Company Performance Pitri, Laila; Rozi, Fakhrur; Naqiya, Alfina Zsazsa
Journal of Business Administration and Strategy Vol. 1 No. 2 (2025): July
Publisher : Universitas Indonesia Mandiri

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Abstract

This research aimed to examine how the implementation of situational leadership models can improve work effectiveness in organizations. This research uses a descriptive qualitative approach with a library research method, which relies on various reference sources such as scientific journals, academic books, and previous research articles. The focus of the analysis is directed at understanding the leadership style applied by leaders in responding to the dynamics of employee readiness, as well as its impact on achieving organizational goals. The results showed that leaders who are able to adjust their leadership style according to the readiness level of their subordinates tend to be more successful in building productive work teams, increasing motivation, and creating a supportive work environment. The situational leadership model is also proven to be able to increase loyalty and collaboration within the team, and encourage sustainable human resource development. Thus, the implementation of situational leadership is the right strategy in optimizing workforce potential and supporting the achievement of organizational performance more effectively.
Co-Authors Agus Siswanto Amartiwi, Yasinta Apriza, Tiyas Fakhrur Rozi, Fakhrur Fitroh Adhilla Masditok, Tokit Muhammad Fadli Muklisin, Sanitra Pitri, Laila Setyawan, Rai Rake Sukardi Supriyanto Supriyanto Syahril Askal