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All Journal International Journal of Applied Business Research Dinasti International Journal of Education Management and Social Science Jurnal Pengabdian Masyarakat Ekonomi, Manajemen dan Akuntansi (JPMEMA)
Rachmat Ramadhan
University of Trisakti, Jakarta, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Library & Information Science Social Sciences

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Pelatihan Bisnis Event berkelanjutan bagi siswa Sekolah Islamic Entrepreneurship Boarding School-Purwakarta sebagai penggerak wisata Baliartati, Beta Oki; Widiastuti, Maria Carmelia; Ramadhan, Rachmat; Berliyanti, Dita Oki; Wijanarko, Khansa Fara; Daffa, Aaliyah
Jurnal Pengabdian Masyarakat Ekonomi, Manajemen dan Akuntansi (JPMEMA) Vol. 3 No. 2 (2024): PKM-JPMEMA (Agustus-Desember 2024)
Publisher : Yayasan Bina Internusa Mabarindo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pengabdian kepada Masyarakat bertujuan memberikan Pendidikan dan penyuluhan kepada para siswa santri Islamic Entrepreneur Boarding School (IEBS) - Purwakarta, Materi yang akan disampaikan adalah yang berhubungan dengan Event Management yang berkelanjutan yang diperuntukkan bagi wirausaha muda sebagai penggerak wisata daerah khususnya di Purwakarta umumnya Jawa Barat dan siswa santri Islamic Entrepreneur Boarding School (IEBS) khususnya. Metodologi yang digunakan adalah dengan memberikan penyuluhan (pemaparan materi), dan diskusi interaktif antara pemateri dan peserta penyuluhan. Sebelum penyuluhan diberikan peserta diberikan terlebih dahulu pre-test untuk mengetahui sampai sejauh mana peserta mengetahui tentang event dan setelah penyuluhan dilaksanakan diberikan post-test. Dimana hasil dari penyuluhan ini para peserta akan lebih mengetahui dan memahami tentang event. Peserta dari penyuluhan adalah siswa-siswa IEBS-Purwakarta yang tertarik dan berkeinginan untuk memiliki usaha. Penyuluhan telah dilaksanakan secara luring di IEBS - Purwakarta. Kesimpulannya adalah para Siswa IEBS tertarik dan ada beberapa siswa yang sudah menjalankan bisnis secara sederhana tetapi belum dengan menerapkan event untuk memperkenalkan bisnisnya
Green Social Media Influencers: Shaping Gen Z's Green Purchase Intentions through Trust and Attitude Faisal, Aekram; Hindardjo, Anton; Ramadhan, Rachmat
Jurnal Internasional Penelitian Bisnis Terapan Vol 8 No 01 (2026)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/ijabr.v8i01.551

Abstract

This study examines the impact of Social Media Influencers (SMI) on Green Purchase Intention (GPI) among Generation Z, focusing on the mediating roles of Green Trust (GT) and Green Attitude (GA). Using a quantitative approach, data was collected from 295 Gen Z respondents in Greater Jakarta who follow eco-conscious influencers. Structural Equation Modeling and bootstrapping methods were employed. Results show SMI has no direct effect on GPI but positively influences GT and GA. GT and GA fully mediate the SMI-GPI relationship, both significantly impacting GPI. Findings emphasize the importance of building trust and positive attitudes through influencer content to boost eco-friendly product purchase intentions among Gen Z. The research contributes to understanding green consumer behavior in the digital age, offering insights for marketers targeting environmentally conscious young consumers. It also opens avenues for future research on digital marketing dynamics in promoting sustainable products to youth.
The Role of Digital Innovation in Mediating the Influence of Digital Leadership and Digital Capability on Business Performance in the Event/ MICE Industry in Indonesia Rachmat Ramadhan; Aekram Faisal; Willy Arafah
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 6 (2024): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i6.2950

Abstract

The objective of this research is to analyze the influence of digital leadership and digital capability on business performance that was mediated by digital innovation in the event/MICE industry in Indonesia. The research utilized technical analysis of structural equation model (SEM), and bootstrapping method to analyze the mediation role. The population for the research is the owner or company leader of Event/ MICE organizers that has been operating for a minimum of 3 (three) years. The sample consisted of 236 respondents, selected by using the method of purposive sampling. The result of the research exhibited that the digital leadership and digital capabilities do not have direct positive influences on business performance. However, digital leadership and digital capabilities positively influence on business performance, after being mediated by digital innovation, and of the two, the digital capabilities have a greater influence on business performance. The study shows that digital leadership and digital capabilities have a positive influence on digital innovation and that business performance is positively impacted by digital innovation.  The practical implication of this research is the importance for management to enhance the role of digital leadership, digital capability and digital innovation to achieve better business performance.  
Co-Authors Aekram Faisal Anton Hindardjo Baliartati, Beta Oki Berliyanti, Dita Oki Daffa, Aaliyah Widiastuti, Maria Carmelia Wijanarko, Khansa Fara Willy Arafah