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p-Index From 2021 - 2026
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All Journal Dinasti International Journal of Education Management and Social Science Dinasti International Journal of Economics, Finance & Accounting (DIJEFA)
Wenny Desty Febrian
Universitas Paramadina, Jakarta, Indonesia
Economics, Econometrics & Finance Education

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Strategies for Utilizing TikTok in Small and Medium Enterprises' Digital Marketing Muhamad Al Faruq Abdullah; Wenny Desty Febrian; Didin Hikmah Perkasa; Lutfi Alhazami
Dinasti International Journal of Education Management and Social Science Vol. 6 No. 1 (2024): Dinasti International Journal of Education Management and Social Science (Octob
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i1.3433

Abstract

This research aims to determine how relevant and engaging content, engagement and interaction, trust and reputation influence the intention to follow or someone's desire to follow a TikTok account as an effective marketing tool for Small and Medium Enterprises (SMEs) in the digital era. Primary data was collected using questionnaires distributed to 95 respondents in DKI Jakarta. The data was analyzed using Structural Equation Modeling (SEM) with Partial Least Squares (SmartPLS 3.0) to test all relationships between content and reputation variables affecting interaction, and whether interaction also affects the intention to follow. The findings of this study provide insights into the strategic use of TikTok for enhancing SME marketing efforts, emphasizing the importance of creating engaging content and building a trustworthy reputation to drive user engagement and following intentions.
Environmental Awareness, Knowledge, Product Quality and Green Product Purchase Decisions Achmad Tarmizi; Muhamad Al Faruq Abdullah; Wenny Desty Febrian; Didin Hikmah Perkasa
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 5 (2024): Dinasti International Journal of Economics, Finance & Accounting (November - De
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i5.3417

Abstract

This research aims to determine the positive influence of environmental awareness, knowledge and product quality on decisions to purchase green products: Case Study of Consumers in the West Jakarta Region. Data collection in this research was carried out using a survey method by distributing 150 questionnaires using the sampling technique used. In this research, accidental sampling technique was used. The accidental sampling technique is the withdrawal of a sample size if the exact population size is not known. This research uses multiple regression analysis with the SPSS version 26 program as a tool for processing and analyzing research results. The results of the hypothesis test show that the Environmental Awareness variable has a significant effect on Green Product Purchasing Decisions. The knowledge variable has a significant effect on Green Product Purchasing Decisions. The product quality variable has a significant effect on green product purchasing decisions. And the variables environmental awareness, knowledge and product quality together (simultaneously) have a significant effect on green product purchasing decisions.
Co-Authors Abdullah, Muhamad Al Faruq Achmad Tarmizi Didin Hikmah Perkasa Lutfi Alhazami