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All Journal Dinasti International Journal of Economics, Finance & Accounting (DIJEFA)
Achmad Tarmizi
Universitas Dian Nusantara, Jakarta, Indonesia
Economics, Econometrics & Finance

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Environmental Awareness, Knowledge, Product Quality and Green Product Purchase Decisions Achmad Tarmizi; Muhamad Al Faruq Abdullah; Wenny Desty Febrian; Didin Hikmah Perkasa
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 5 (2024): Dinasti International Journal of Economics, Finance & Accounting (November - De
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i5.3417

Abstract

This research aims to determine the positive influence of environmental awareness, knowledge and product quality on decisions to purchase green products: Case Study of Consumers in the West Jakarta Region. Data collection in this research was carried out using a survey method by distributing 150 questionnaires using the sampling technique used. In this research, accidental sampling technique was used. The accidental sampling technique is the withdrawal of a sample size if the exact population size is not known. This research uses multiple regression analysis with the SPSS version 26 program as a tool for processing and analyzing research results. The results of the hypothesis test show that the Environmental Awareness variable has a significant effect on Green Product Purchasing Decisions. The knowledge variable has a significant effect on Green Product Purchasing Decisions. The product quality variable has a significant effect on green product purchasing decisions. And the variables environmental awareness, knowledge and product quality together (simultaneously) have a significant effect on green product purchasing decisions.
Co-Authors Abdullah, Muhamad Al Faruq Didin Hikmah Perkasa Wenny Desty Febrian