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All Journal MANAJEMEN DEWANTARA Formosa Journal of Multidisciplinary Research (FJMR) IIJSE El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Pengabdian Masyarakat Indonesia (JPMI)
Hery Pudjoprastyono
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Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences Other

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Journal : IIJSE

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The Influence of Product Quality and Price Perception on the Purchase Decision of Wardah Pressed Powder in Surabaya Ruth Agita Purba; Hery Pudjoprastyono
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7340

Abstract

As public attention to appearance increases, especially among women, the use of cosmetics has become an important part of daily grooming. The rapid development of cosmetic trends has led to the emergence of various brands, both local and international, resulting in increasingly intense market competition. This study aims to analyze the impact of Product Quality and Price Perception on the Purchase Decision of Wardah pressed powder in Surabaya. This research uses a quantitative approach with purposive sampling method and involves 96 respondents residing in Surabaya. The data were collected through a questionnaire distributed via Google Form and analyzed using SmartPLS 3. The results of the analysis using the Partial Least Square (PLS) method indicate that Product Quality and Price Perception have a positive and significant effect on Purchase Decisions.
The The Influence of Store Atmosphere and Service Quality on Repurchase Decisions at Fore Coffee in Surabaya Elma Dina Asofa; Hery Pudjoprastyono; Nurkholish Majid
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.8267

Abstract

The coffee industry in Surabaya is facing fierce competition as people's enthusiasm for the habit of enjoying coffee increases. This study aims to investigate the influence of Store Atmosphere and Service Quality on consumer choices to make repeat purchases at Fore Coffee located in Surabaya. The independent variables consist of Store Atmosphere (X1) and Service Quality (X2), while the dependent variable is the repurchase decision (Y). This study used a quantitative approach, collecting data through questionnaires. Analysis was conducted using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). A total of 130 respondents who had purchased Fore Coffee products at least once in Surabaya participated in the study. The study revealed that store atmosphere and service quality had a positive and significant influence on repeat purchase decisions. This finding suggests that improving the store environment and service experience increases the likelihood of repeat purchases.
Co-Authors Delia Noor Rizkita Kisworo Elma Dina Asofa Mohammad Nur Rachman Arif Mutadid Billah Nurkholish Majid Panji Tetuko Haryadhi Ruth Agita Purba