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All Journal Equator Journal of Management and Entrepreneurship YUME : Journal of Management eCo-Buss JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) eCo-Fin Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Heriyadi Heriyadi
Universitas Tanjungpura
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Industrial & Manufacturing Engineering Social Sciences

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 1 
Does Festival Quality Effect Psychological Well-being Through Festival Value and Festival Satisfaction? Fadhilah Jihan Faezha; Titik Rosnani; Ramadania Ramadania; Heriyadi Heriyadi; Wenny Pebrianti
eCo-Buss Vol. 7 No. 2 (2024): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v7i2.1785

Abstract

  This study investigates the impact of festival quality on the psychological well-being of attendees at The Eras Tour in Indonesia, emphasizing the mediating roles of festival value and satisfaction. The background highlights the increasing significance of large-scale music events, which necessitate high-quality experiences to enhance attendee satisfaction and well-being. The research aims to explore how festival quality influences psychological well-being through perceived value and satisfaction. A questionnaire was administered to 190 Indonesian respondents who attended the concert, using a 5-point Likert scale for measurement. The analysis employed Partial Least Squares Structural Equation Modelling (PLS-SEM) to evaluate the relationships among variables. Results indicate that festival quality positively affects both festival value and psychological well-being, confirming that higher quality leads to greater perceived value and emotional responses. While festival satisfaction did not significantly mediate this relationship, festival value emerged as a crucial mediator. These findings suggest that enhancing festival quality can improve attendees' psychological well-being, offering practical implications for event organizers to focus on aspects such as venue selection and service quality to foster a more satisfying experience. Future research should explore the long-term effects of these variables and develop validated measurement scales for better empirical comparisons.
PENGARUH DAYA TARIK TAWARAN PESAING DAN KEMUDAHAN PELAYANAN KREDIT TERHADAP KEINGINAN MEMINJAM DENGAN KEPUASAN ANGGOTA SEBAGAI VARIABEL MEDIASI (STUDI PADA ANGGOTA CU MUARA KASIH) Erowin Erowin; Heriyadi Heriyadi; Juniwati Juniwati
Equator Journal of Management and Entrepreneurship (EJME) Vol 11, No 04 (2023): Equator Journal of Management and Entrepreneurship
Publisher : Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/ejme.v11i04.62290

Abstract

Tren pemulihan ekonomi Indonesia terus berlanjut dan semakin menguat, untuk mendorong munculnya usaha-usaha baru diperlukan akses modal bagi pelaku usaha, baik dari perbankan maupun lembaga keuangan non bank, seperti CU Muara Kasih. Tujuan dari penelitian ini adalah untuk menguji pengaruh daya tarik tawaran pesaing dan kemudahan pelayanan kredit terhadap keinginan meminjam dengan kepuasan anggota sebagai variabel mediasi. Populasi dalam penelitian ini adalah seluruh anggota CU Muara Kasih per 30 Juni 2022. Dalam penelitian ini digunakan teknik purposive sampling dalam proses pengambilan sampel dan ukuran sampel ditentukan dengan menggunakan rumus Slovin yaitu sebanyak 150 responden. Teknik pengumpulan data melalui kuesioner dan wawancara. Analisis data yang digunakan adalah metode Structural Equation Model (SEM) dengan metode Partial Least Square (PLS). Hasil penelitian ini menunjukkan bahwa: (1) daya tarik tawaran pesaing berpengaruh negatif dan signifikan terhadap keinginan meminjam dengan nilai -0,117 dan P-Value 0,032. (2) daya tarik tawaran pesaing berpengaruh negatif dan tidak signifikan terhadap kepuasan anggota dengan nilai -0,017 dan P-Value 0,717. (3) kemudahan pelayanan kredit berpengaruh positif dan tidak signifikan terhadap keinginan meminjam dengan nilai 0,134 dan P-Value 0,101. (4) kemudahan pelayanan kredit berpengaruh positif dan signifikan terhadap kepuasan anggota dengan nilai 0,660 dan P-Value 0,000. (5) kepuasan anggota berpengaruh positif dan signifikan terhadap keinginan meminjam dengan nilai 0,615 P-Value 0,000. (6) kepuasan anggota tidak memediasi pengaruh daya tarik tawaran pesaing terhadap keinginan meminjam dengan nilai -0,011 dengan P-Value, 0,717, dan (7) kepuasan anggota memediasi pengaruh kemudahan pelayanan kredit terhadap keinginan meminjam dengan nilai 0,406 dengan P-Value, 0,000
Pengaruh Social Media Marketing dan Lifestyle Terhadap Purchase Decision Dengan Brand Awareness Sebagai Mediasi Pada Tomoro Coffee Maria Olivia Pricilla; Ramadania Ramadania; Juniwati Juniwati; Heriyadi Heriyadi; Wenny Pebrianti
eCo-Buss Vol. 8 No. 1 (2025): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v8i1.2622

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Social Media Marketing dan Lifestyle terhadap keputusan pembelian (Purchase Decision) dengan Brand Awareness sebagai variabel mediasi pada konsumen Tomoro Coffee di Kota Pontianak. Pendekatan kuantitatif digunakan dengan metode survei, menggunakan kuesioner skala Likert kepada 100 responden yang dipilih melalui teknik purposive sampling. Pengolahan data dilakukan menggunakan Partial Least Squares-Structural Equation Modeling (PLS-SEM) dengan bantuan perangkat lunak SmartPLS 4. Hasil penelitian menunjukkan bahwa Social Media Marketing berpengaruh signifikan terhadap Brand Awareness (B = 0,513; p < 0,001), begitu pula dengan Lifestyle (B = 0,465; p < 0,001). Namun, baik Social Media Marketing (B = -0,017; p = 0,864) maupun Lifestyle (B = -0,031; p = 0,702) tidak berpengaruh secara langsung terhadap keputusan pembelian. Sebaliknya, Brand Awareness memiliki pengaruh yang sangat kuat terhadap keputusan pembelian (B = 0,934; p < 0,001), serta secara signifikan memediasi hubungan antara kedua variabel bebas dengan keputusan pembelian. Temuan ini menegaskan pentingnya peran Brand Awareness sebagai penghubung antara strategi pemasaran dan perilaku pembelian aktual, serta menyarankan perlunya fokus perusahaan pada peningkatan kesadaran merek melalui aktivitas digital dan pendekatan gaya hidup konsumen.
Analyzing The Effect of Social Media Influencer on Purchase Intention Through Parasocial Relationships: The Moderation Role of Influencer-Product Congruency Weni Trisnawati; Helma Malini; Wenny Pebrianti; Ramadania Ramadania; Heriyadi Heriyadi
eCo-Fin Vol. 7 No. 1 (2025): eCo-Fin
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/ef.v7i1.1795

Abstract

  The rapid expansion of social media platforms has led to continuous transformations in marketing approaches and methodologies. Among contemporary promotional techniques, influencer marketing has emerged as a pioneering strategy. This development necessitates brands and marketing professionals to carefully select appropriate social media personalities. The research examines how influencers' intimate self-disclosure and self-influencer congruence affect consumer purchasing intention, with particular attention to the intermediary function of parasocial relationships and the potential moderating effect of influencer-product congruency. The investigation employed quantitative methodologies, gathering data from 213 survey participants. Research propositions were assessed through partial least squares structural equation modelling (PLS-SEM), utilizing SmartPLS v.4.1 analytical tools. Results indicate parasocial relationships are an intermediary mechanism linking influencers' intimate self-disclosure and self-influencer congruence to purchase intention. However, the findings challenge initial expectations by demonstrating that the correlation between influencer-product congruency does not significantly modify the connection between parasocial relationships and purchase intention. These discoveries aim to contribute fresh perspectives to the understanding of social media personalities' effectiveness in influence-based marketing strategies.
Pengaruh Product Quality, Cafe Atmosphere dan Customer Experience Terhadap Customer Satisfaction Dengan Brand Image Sebagai Variabel Mediasi Pada CW Coffee Harisa Juliani; Wenny Pebrianti; Ahmad Shalahuddin; Juniwati Juniwati; Heriyadi Heriyadi
eCo-Fin Vol. 7 No. 2 (2025): eCo-Fin
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/ef.v7i2.2601

Abstract

Konsumsi kopi di Indonesia menunjukkan tren positif dalam sembilan tahun terakhir, yang berdampak pada perkembangan industri kopi di negara ini. Salah satu kedai kopi yang menonjol adalah CW Coffee. Dimulai di Kota Pontianak, CW Coffee adalah merek lokal yang kini berkembang di beberapa wilayah di Indonesia. Mengingat persaingan yang semakin ketat, penelitian kuantitatif ini bertujuan untuk mengetahui pengaruh product quality, cafe atmosphere dan customer experience terhadap customer satisfaction dengan brand image sebagai variabel mediasi. Sebanyak 200 responden yang berdomisili di Kalimantan Barat, berusia minimal 17 tahun, dan telah mencoba CW Coffee Sungai Duri setidaknya dua kali dalam enam bulan terakhir terlibat dalam penelitian ini. Data dikumpulkan melalui metode purposive sampling dengan menggunakan kuesioner online. Analisis data dilakukan dengan menggunakan metode Structural Equation Modeling (SEM) berbasis Partial Least Squares (PLS) dengan bantuan perangkat lunak SmartPLS. Hasil penelitian ini menunjukkan bahwa product quality, cafe atmosphere, dan customer experience berpengaruh signifikan terhadap brand image dan customer stisfaction, baik secara langsung maupun tidak langsung melalui brand image sebagai mediasi. Temuan ini menegaskan pentingnya menjaga product quality, menciptakan cafe atmosphere yang nyaman, dan meningkatkan customer experience untuk memperkuat customer satisfaction.
Pengaruh Negative Customer Experience dan Alternative Attractiveness terhadap Switching Intention dengan Dissatisfaction sebagai Variabel Intervening pada Produk MS Glow Isnawati Isnawati; Heriyadi Heriyadi; Wenny Pebrianti
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 8 No. 3 (2026): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v8i3.11325

Abstract

The Indonesian skincare industry is characterized by intense competition, making consumers highly sensitive to negative experiences and the attractiveness of alternative brands. This study aims to analyze the effect of negative customer experience and alternative attractiveness on switching intention, with dissatisfaction as an intervening variable among MS Glow consumers in Indonesia. A quantitative approach was employed using a survey method, and the data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The sample consisted of MS Glow consumers who had used the products and experienced negative outcomes. The results indicate that negative customer experience and alternative attractiveness have a positive and significant effect on dissatisfaction. Furthermore, dissatisfaction has a positive and significant effect on switching intention. Both negative customer experience and alternative attractiveness also directly influence switching intention. Mediation analysis confirms that dissatisfaction plays a significant intervening role. These findings highlight the importance of managing customer experience and strengthening competitive advantages to reduce brand switching intentions in the local skincare industry.
Circular Economy Product: Pengaruh Perceived Quality dan Environmental Awareness terhadap Repurchase Intention melalui Customer Satisfaction (Case of Furniture) Theo Andriano; Mustaruddin Mustaruddin; Heriyadi Heriyadi; Juniwati Juniwati; Bintoro Bagus Purmono
YUME : Journal of Management Vol 9, No 1
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yume.v9i1.11335

Abstract

Peningkatan limbah plastik mendorong industri furnitur menerapkan prinsip circular economy melalui pemanfaatan material daur ulang, seperti yang dilakukan oleh Olymplast. Namun, persepsi konsumen terhadap kualitas produk daur ulang dan tingkat kesadaran lingkungan masih menjadi faktor penting dalam membentuk niat pembelian ulang. Penelitian ini bertujuan menganalisis pengaruh Perceived Quality of Recycled Products dan Environmental Awareness terhadap Repurchase Intention dengan Customer Satisfaction sebagai variabel mediasi pada konsumen furnitur plastik daur ulang Olymplast di Indonesia. Penelitian menggunakan pendekatan kuantitatif dengan metode survei terhadap 150 responden dan dianalisis menggunakan PLS-SEM melalui SmartPLS 4.0. Hasil penelitian menunjukkan bahwa Perceived Quality of Recycled Products dan Environmental Awareness berpengaruh positif dan signifikan terhadap Customer Satisfaction dan Repurchase Intention. Namun, Customer Satisfaction tidak berpengaruh signifikan secara langsung terhadap Repurchase Intention. Meskipun demikian, Customer Satisfaction terbukti berperan signifikan sebagai variabel mediasi. Temuan ini menegaskan bahwa persepsi kualitas dan kesadaran lingkungan merupakan faktor kunci dalam mendorong niat pembelian ulang produk furnitur berbasis circular economy.
The Influence of Perceived Quality and Price Fairness on Repurchase Intention through Customer Satisfaction of Yonex Badminton Racket Users Roland Franklin; Heriyadi Heriyadi; Ahmadi Ahmadi; Wenny Pebrianti; Bintoro Bagus Purmono
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 4 (2026): Agustus 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i4.6541

Abstract

This study aims to examine the effect of perceived quality and price fairness on repurchase intention with customer satisfaction as a mediating variable among Yonex badminton racket users in Indonesia. The study employed a quantitative approach with a causal research design. Data were collected through a Likert-scale questionnaire distributed to 250 respondents using purposive sampling. Data were analyzed using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method with the assistance of SmartPLS 4.0. The results indicate that perceived quality has a significant direct effect on customer satisfaction and repurchase intention. Price fairness is also found to have a significant effect on customer satisfaction and repurchase intention. In addition to these direct effects, customer satisfaction serves as a partial mediator that strengthens the influence of perceived quality and price fairness on repurchase intention. These findings suggest that consumers consider not only quality and price directly, but also evaluate them through their level of satisfaction before deciding to repurchase. Accordingly, this study emphasizes customer satisfaction as an important psychological mechanism that links consumers’ perceptions of quality and price to repurchase behavior.
Co-Authors Ahmad Shalahuddin Ahmadi Ahmadi Bintoro Bagus Purmono Erowin Erowin Fadhilah Jihan Faezha Harisa Juliani Helma Malini Isnawati Isnawati Juniwati Juniwati Maria Olivia Pricilla Mustaruddin Mustaruddin Ramadania Ramadania, Ramadania Roland Franklin Theo Andriano Titik Rosnani Weni Trisnawati Wenny Pebrianti