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All Journal Serupa : The Journal of Art Education Melayu Arts and Performance Journal Indo-Fintech Intellectuals: Journal of Economics and Business
Juwita Wirta Sri Depi
Universitas Adzkia
Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Analisis Desain Kemasan Teh Cikarau Muhamad Ilham; Defri Rahman; Hanafi Malik; Juwita Wirta Sri Depi; Ahmad Fachri; Nuraisyah NST
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 4 No. 4 (2024): Indo-Fintech Intellectuals: Journal of Economics and Business
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v4i4.1605

Abstract

The appeal of a product is undoubtedly linked to its packaging design. The packaging design serves as the primary identity that distinguishes a product from other similar products. This study aims to analyze the packaging design of Cikarau Tea, a product developed by students of the Agribusiness Study Program at Adzkia University, using theories of visual and practical appeal. This study uses a qualitative method that provides descriptive data on packaging design and its information that is in line with the theory and visual literature used. Data collection was carried out through observation and interview stages. Data analysis was carried out qualitatively consisting of data reduction, data presentation, and conclusion drawn. The result of this study is a visual analysis of Cikarau Tea packaging as an academic reference that can be useful for designers and business people who will make similar products
Sustainable Beauty Packaging: Micellar Water dengan Desain Pump Tanpa Udara Berbasis Eco-Friendly Aesthetics Juwita Wirta Sri Depi; Hanafi Malik; Ainal Husna; Hanna Aisyel Mardhiyah
Serupa The Journal of Art Education Vol 14, No 3 (2025): (In Press)
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/stjae.v14i3.135848

Abstract

Industri kecantikan menyumbang lebih dari 120 miliar unit kemasan setiap tahunnya, dengan sebagian besar bersifat sekali pakai dan sulit didaur ulang. Di Indonesia, data Kementerian Lingkungan Hidup dan Kehutanan (2022) menunjukkan bahwa 17% sampah plastik berasal dari produk konsumen, termasuk kosmetik. Penelitian ini bertujuan merancang kemasan micellar water berbasis teknologi airless pump yang tidak hanya fungsional, tetapi juga mengusung estetika ramah lingkungan (eco-friendly aesthetics). Metode yang digunakan adalah Research and Development (R&D) dengan pendekatan design thinking dalam lima tahapan: empathize, define, ideate, prototype, dan test. Pengumpulan data dilakukan melalui studi literatur, observasi visual terhadap produk serupa, survei pengguna, serta wawancara dengan Dinas Lingkungan Hidup Sumatera Barat. Hasil utama dari penelitian ini berupa prototipe kemasan micellar water dengan sistem pompa tanpa udara yang dirancang untuk memperpanjang umur simpan produk, mengurangi sisa isi, serta menyampaikan pesan keberlanjutan melalui visual desain. Pengujian awal menunjukkan bahwa mayoritas responden Gen Z dan milenial menyukai kemasan yang tidak hanya praktis, tetapi juga memiliki nilai estetika ekologis. Temuan ini diharapkan dapat mendorong adopsi desain berkelanjutan di industri kecantikan, khususnya pada sektor UMKM lokal yang ingin bertransformasi menuju praktik bisnis ramah lingkungan. Penelitian ini juga berkontribusi pada pengembangan literasi visual tentang keberlanjutan dalam konteks konsumsi sehari-hari.
A Feminist Semiotic Study on the Symbolic Meaning of Femininity in the Book Cover Design: There’s a She-Wolf Inside Every Woman Ainal Husna; Juwita Wirta Sri Depi; Amelia Isti Fahmi
Melayu Arts and Performance Journal Vol 8, No 1 (2025): Melayu Arts and Performance Journal
Publisher : Pascasarjana Institut Seni Indonesia Padang Panjang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26887/mapj.v8i1.4693

Abstract

This study explores the symbolic meaning of femininity embedded within the visual elements of the book cover "Ada Serigala Betina dalam Diri Setiap Perempuan" (There’s a She-Wolf Inside Every Woman) through a feminist semiotic lens. Utilizing Roland Barthes' theory of semiotics, the research analyzes the cover’s color palette, illustrations, typography, and layout, all of which visually represent the identity, power, and resistance of women from a cultural feminist perspective. The dominant use of pastel purple signifies not just aesthetic softness, but a deeper connection to the Suffragette movement, highlighting resistance and spiritual strength. The illustration of multiple women without facial detail, accompanied by the shadow of a howling she-wolf, reflects the rejection of conventional beauty standards and emphasizes the inner strength and diversity of women’s identities. Bold sans-serif typography reinforces the assertive message of empowerment. The study concludes that the book cover is not merely a promotional medium, but a visual discourse that deconstructs patriarchal norms and amplifies feminist ideology through symbolic and inclusive design. Ultimately, the book cover functions as a communicative artifact that embodies the collective journey and struggle of women within a patriarchal framework.
Co-Authors Ahmad Fachri Ainal Husna Amelia Isti Fahmi Defri Rahman Hanafi Malik Hanna Aisyel Mardhiyah Muhamad Ilham Nuraisyah NST