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All Journal Jurnal Pengabdian Masyarakat Indo-Fintech Intellectuals: Journal of Economics and Business
Ahmad Fachri
Universitas Adzkia
Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Analisis Desain Kemasan Teh Cikarau Muhamad Ilham; Defri Rahman; Hanafi Malik; Juwita Wirta Sri Depi; Ahmad Fachri; Nuraisyah NST
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 4 No. 4 (2024): Indo-Fintech Intellectuals: Journal of Economics and Business
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v4i4.1605

Abstract

The appeal of a product is undoubtedly linked to its packaging design. The packaging design serves as the primary identity that distinguishes a product from other similar products. This study aims to analyze the packaging design of Cikarau Tea, a product developed by students of the Agribusiness Study Program at Adzkia University, using theories of visual and practical appeal. This study uses a qualitative method that provides descriptive data on packaging design and its information that is in line with the theory and visual literature used. Data collection was carried out through observation and interview stages. Data analysis was carried out qualitatively consisting of data reduction, data presentation, and conclusion drawn. The result of this study is a visual analysis of Cikarau Tea packaging as an academic reference that can be useful for designers and business people who will make similar products
Pelatihan Business Model Canvas Bagi Gen Z: Pengembangan Bisnis untuk Agribisnis Kreatif dan Berkelanjutan Juli Adevia; Ahmad Fachri; Defri Rahman; Muhammad Farrasky Delas Putra; Sultani; Adhal Kholik; Lexa Apdeskhan
Jurnal Pengabdian Masyarakat - PIMAS Vol. 5 No. 3 (2026): Agustus
Publisher : LPPM Universitas Harapan Bangsa Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35960/pimas.v5i3.2547

Abstract

Perkembangan ekonomi kreatif dan transformasi digital menuntut mahasiswa agribisnis memiliki kompetensi kewirausahaan yang inovatif, sistematis, dan berorientasi pada keberlanjutan. Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan kapasitas mahasiswa Generasi Z Program Studi Agribisnis Universitas Adzkia dalam merancang model bisnis melalui pendekatan Business Model Canvas (BMC). Kegiatan dilaksanakan kepada 32 mahasiswa melalui tahapan sosialisasi dan pelatihan interaktif berbasis proyek (project-based learning) yang menekankan pemahaman serta penerapan sembilan elemen utama BMC. Evaluasi dilakukan menggunakan metode pre-test dan post-test untuk mengukur peningkatan pemahaman peserta. Hasil kegiatan menunjukkan peningkatan pengetahuan yang signifikan, ditandai dengan kenaikan tingkat jawaban benar dari 44% pada pre-test menjadi 95% pada post-test. Peserta berhasil menyusun empat draf model bisnis agribisnis kreatif dan berkelanjutan, yaitu Keripik Bayam Varian Rasa, Pasta Singkong, Kerupuk Sanjay, dan Teh Kulit Jagung. Sehingga pelatihan BMC terbukti efektif dalam meningkatkan kompetensi kewirausahaan mahasiswa serta memperkuat kemampuan mereka dalam merancang model bisnis yang adaptif terhadap tantangan agribisnis di era digital.
Co-Authors Adhal Kholik Defri Rahman Hanafi Malik Juli Adevia Juwita Wirta Sri Depi Lexa Apdeskhan Muhamad Ilham Muhammad Farrasky Delas Putra Nuraisyah NST Sultani