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All Journal Jurnal Ilmu Sosial dan Humaniora International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) INTERACTION: Jurnal Pendidikan Bahasa
Fara Mutia
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Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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HOW PLATFORM FEATURES DRIVE CONSUMER BEHAVIOR ON OMNICHANNEL IN INDONESIA Sinta Rukiastiandari; Dede Suleman; Lilik Yuliawati; Fara Mutia; Luthfia Rohimah; Aprillia
International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Vol. 1 No. 5 (2023): October
Publisher : ZILLZELL MEDIA PRIMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61990/ijamesc.v1i5.87

Abstract

This study investigates the relationship between platform features, customer engagement, satisfaction, purchase and repurchase intentions, and customer types in omnichannel retail. A survey of 250 participants utilized an online questionnaire, analyzed with statistical methods. Results show that platform convenience and advanced features drive satisfaction, purchase, and repurchase intentions. Impact on customer engagement varies by customer type. Ease of use indirectly affects satisfaction, purchase, and repurchase via engagement and customer type. The research underscores considering customer type when assessing ease of use and design impact on outcomes. It reveals intricate relationships, surpassing prior research by illustrating how platform features affect diverse customer engagement. Ease of use indirectly influences loyalty via engagement and customer type. This underscores a multifaceted loyalty formation. Businesses must factor engagement and customer type in platform refinement for target audience needs. Study underscores understanding platform features, engagement, and loyalty interplay for enhanced customer experiences and business success. It establishes a foundation for future research and practical omnichannel retail improvements.
Pengaruh Aplikasi Scratch terhadap Minat Belajar Matematika Siswa Kelas 7 SMPIT Islmaic City Menggunakan Metode UTAUT Zahra, Zahra; Aprillia, Aprillia; Fara Mutia; Lilik Yuliawati
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 4 No. 2 (2025): Juni 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sosmaniora.v4i2.5305

Abstract

Mathematics is a basic science that humans always use to help solve all life problems, because to solve problems that require computation such as calculating finances, calculating time differences, most people think that learning mathematics seems difficult, complicated, and boring so mathematics lessons are included in the category of lessons that are less popular with many students. This study aims to analyze the effect of the Scratch application on interest in learning mathematics using the Unified Theory of Acceptance and Use of Technology (UTAUT) at SMPIT Islamic City. This study examines performance expectations (Performance Expectancy), effort expectations (Effort Expectancy), and facilitating conditions (Facilitating Conditions) on Scratch on students' Interest in Learning Mathematics. The research sample consisted of 51 7th-grade students of SMPIT Islamic City. Data were collected through questionnaires and analyzed using multiple linear regression. The results showed that performance expectations (Performance Expectancy) had a positive and significant effect on Interest in Learning Mathematics (t count = 3.827, p <0.05). Furthermore, effort expectancy does not have a positive and significant influence on Mathematics Learning Interest (t count = 1.140, p > 0.05). Finally, the condition of the facilities has a positive and considerable influence on Mathematics Learning Interest (t count = 2.841, p < 0.05). Simultaneously, the three independent variables significantly influence Mathematics Learning Interest, with an F count value of 26.386 and an R square of 0.627.
Analysis of CSR Models in Improving English Recount Text Reading Skills in Karya Vocational High Schools Aprillia; Sinta Rukiastiandari; Fara Mutia; Luthfia Rohimah; Endang Sri Andayani
INTERACTION: Jurnal Pendidikan Bahasa Vol. 13 No. 1 (2026): INTERACTION: Jurnal Pendidikan Bahasa
Publisher : Program Studi Pendidikan Bahasa Inggris, Universitas Pendidikan Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36232/interactionjournal.v13i1.4892

Abstract

Reading comprehension is one of the essential skills in English language learning at the high school level at Pendidikan Karya Tangerang. Based on initial observations, it was found that reading comprehension skills, especially in recount texts, are still relatively low. This is characterized by difficulties in understanding the main ideas, detailed information, vocabulary, and the sequence of events in the text. This study aims to analyze the application of the Collaborative Strategic Reading (CSR) model in improving reading comprehension skills in English recount texts.This study used a pre-test and post-test control group design. The research sample consisted of 60 eleventh-grade students, divided into two groups: an experimental group (30 students) taught using the CSR model and a control group (30 students) taught using conventional learning methods. The results of the pre-test and post-test control showed a significant difference in reading comprehension ability between the experimental class (82,40) and the control class (72,10), indicating that the increase in scores in the experimental class was greater than in the control class. The N-Gain score for the experimental class was in the medium-high category (0,54), while the control class (0,28) was in the medium category.These findings indicate that the CSR model is effective in improving students' English recount text reading comprehension skills. This study is expected to serve as a reference for English teachers in implementing innovative and effective collaborative learning models
Co-Authors Aprillia Aprillia, Aprillia Dede Suleman Endang Sri Andayani Lilik Yuliawati Rohimah, Luthfia Sinta Rukiastiandari Zahra Zahra