Article Per Year (5 Year)
p-Index From 2021 - 2026
0.92
P-Index
This Author published in this journals
All Journal Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Ani Mekaniwati
Institut Bisnis dan Informatika Kesatuan Bogor
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Engineering Public Health Social Sciences

Published : 5 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 5 Documents
Search

 1 
Collaborative Digital Marketing for Community Service to Support Promotion and Sales of Bogor City MSME Products with IBIK and UTHM: Pemasaran Digital Kolaborasi Pengabdian kepada Masyarakat untuk Mendukung Promosi dan Penjualan Produk UMKM Kota Bogor Bersama IBIK dan UTHM Aang Munawar; Ani Mekaniwati; Budi Setiawan; Yulia Nurendah; Bambang H. Rainanto; Tarida Marlin; Anton Sukamto; Muanas; Adil Fadilah; Tri Marlina; Bambang Pamungkas; Sutarti
JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Vol. 7 No. 3 (2023): Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Publisher : DPD Jatim Perkumpulan Dosen Indonesia Semesta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Digital marketing not only makes it easier for MSMEs to display their products to consumers but also expands their customer base. The limited knowledge of business actors, generally adults to old age, causes many businesses to experience setbacks and are forced to stop their business because they cannot compete in marketing. Therefore, training and assistance related to digital marketing need to be carried out to provide solutions for business actors so they can survive. This activity is a collaborative community service program between IBI Kesatuan (IBIK) with Universiti Tun Hussein Onn Malaysia (UTHM) and Bogor City MSMEs. The result of this activity is increased insight from business people regarding the use and use of digital platforms and other knowledge related to the requirements for selling products overseas.
Optimizing the Development of Kampung Perca in Bogor City Through Improving The Governance System, Increasing Resources and Utilizing Technology: Optimalisasi Pengembangan Kampung Perca Kota Bogor Melalui Perbaikan Sistem Tata Kelola, Peningkatan Sumber Daya dan Pemanfaatan Teknologi Sutarti; Nani Cahyani; Ani Mekaniwati; Dwi Maulina; Febriana Indah Lestari; Intan Permatasari; Michael M. Ruswan; Tubagus AC. Fikri; Accasia Miranda Leva
JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Vol. 7 No. 3 (2023): Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Publisher : DPD Jatim Perkumpulan Dosen Indonesia Semesta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

MSMEs play an essential role in the expansion of the Indonesian economy, covering 99% of all business entities. Regarding employment, MSMEs contribute 60.5% to GDP and 96.9% of all national work. Even though they have demonstrated the importance of their role in the national economy, micro, small, and medium enterprises (MSMEs) continue to need help to face various challenges. Perca villages also face challenges related to three aspects, namely organizational management/governance, resources, and marketing. Therefore, the IBIK PkM Team tries to provide the following solutions: 1) conducting training and assisting in developing organizational management policies, 2) training and simulations on designing a financial reporting system based on SAK EMKM, 3) training or training related to entrepreneurship and marketing strategies, 4) sewing training to improve mothers' skills, 5) training, mentoring, and product marketing simulations using technology, design/creation of the Kampung Perca website and marketing models on social media. This service has succeeded in achieving its goals and has brought positive changes to Perca Village, namely the formation of governance guidelines in partner organizations as well as a simple financial management recording system for partner organizations, increased understanding of trustees and administrators regarding asset and capital management, increased entrepreneurial spirit, increased understanding regarding marketing strategy by utilizing digital technology and increasing the expertise of member mothers in sewing clothes, creating the eeb and other digital features (social media) to develop the marketing of partner member business products.
Utilization of Digital Technology and Entrepreneurial Interest in Efforts to Alleviate Poverty and Food Independence in the Flamboyan Women Farmers Group Bogor City: Pemanfaatan Teknologi Digital Dan Minat Kewirausahaan Dalam Upaya Pengentasan Kemiskinan Dan Kemandirian Pangan Pada Kelompok Wanita Tani Flamboyan Kota Bogor Ani Mekaniwati; Wahyu Indra Satria; Tarida Marlen; Dika M. Ridwan; Adelia Putri Belinda; Hosea Rianto
JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Vol. 8 No. 1 (2024): Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Publisher : DPD Jatim Perkumpulan Dosen Indonesia Semesta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The Women Farmers Group (KWT) is a community that focuses on carrying out activities related to agriculture where the group members consist of women. This community group is targeted to become activity partners. The focus of this service activity is on social humanities aspects, with an emphasis on the economic side and human resources of MSMEs, in order to eradicate poverty and food independence. Service activities will be carried out through 3 (three) stages, namely preparation, implementation, and post-activity monitoring and evaluation. Carrying out service activities not only provides assistance in the form of physical goods and buildings but also hydroponic training to support partners' readiness in carrying out their business. With KWT Flamboyan as a service partner, it is hoped that the women farming community will be able to run a sustainable hydroponic plant cultivation business with greater profits in the future.
Community Empowerment Through Assistance in the Management of Cultural Tourism Products (Batik): Pemberdayaan Masyarakat Melalui Pendampingan Tata Kelola Produk Wisata Budaya (Batik) Yulia Nurendah; Ani Mekaniwati; Tarida Marlin Surya Manurung
JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Vol. 8 No. 1 (2024): Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Publisher : DPD Jatim Perkumpulan Dosen Indonesia Semesta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The community service collaboration program between IBI Unity (IBIK) and Mara Technology University (UiTM) and Cibuluh Batik Village has been carried out through training activities for the Cibuluh Batik Village MSME group. In this activity, it was found that the UMKM group in Kampung Batik Cibuluh was still experiencing problems in terms of streamlining production costs through suppressing production raw material costs and the inability of business actors to use available technological resources such as social media and online shopping applications (e-commerce). This activity was carried out to help residents of Kampung Batik Cibuluh as one of the MSME groups in solving their problems, especially in terms of determining production costs and marketing products digitally. Based on a survey on the effectiveness of MSME governance and the training conducted, the results obtained were that most business actors were parents and did not have sufficient experience which was the main reason for the implementation of production cost calculations that had not been maximized. In addition, problems related to digital marketing still require further training.
Assistance in Public Financial Management and Thematic Village Exploration and Review of Management Potential Economical Value of Organic Waste: Pendampingan Pengelolaan Keuangan Publik dan Eksplorasi Desa Tematik serta Peninjauan Potensi Pengelolaan Sampah Organik Bernilai Ekonomis Suwarno; Bambang Pamungkas; Aang Munawar; Mumuh Mulyan; Ani Mekaniwati; Budi Setiawan; Tarida Marlin Surya Manurung; Sutarti; Sudradjat; Annaria Magdalena M.; Dwi Maulina; Indra Bayu Permana
JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Vol. 8 No. 1 (2024): Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Publisher : DPD Jatim Perkumpulan Dosen Indonesia Semesta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Villages are the main focus of state development, with managing village funds becoming a crucial issue. Law Number 6 of 2014 concerning Villages sets the state's goal to protect and empower villages to become firm, advanced, independent, and democratic. An Independent Village is a developed village that can lead development by paying attention to economic and ecological resilience. Good village financial management and village independence are crucial to improving the community's economy. Villages' main challenges involve managing complex data, limited resources, and changing organizational culture. The use of technology, efficient public financial management systems, training, and participation of civil society organizations are proposed as solutions to overcome these challenges. The Kesatuan Business and Informatics Institute is collaborating with the local government of Tanah Bumbu, South Kalimantan, to increase insight regarding public financial management and develop village potential. The IBIK PkM team provides solutions in the form of (1) assistance regarding accountable public financial management, and (2) socialization of the Systematic & Integrated Village (DE Siti) application. Partners were invited to conduct a field visit to The Thematic Perca Village and organic waste management (Siliwangi Waste Bank Unit).
Co-Authors Aang Munawar Accasia Miranda Leva Adelia Putri Belinda Adil Fadilah Annaria Magdalena M. Anton Sukamto Bambang H. Rainanto Bambang Pamungkas Budi Setiawan Dika M. Ridwan Dwi Maulina Febriana Indah Lestari Hosea Rianto Indra Bayu Permana Intan Permatasari Michael M. Ruswan Muanas Mumuh Mulyan Nani Cahyani Sudradjat Sutarti Suwarno Tarida Marlen Tarida Marlin Tarida Marlin Surya Manurung Tri Marlina Tubagus AC. Fikri Wahyu Indra Satria Yulia Nurendah