Article Per Year (5 Year)
p-Index From 2021 - 2026
0.751
P-Index
This Author published in this journals
All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Fokus Manajemen Jurnal Akuntansi, Manajemen dan Bisnis Digital Society
Mesra B
Universitas Pembangunan Panca Budi Medan
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
Dampak Keterlibatan Pelanggan pada Loyalitas terhadap Produk Halal: Peran Mediasi Kepuasan Mesra B; Elfitra Desy Surya; Muhammad Syahrin Asman
Society Vol 12 No 2 (2024): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v12i2.709

Abstract

Penelitian ini mengeksplorasi keterlibatan konsumen untuk meningkatkan loyalitas pelanggan terhadap produk halal. Studi ini bertujuan untuk menguji dan menganalisis pengaruh keterlibatan konsumen dalam meningkatkan loyalitas pelanggan terhadap produk halal melalui kepuasan. Penelitian ini dilakukan dengan menggunakan metode kuantitatif, yaitu data penelitian berupa angka dan analisis statistik. Populasi dalam penelitian ini adalah pelanggan yang berbelanja oleh-oleh khas Medan, sebanyak 200 pelanggan. Hasil penelitian menunjukkan bahwa variabel psikologis, perilaku, dan kognitif berpengaruh positif dan signifikan terhadap kepuasan, sementara emosi tidak memiliki pengaruh signifikan terhadap kepuasan. Keterlibatan konsumen tidak berjalan efektif dalam meningkatkan loyalitas pelanggan terhadap produk halal karena beberapa kondisi, seperti keterbatasan pengetahuan dan pengalaman serta pemahaman konsumen tentang produk halal yang mengurangi motivasi dan keinginan konsumen untuk mengonsumsi produk halal. Kontribusi dalam bidang ini adalah memberikan masukan kepada pelaku industri oleh-oleh khas Medan untuk lebih memperhatikan logo halal pada produk yang dihasilkan guna meningkatkan kepuasan dan loyalitas pelanggan.
Analysis Of Job Grading And Workload On Work Performance With Competency As A Mediating Variable Among Executive Employees At The Regional Office Ptpn Iv Regional Ii Medan Hendy Sujatmiko; Mesra B; Muhammad Isa Indrawan
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 5 No 3 (2026): Juli
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v5i3.11416

Abstract

Di era globalisasi dan persaingan bisnis yang semakin ketat, perusahaan dituntut untuk mengoptimalkan kinerja karyawan sebagai sumber daya strategis dalam mencapai tujuan organisasi. Kinerja kerja dipengaruhi oleh berbagai faktor manajemen sumber daya manusia, termasuk job grading, beban kerja, dan kompetensi. Penelitian ini bertujuan untuk menganalisis pengaruh job grading dan beban kerja terhadap kinerja kerja dengan kompetensi sebagai variabel mediasi di kalangan pegawai manajerial di Kantor Wilayah PTPN IV Regional II Medan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode sensus pada 123 karyawan manajerial. Data primer dikumpulkan melalui kuesioner dan dianalisis menggunakan metode Partial Least Square–Structural Equation Modeling (PLS-SEM) dengan bantuan SmartPLS. Hasil penelitian menunjukkan bahwa job grading memiliki pengaruh positif dan signifikan terhadap kinerja kerja namun tidak berpengaruh signifikan terhadap kompetensi. Beban kerja memiliki efek negatif dan signifikan terhadap kinerja dan kompetensi kerja. Kompetensi ditemukan memiliki pengaruh positif dan signifikan terhadap kinerja kerja. Pengujian efek mediasi menunjukkan bahwa kompetensi tidak memediasi pengaruh penilaian pekerjaan terhadap kinerja kerja, tetapi mampu memediasi efek beban kerja terhadap kinerja kerja secara signifikan. Temuan ini menunjukkan bahwa manajemen beban kerja yang seimbang dan peningkatan kompetensi karyawan manajerial merupakan faktor kunci dalam meningkatkan kinerja kerja. Penelitian ini diharapkan dapat memberikan kontribusi praktis bagi pengelolaan PTPN IV Regional II Medan dalam merumuskan kebijakan pengembangan sumber daya manusia yang lebih efektif dan berbasis bukti.
Analysis Of Competence And Work Discipline On Employee Performance With Job Satisfaction As A Mediating Variable At The Regional Office Directorate General Of Treasury North Sumatra Province Ellisa Fitriani; Sri Rahayu; Mesra B
Jurnal Fokus Manajemen Vol 6 No 2 (2026): Mei
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v6i2.11398

Abstract

Employee performance is a strategic factor in supporting the effectiveness of government tasks, especially in vertical agencies of the Ministry of Finance such as the Regional Office of the Directorate General of Treasury (Kanwil DJPb) of North Sumatra Province. This study aims to analyze the effect of competence and work discipline on employee performance with job satisfaction as a mediating variable. This study uses a quantitative approach with a survey method. The population in this study was all 70 employees of the Regional Office of the Directorate General of Treasury in North Sumatra Province, with a saturated sample technique used for sampling. Primary data were collected through questionnaires and analyzed using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method with the help of the SmartPLS application. The results showed that competence and work discipline had a positive and significant effect on employee performance. In addition, competence and work discipline also had a positive and significant effect on job satisfaction. Job satisfaction was found to have a positive and significant effect on employee performance and acted as a mediating variable in the relationship between competence and employee performance, as well as between work discipline and employee performance. The coefficient of determination showed that competence and work discipline were able to explain 53.8% of the variation in job satisfaction, while competence, work discipline, and job satisfaction were able to explain 63.4% of the variation in employee performance. The results of this study imply that improving competence, enforcing consistent work discipline, and managing job satisfaction in a sustainable manner are important factors in improving employee performance in the North Sumatra Provincial Office of the Directorate General of Taxes.
Analysis of E-Service Quality and E-Trust on E-Satisfaction of PLN Mobile App Users With Digital Marketing as a Mediating Variable (Case Study at PT. PLN UP3 Pematang Siantar) Resignedly Hatoguan Pakpahan; Nurafrina Siregar; Mesra B
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 3 (2026): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i3.11945

Abstract

This study analyzes the influence of e-service quality and e-trust on the e-satisfaction of PLN Mobile app users, with digital marketing as a mediating variable at PT. PLN UP3 Pematang Siantar. This is a quantitative study using a survey approach, involving 220 respondents and analyzed using Partial Least Squares with SmartPLS. The results indicate that e-service quality and e-trust have a positive and significant effect on e-satisfaction. Both variables also have a positive and significant effect on digital marketing, which subsequently mediates their influence on user satisfaction. The R-square value for e-satisfaction of 0.589 indicates that 58.9% of the variation in user satisfaction is explained by e-service quality, e-trust, and digital marketing. These findings confirm that user satisfaction with the PLN Mobile app is influenced by service quality, user trust, and the effectiveness of digital marketing. This study also highlights the importance of interactive and educational digital communication strategies to enhance user understanding and engagement. The research findings are expected to provide practical insights for PLN to design feature improvements, build customer loyalty, and optimize digital service transformation.
Co-Authors , Elfitra Desy Surya Ellisa Fitriani Hendy Sujatmiko Muhammad Isa Indrawan Muhammad Syahrin Asman Nurafrina Siregar Resignedly Hatoguan Pakpahan Sri Rahayu