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All Journal Urwatul Wutsqo : Jurnal Studi Kependidikan dan Keislaman
Umi Iriani
Universitas Islam Negeri Sultan Syarif Kasim Riau
Religion Education

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Islamic Business Ethics in the Digital Age: An Analysis of the Principles of Honesty and Transparency in E-Commerce Umi Iriani; Chelsi Hestivik; Farhan Attoilah; Hartono Hartono
Urwatul Wutsqo: Jurnal Studi Kependidikan dan Keislaman Vol. 15 No. 01 (2026): Sociocultural Islamic Education
Publisher : Lembaga Penelitian, Penerbitan dan Pengabdian Masyarakat (LP3M) IAI Al Urwatul Wutsqo - Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54437/urwatulwutsqo.v15i01.2586

Abstract

This study aims to analyse the application of Islamic business ethics principles, particularly honesty and transparency, in e-commerce practices in the digital era. The research method employs a Systematic Literature Review (SLR) using the PRISMA 2020 protocol to systematically identify and analyse relevant scholarly literature published between 2018 and 2025. The selection process yielded 28 articles, which were analysed using thematic analysis to identify key patterns and concepts related to digital business ethics. The findings reveal four main themes: digital gharar, information transparency, trustworthiness in digital transactions, and digital manipulation. The results indicate that honesty and transparent product information significantly contribute to building consumer trust and customer loyalty. At the same time, practices such as fake reviews and price manipulation remain ethical challenges in the e-commerce ecosystem. In conclusion, the implementation of Islamic business ethics principles plays a strategic role in strengthening consumer trust and supporting sustainable, fair, and transparent digital business practices
The School Principal's Strategy In Improving School Branding Umi Iriani; Muhammad Syaifuddin; Mudasir Mudasir
Urwatul Wutsqo: Jurnal Studi Kependidikan dan Keislaman Vol. 15 No. 2 (2026): Sociocultural Islamic Education
Publisher : Lembaga Penelitian, Penerbitan dan Pengabdian Masyarakat (LP3M) IAI Al Urwatul Wutsqo - Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54437/urwatulwutsqo.v15i2.3359

Abstract

This study is motivated by the growing importance of school branding as a strategic approach to strengthening public trust amid increasing competition among educational institutions. Nevertheless, many public schools in semi-rural areas continue to struggle to develop a strong institutional image because branding is often perceived as seasonal promotional activities rather than a long-term strategic process. This study aims to analyze the principal's strategies for strengthening school branding at UPT SMP Negeri 3 Kampar, identify supporting and inhibiting factors, and formulate an appropriate branding model for public schools in semi-rural contexts. A qualitative case study approach was employed. Data were collected through in-depth interviews, participant observation, and document analysis involving the principal, vice principals, teachers, public relations personnel, and parents. Data were analyzed using the Miles, Huberman, and Saldaña interactive model, including data reduction, data display, and conclusion drawing, supported by triangulation and member checking to ensure credibility. The findings reveal that school branding is strengthened through teacher professionalism, religious and character-based school culture, optimization of visual identity, intensive use of digital media, and the principal's relational engagement with the local community. These integrated strategies successfully enhanced public trust, reflected in the significant increase in student enrollment during the 2025/2026 academic year. The novelty of this study lies in proposing a hybrid school branding model that integrates local social capital, adaptive leadership, school culture, and digital communication to improve the competitiveness of public schools in semi-rural areas through a sustainable and community-oriented approach.
Co-Authors Chelsi Hestivik Farhan Attoilah H. Hartono Mudasir Mudasir Muhammad Syaifuddin