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All Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies
Baharudinsyah, Mohammad Vavian
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Religion Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Evaluasi dan Rekomendasi Strategi Kebijakan Bisnis pada PT Ananda Sukses Mandiri Ikaningtyas, Maharani; Andarini, Sonja; Firdausi, Iasa Nur; Baharudinsyah, Mohammad Vavian; Aditya, Robby
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 4 No. 6 (2023): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v4i6.308

Abstract

A business policy strategy is an important element that must be carefully formulated and studied by a company so that it does not cause multiple interpretations and is in accordance with the objectives of establishing a business or company. Reviewing this statement, the authors compiled a study using descriptive qualitative research methods with PT Ananda Sukses Mandiri as the unit of analysis within a certain period of time (cross action). The goal is that the reader can understand in more detail about the business policy strategy, and PT Ananda Sukses Mandiri can get to know the business policy strategy it has and understand what impact it will have from implementing the business policy strategy so that the company can have options whether to maintain a business policy strategy that is owned or renovate and add new business policy strategies. As for the results of his research, there are several business policy strategies that should be maintained and there are also business policies that require improvement at the implementation and formulation stages. Keywords : strategy, policy, business, evaluation, pt ananda sukses mandiri.
Strategi Pemasaran dalam Meningkatkan Omzet Penjualan Kopi Baradjawa pada Kedai Kopi dengan Konsep Budaya Jawa Baharudinsyah, Mohammad Vavian; Lia Nirawati
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 6 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah (in Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i6.1289

Abstract

This research has the main objective of knowing and analyzing marketing strategies to increase sales turnover at Baradjawa Coffee, which is a coffee shop in Surabaya with the concept of Javanese culture. The research conducted was descriptive qualitative research. This research was conducted at Baradjawa Coffee. The subjects of this research are owners, employees, and consumers. The data analysis method used in this research is SWOT analysis using the IFAS and EFAS tables. The results of the research analysis using IFAS and EFAS, Baradjawa Coffee has strength factors received a total score of 3.23 while the weakness factor received a total score of 0.36. Threats receive a total score of 1.37 while opportunities receive a total score of 1.94. Overall, the total value of internal strategy factors is 3.59 while the total value of external strategy factors is 3.31. Judging from the consequences of the SWOT line, Baradjawa Coffee is in quadrant I with a value of (X;Y) (2.87; 0.57), namely by using aggressive planning. Making plans that require strengths to become opportunities is an aggressive strategy.
Evaluasi dan Rekomendasi Strategi Kebijakan Bisnis pada PT Ananda Sukses Mandiri Ikaningtyas, Maharani; Andarini, Sonja; Firdausi, Iasa Nur; Baharudinsyah, Mohammad Vavian; Aditya, Robby
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 4 No. 6 (2023): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v4i6.308

Abstract

A business policy strategy is an important element that must be carefully formulated and studied by a company so that it does not cause multiple interpretations and is in accordance with the objectives of establishing a business or company. Reviewing this statement, the authors compiled a study using descriptive qualitative research methods with PT Ananda Sukses Mandiri as the unit of analysis within a certain period of time (cross action). The goal is that the reader can understand in more detail about the business policy strategy, and PT Ananda Sukses Mandiri can get to know the business policy strategy it has and understand what impact it will have from implementing the business policy strategy so that the company can have options whether to maintain a business policy strategy that is owned or renovate and add new business policy strategies. As for the results of his research, there are several business policy strategies that should be maintained and there are also business policies that require improvement at the implementation and formulation stages. Keywords : strategy, policy, business, evaluation, pt ananda sukses mandiri.
Co-Authors Aditya, Robby Andarini, Sonja Firdausi, Iasa Nur Ikaningtyas, Maharani Lia Nirawati