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All Journal Depik Jurnal Ilmu-Ilmu Perairan, Pesisir, dan Perikanan Jurnal Bersama Ilmu Ekonomi
Qurratu Aini
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Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering

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Strategi Peningkatan Daya Saing Agribisnis Madu Kelulut melalui Inovasi Pemasaran dan Hilirisasi Produk I Putu Gede Didik Widiarta; Riki Andika; Qurratu Aini; Ananda Putra Agung; Cori Qamara
Jurnal Bersama Ilmu Ekonomi (EKONOM) Vol. 1 No. 4 (2025): November 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/ekonom.v1i4.329

Abstract

Stingless bee honey agribusiness supports sustainable rural development and food security. Small-scale producers in Indonesia face challenges such as limited production capacity, weak branding, and low technological adoption. These barriers reduce their competitiveness in a rapidly expanding natural and functional food product market. This study aims to formulate strategies to enhance the competitiveness of stingless bee honey agribusiness through marketing innovation and product downstreaming in Lempake Village, Samarinda, East Kalimantan. Using a descriptive qualitative approach supported by SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis, this research identifies key internal and external factors influencing business performance. The results show that the kelulut honey agribusiness is positioned in the progressive strategic quadrant (Quadrant I), with strong internal resources and favourable market opportunities. The main strengths lie in high product quality, sustainable local resources, and active farmer institutions, while weaknesses include limited technological capacity and low digital marketing literacy. Opportunities arise from the increasing demand for natural products and government support for downstreaming, whereas threats stem from market competition and fluctuating supply conditions. Strategic recommendations include strengthening digital branding, enhancing post-harvest and processing technology, fostering institutional collaboration, and promoting product diversification to increase added value. These strategies are expected to reinforce local competitiveness, promote sustainable agribusiness growth, and contribute to Indonesia’s long-term food security.
Diversity of macroalgae in the intertidal zone of Iboih Beach, Sabang, Indonesia Suwarniati Suwarniati; Maria Ulfa; Meutia Zahara; Nurul Fajriana; Muslim Amiren; Qurratu Aini
Depik Vol 14, No 2 (2025): JUNE 2025
Publisher : Faculty of Marine and Fisheries, Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.13170/depik.14.2.45719

Abstract

The intertidal zone of Iboih Beach in Sukakarya District, Sabang, has significant macroalgae diversity with different substrate variations. This study examined the diversity, distribution, and ecological significance of macroalgae using the quadrat method with purposive sampling technique on three plots measuring 2 2 m (coral, sand, and rock substrates), each replicated three times. Measurements of environmental parameters including temperature (using a thermometer), salinity (refractometer), and depth (Secchi disk) were carried out prior to sampling to ensure that environmental conditions were recorded. The results showed Galaxaura rugosa as the dominant species (INP 63.22), followed by Halimeda opuntia (38.42) and Chaetomorpha crassa (35.27), which showed a preference for hard substrates rich in nutrients. In contrast, Caulerpa sp. had the lowest INP (9.33), indicating specific habitat adaptation. The Shannon-Wiener diversity index (H=1.57) was in the moderate category, with an average INP of 28.575 reflecting a diverse community occupying different ecological niches. The coral substrate supported the highest abundance due to its stability and nutrient availability. This finding confirms the crucial role of substrate characteristics in the structure of intertidal macroalgal communities.Keywords:DiversityMacroalgaeIntertidal zoneSubstrateIboih Beach
Co-Authors Ananda Putra Agung Cori Qamara I Putu Gede Didik Widiarta Maria Ulfa Meutia Zahara Muslim Amiren Nurul Fajriana Riki Andika Suwarniati Suwarniati, Suwarniati