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All Journal Jurnal Akuntansi dan Pajak International Journal of Artificial Intelligence Research Jurnal Noken: Ilmu-Ilmu Sosial Abdimas Dewantara Jurnal Ekonomi Efektif Abdimas: Papua Journal Of Community Service Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Jurnal Pengabdian Masyarakat (ABDIRA) juremi: jurnal riset ekonomi Jurnal Tadbir Peradaban Jurnal Pengabdian Teratai Jurnal Dehasen Untuk Negeri Jurnal Pengabdian Mandiri Lensa Ilmiah: Jurnal Manajemen dan Sumberdaya Transformasi: Journal of Economics and Business Management Kalianda Halok Gagas Jurnal PERKUSI: Pemasaran, Keuangan dan Sumber Daya Manusia Mount Hope Global Economic Journal Journal of Management and Innovation Entrepreneurship (JMIE) Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Inovasi Bisnis Manajemen dan Akuntansi JUAN: Jurnal Pengabdian Nusantara JUTRIANCE
Wijiastuti, Retno Dewi
Fakultas Ekonomi, Universitas Muhammadiyah Sorong, Indonesia
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Other

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THE EFFECT OF MOTIVATION AND COMPETENCE ON THE PERFORMANCE OF LECTURERS AT MUHAMMADIYAH SORONG UNIVERSITY Ali, Muhammad; Rawi, Rais Dera Pua; Wijiastuti, Retno Dewi; Rimar, Dina Zahra
International Journal of Artificial Intelligence Research Vol 6, No 1.1 (2022)
Publisher : STMIK Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.1.708

Abstract

This study aims to analyze (1) the effect of work motivation on lecturers performance of  Muhammadiyah University of Sorong. (2) the influence of competence on the performance of lecturers Muhammadiyah University of Sorong. (3) The effect of work motivation and competence on the lectures performance at Muhammadiyah University of Sorong. This research uses descriptive and correlation methods with quantitative approach. The population of this study were 135 lecturers with sample of 101 lecturers. Results  this study (1) work motivation has  positive and significant effect on performance of lecturers Muhammadiyah University of Sorong. (2) Competence has positive and significant effect on the performance of lecturers Muhammadiyah University of Sorong. (3) work motivation and competence have positive and significant an effect simultaneously on the performance of lecturers University of Muhammadiyah Sorong.
PENGARUH EVENT SPONSORSHIP DAN CONTENT MARKETING TERHADAP BRAND AWARENESS PADA PT GUDANG GARAM SORONG Retno Dewi Wijiastuti; Candika Ramadhona
Juremi: Jurnal Riset Ekonomi Vol. 4 No. 4: Januari 2025 (In Press)
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/juremi.v4i4.9558

Abstract

Tujuan penelitian ini untuk mengetahui apakah event sponsorship dan content marketing berpengaruh terhadap brand awareness. Variabel independen pada penelitian ini adalah event sponsorship (X1) dan content marketing (X2) dan variabel dependen pada penelitian ini adalah brand awareness (Y). penelitian ini menggunakan pendekatan kuantitatif dengan metode deskriptif. Teknik pengambilan sampel yang digunakan adalah Teknik snowball sampling. Responden dalam penelitian ini merupakan konsumen yang sudah pernah mengunjungi event live music yang diadakan oleh surya sebanyak 70 orang yang dipilih dengan menggunakan Teknik multivariat dengan rumus Hair at.el yaitu jumlah indicator di kalikan 5. Hasil analisis yang dilakukan menunjukan bahwa variabel independen dari variabel event sponsorship dan content marketing berpengaruh positif dan signifikan terhadap variabel dependen niat brand awareness.
Pengaruh Social Media Marketing Instagram, Brand Awareness Terhadap Keputusan Pembelian: (Studi Konsumen Nhunu Shop Sorong) Sofia, Susetyowati; Wally, Sarmila; Wijiastuti, Retno Dewi; Rahayu, Agilistya
Jurnal Inovasi Bisnis Manajemen dan Akuntansi Vol. 3 No. 1 (2025): JIBMA : Jurnal Inovasi Bisnis Manajemen dan Akuntansi
Publisher : PT. Karya Inovatif Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65255/jibma.v3i1.118

Abstract

The Influence of Instagram Social Media Marketing, Brand Awareness on Purchasing Decisions (Nhunu Shop Sorong Consumer Study). This study has the following formulation: 1). Does Instagram Social Media Marketing have a significant influence on purchasing decisions at Nhunu Shop in Sorong City?; 2). Does Brand Awareness have a significant influence on purchasing decisions at Nhunu Shop in Sorong City?; 3). Do Instagram Social Media Marketing and Brand Awareness simultaneously have a significant influence on purchasing decisions at Nhunu Shop in Sorong City?. This study aims to determine the influence of Instagram social media marketing (X1) and brand awareness (X2) on purchasing decisions (Y) of Nhunu Shop consumers in Sorong City. This study uses a quantitative approach with a descriptive method with a population of 749. Sampling uses a non-probability sampling method with a purposive sampling technique and sample criteria focused on consumers who shop more than once as many as 374 so that the number of samples in this study is 193 samples. The results of this research analysis indicate that the Instagram social media marketing variable (X1) has a positive and significant effect on the purchasing decision variable (Y), the brand awareness variable (X2) has a positive and significant effect on the purchasing decision variable (Y). The Instagram social media marketing and brand awareness variables simultaneously have a positive and significant effect on purchasing decisions (Y).
PELATIHAN PEMBUATAN BATA PLASTIK SEBAGAI BAGIAN DARI PENGURANGAN LIMBAH PLASTIK DAN PENINGKATAN EKONOMI PADA MAHASISWA UNIVERSITAS MUHAMMADIYAH SORONG Jamil, Ahmad; Wijiastuti, Retno Dewi; Zain, Evi Mufrihah; Arfandi, Arfandi; Nurhani, Nurhani; Prihandoko, Nugroho Dwi
JUAN: Jurnal Pengabdian Nusantara Vol. 2 No. 1 (2025): Januari 2025
Publisher : CV Sentra Nusa Connection

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63545/juan.v2.i1.96

Abstract

Pelatihan pembuatan bata plastik di Kota Sorong dilaksanakan sebagai langkah strategis untuk mengatasi permasalahan sampah plastik yang semakin meningkat serta mendukung pembangunan berkelanjutan. Program ini bertujuan untuk meningkatkan kesadaran terhadap pentingnya pengelolaan limbah plastik sekaligus memperkenalkan model sederhana dan ramah lingkungan dalam pengolahan sampah menjadi produk bernilai ekonomis. Pelatihan ini melibatkan mahasiswa sebagai agen perubahan dalam masyarakat. Metode yang digunakan adalah sosialisasi kepada mahasiswa, pelatihan pembuatan bata plastik serta evaluasi terhadap hasil pelaksanaan. Hasil dari pelatihan menunjukan bahwa terdapat peningkatan keterampilan peserta dalam memproduksi bata plastik yang berkualitas serta potensi pengurangan volume sampah di Kota Sorong karena adanya pemanfaatan atas limbah plastik yang dihasilkan. Kesimpulan, Pelatihan pembuatan bata plastik di Universitas Muhammadiyah Sorong berhasil memberikan solusi inovatif dalam pengelolaan limbah plastik sekaligus meningkatkan potensi ekonomi di Kota Sorong. Kegiatan ini tidak hanya memperkuat kesadaran lingkungan, tetapi juga membekali mahasiswa dengan keterampilan yang relevan untuk menciptakan peluang usaha.
FAKTOR-FAKTOR YANG MEMPENGARUHI KONSUMEN MUSLIM TERHADAP KEPUTUSAN PEMBELIAN Syah, Muhammad Fikrian; Wijiastuti, Retno Dewi; Iriani, Latifah Dian; Waly, Nur Aeni
Journal of Management and Innovation Entrepreneurship (JMIE) Vol. 1 No. 2 (2024): Januari
Publisher : Yayasan Nuraini Ibrahim Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59407/jmie.v1i2.469

Abstract

Penelitian ini bertujuan mengetahui apakah faktor – faktor berpengaruh terhadap keputusan pembelian produk halal pada konsmuem muslim yang membeli produk J.CO Ramayana Mall di Kota Sorong. Variabel independen pada penelitian ini adalah prdouk (X1), Harga (X2), Lokasi (X3), Promosi (X4), dan Religiusitas (X5) dan variabel dependen pada penelitian ini adalah Keputusan Pembelian (Y). penelitian ini menggunakan pendekatan kuantitatif dengan metode deskriptif. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah Non-probability dengan teknik Purposive Sampling. Responden dalam penelitian ini merupakan konsumen muslim sebanyak 110 orang yang dipilih dengan menggunakan Teknik Purposive sampling. Hasil analisis yang dilakukan menunjukan bahwa variabel produk, harga, lokasi, promosi, dan religiustas positif dan signifikan terhadap variabel dependen keputusan pembelian produk halal.
PENGARUH CITRA PERUSAHAAN DAN KEUNGGULAN PRODUK TERHADAP KEPUASAN NASABAH PADA PRODUK TABUNGAN EMAS: Studi PT Pegadaian UPC HBM Kota Sorong Hariyanto, Galuh Hesty Putriana; Wijiastuti, Retno Dewi; Rahayu, Agilistya; Sofia, Susetyowati
Jurnal Valuasi: Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Vol. 5 No. 1 (2025): Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/vls.v5i1.341

Abstract

This research aims to determine the effect of company image (X1) and product superiority (X2) on customer satisfaction (Y) on gold savings products (PT Pegadaian UPC HBM Study, Sorong City. This research uses a quantitative approach with descriptive methods with a population of 455. Takeaways The sample used non-probability sampling with a purposive sampling technique and sample criteria focused on customers who saved gold savings at PT Pegadaian UPC HBM Sorong City in 2022-2023 so that the number of samples in this study was 215. The results of this research analysis show that the company image ( X1) has a positive and significant effect on customer satisfaction (Y) with a significant value of 0.000 < 0.05 (X1) and product excellence (X2) simultaneously have a positive and significant effect on customer satisfaction (Y) with a significant value of 0.000 < 0.05.
Pendampingan Pelaporan SPT Tahunan Dengan Menggunakan Aplikasi E-Filling Melalui Program Relawan Pajak Waly, Nur Aeni; Bintari, Wisang Candra; Wangsi, Mitta Muthia; Lestari, Bekti Wiji; Wijiastuti, Retno Dewi; Andjar, Febri Jein; Jamil, Ahmad; Prihandoko, Nugroho Dwi; Sari, Rosita Firda
Jurnal Dehasen Untuk Negeri Vol 4 No 2 (2025): Juli
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdun.v4i2.8794

Abstract

The problem of plastic waste in urban areas such as Jakarta continues to increase along with Taxation is a vital primary source of state revenue essential for national development. To support the improvement of taxpayer compliance, the Indonesian government has implemented a self-assessment system and utilized e-Filing technology for the Annual Tax Return reporting. However, the level of public literacy and understanding of taxation and the use of e-Filing remains low. This article discusses the implementation of the 2024 Tax Volunteer Program involving students from Muhammadiyah University of Sorong as assistants in the Annual Tax Return reporting at KPP Pratama Sorong. The methods employed include intensive preparation, training, and direct assistance to taxpayers. The results indicate that the assistance provided by tax volunteers effectively enhances taxpayers’ understanding and compliance, as well as facilitates the SPT reporting process through e-Filing. Challenges such as limited infrastructure and tax literacy are still encountered; however, overall, this program contributes positively to fostering a culture of tax reporting within the community.
Good Financial Bookkeeping Training for Village Women Farmers Group “KWT” in Indonesia: Pengabdian Rabiyatul Jasiyah; Siti Aisyah; Rieneke Ryke Kalalo; Andi Asrijal; Retno Dewi Wijiastuti
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 3 No. 4 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 3 Nomor 4 (April 2025
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v3i4.1531

Abstract

This training was conducted by the author on a number of Women Farmers Groups, namely the Mawar Kolaka Women Farmers Group. This training was conducted by the author for ten days with a number of materials that the author believes can make each Women Farmers Group able to record the finances of the Women Farmers Group well. The author believes that the five materials that the author trained the administrators of the Women Farmers Group who are the objects in this article can make the financial system, both bookkeeping of income, expenses, and so on, better. The author also realizes that understanding the material that the author conveys is not as easy as turning the palm of the hand. However, the author has tried as much as possible to convey the material simply and understandably. The author hopes that the improvement in the financial bookkeeping of each Women Farmers Group that is the object of this article can be better in the future
Strategi Digital Marketing bagi Pelaku UMKM di Kota Sorong Wardani, Elsya Aulia; Jamil, Ahmad; Wijiastuti, Retno Dewi; Zain, Evi Mufrihah; Andjar, Febry Jein; Arfandi, Arfandi; Prihandoko, Nurgroho Dwi
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 5, No 4 (2025): Abdira, Oktober
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v5i4.1176

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role as a key pillar in strengthening the national economy, including in Sorong City, Southwest Papua Province. However, most MSME actors in this region still face limitations in utilizing digital technology as a marketing tool. In fact, advances in information technology and the high rate of internet penetration in Indonesia offer great opportunities for MSMEs to expand their market networks and enhance business competitiveness. This community service activity aims to improve the knowledge, skills, and awareness of MSME actors regarding the importance of digital-based marketing through a digital marketing socialization program. The implementation methods include material presentation, interactive discussions, and practical simulations using digital platforms. The results show a significant improvement in participants’ understanding of basic digital marketing concepts, their ability to create business accounts, independently upload products, and design simple promotional content using digital applications. In addition, participants demonstrated high enthusiasm throughout the activity and took the initiative to form a digital marketing learning community as a follow-up for continuous mentoring.
Citra Perusahaan, Customer Experience Dan Fasilitas: Pengaruhnya Terhadap Kepuasan Pelanggan PT. Pelni Cabang Sorong Barahama, Theresia; Wijiastuti, Retno Dewi; Rawi, Rais Dera Pua; Lewenussa, Ramli
Lensa Ilmiah: Jurnal Manajemen dan Sumberdaya Vol. 1 No. 2 (2022): Lensa Ilmiah: Jurnal Manajemen dan Sumberdaya
Publisher : ELRISPESWIL - Lembaga Riset dan Pengembangan Sumberdaya Wilayah

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (250.485 KB) | DOI: 10.54371/jms.v1i2.196

Abstract

Adanya permasalahan yang dialami oleh pelanggan jasa transportasi laut PT. Pelni kantor cabang Sorong diantaranya yaitu pelayanan tiket yang lambat membuat antrian panjang sehingga menimbulkan rasa kurang nyaman, waktu kedatangan dan keberangkatan kapal yang seringkali tidak sesuai jadwal serta fasilitas yang kurang memadai. Permasalahan-permasalahan tersebut tentunya akan berdampak pada tingkat kepuasan pelanggan. Penelitian ini membahas tentang pengaruh citra perusahaan, customer experience dan fasilitas terhadap kepuasan pelanggan di PT. Pelni Cabang Sorong. Menggunakan metode pendekatan kuantitatif dengan membagikan kuesioner penelitian kepada 100 pelanggan di PT. Pelni Cabang Sorong. Teknik pengambilan sampel yaitu purposive sampling. Teknik analisis data menggunakan Regresi linier berganda. Hipotesis yang diajukan dalam penelitian ini adalah diduga citra perusahaan, customer experience dan fasilitas berpengaruh positif signifikan terhadap kepuasan pelanggan. Hasil pengujian menunjukkan Citra Perusahaan (X1) diperoleh nilai t-hitung (3,477) lebih besar dari t-tabel (1,984) dengan tingkat signifikan (0,008) lebih kecil dari alpha (0,05), Customer Experience (X2) diperoleh t-hitung (2,843) lebih besar dari t-tabel (1,984) dengan tingkat signifikan sebesar (0,003) lebih kecil dari alpha (0,05) dan Fasilitas (X3) dperoleh nilai t-hitung sebesar (4,925) lebih besar dari t-tabel (1,984) dengan tingkat signifikan (0,000) lebih kecil dari alpha (0,05). Hasil pengujian secara simultan diperoleh nilai F-hitung (22,476) lebih besar dari nilai F-tabel (2,70)) dengan tingkat signifikansi (0,000) lebih kecil dari αlpha (0,05), maka dapat ditarik kesimpulan bahwa Citra perusahaan, Customer experience dan Fasilitas secara simultan berpengaruh terhadap Kepuasan pelanggan. Hasil penelitian membuktikan bahwa semua hipotesis dapat diterima, Citra Perusahaan, Customer Experience dan Fasilitas berpengaruh signifikan terhadap Kepuasan Pelanggan baik secara parsial dan simultan. Penelitian ini diharapkan dapat menjadi rujukan bagi perusahaan dalam meningkatkan kepuasan pelanggan, hasil penelitian ini juga dapat menambah wawasan dan literature yang berkaitan dengan peningkatan kepuasan pelanggan dengan memperhatikan aspek citra perusahaan, customer experience dan fasilitas.
Co-Authors A. Asrijal Addiyat Nova Ahamd Jamil Ahmad Jamil Andi Uslaifatul Azizah Andjar, Febri Jein Andjar, Febry Jein Arfandi Arfandi, Arfandi Asmirayanti Asmirayanti Ayu Nilam Sari Barahama, Theresia Bekti Wiji Lestari Candika Ramadhona Digor Mufti Eka Nur Fadhilah Febriyanti Evi Ardita Sari Evi Mufrihah Zain Fadia Frisayanti Hariyanto, Galuh Hesty Putriana I Gusti Ayu Arista Nada Dewi Inayah, Nahda Indriyani Hamzah Jamil, Ahmad Jasiyah, Rabiyatul Jondeway Andi Hasan Latifah Dian Iriani, Latifah Dian Lewenussa, Ramli Lindiani, Tunik M. Zein Asrori Taufik Mas Bria, Yohanes Helfianus Melisa Melisa MUHAMMAD ALI Muhammad Ali Nahda Inayah Nidya Cantika Nova, Addiyat Nur Aeni Waly Nur Aeni Waly Nurhani Nurhani Nurul Hidayah Pala’biran, Junaeta Prihandoko, Nugroho Dwi Prihandoko, Nurgroho Dwi Rahayu, Agilistya Rawi, Rais Dera Pua Rieneke Ryke Kalalo Rimar, Dina Zahra Sari, Evi Ardita Sari, Rosita Firda Siti Aisyah Sofia, Susetyowati Syah, Muhammad Fikrian Syam, Yusrial Tunik Lindiani Wally, Sarmila Wangsi, Mitta Muthia Wardani, Elsya Aulia Wisang Candra Bintari Yohanes Helfianus Mas Bria Yusrial Syam