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All Journal Jurnal Akuntansi dan Pajak International Journal of Artificial Intelligence Research Jurnal Noken: Ilmu-Ilmu Sosial Abdimas Dewantara Jurnal Ekonomi Efektif Abdimas: Papua Journal Of Community Service Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Jurnal Pengabdian Masyarakat (ABDIRA) juremi: jurnal riset ekonomi Jurnal Tadbir Peradaban Jurnal Pengabdian Teratai Jurnal Dehasen Untuk Negeri Jurnal Pengabdian Mandiri Lensa Ilmiah: Jurnal Manajemen dan Sumberdaya Transformasi: Journal of Economics and Business Management Kalianda Halok Gagas Jurnal PERKUSI: Pemasaran, Keuangan dan Sumber Daya Manusia Mount Hope Global Economic Journal Journal of Management and Innovation Entrepreneurship (JMIE) Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Inovasi Bisnis Manajemen dan Akuntansi JUAN: Jurnal Pengabdian Nusantara JUTRIANCE
Wijiastuti, Retno Dewi
Fakultas Ekonomi, Universitas Muhammadiyah Sorong, Indonesia
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Other

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Pengaruh Keunikan Produk dan Potongan Harga terhadap Keputusan Pembelian Coffee Sofia, Susetyowati; Pala’biran, Junaeta; Wijiastuti, Retno Dewi; Jamil, Ahmad
Lensa Ilmiah: Jurnal Manajemen dan Sumberdaya Vol. 3 No. 1 (2024): Lensa Ilmiah: Jurnal Manajemen dan Sumberdaya
Publisher : ELRISPESWIL - Lembaga Riset dan Pengembangan Sumberdaya Wilayah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54371/jms.v3i1.300

Abstract

Penelitian ini memiliki dua variabel independen yaitu Keunikan Produk dan Potongan Harga sedangkan variabel dependennya yaitu Keputusan pembelian. Penelitian ini bertujuan untuk mengetahui pengaruh Keunikan Produk dan Potongan Harga terhadap Keputusan Pembelian Coffee Sienna di Cafe Teras Putih Kota Sorong. Metode yang digunakan dalam penelitian ini yaitu metode korelasi dengan pendekatan kuantitatif dan dengan menggunakan analisis data yaitu analisis regresi linear berganda. Populasi dalam penelitian ini yaitu konsumen yang pernah membeli Coffee Sienna di Cafe Teras Putih Kota Sorong. Teknik pengambilan sampel dalam penelitian ini yaitu menggunakan teknik sampling jenuh. Pengambilan data menggunakan kuisioner. Hasil penelitian dapat disimpulkan bahwa Keunikan Produk dan Potongan Harga secara parsial dan simultan berpengaruh terhadap Keputusan pembelian.
PENGARUH KEPUTUSAN KONSUMEN DALAM MEMBELI RUMAH DITINJAU DARI HARGA, LOKASI DAN PENDAPATAN Retno Dewi Wijiastuti; Yohanes Helfianus Mas Bria
Jurnal Trial Balance Vol. 1 No. 2 (2023)
Publisher : ICMA Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61754/jutriance.v1i2.74

Abstract

The high level of population density causes the need for residential houses to also increase. The aim of this research is to find out what factors influence consumers decisions in buying a house, in terms of price, location and income. This research uses primary data by distributing questionnaires to 90 people who have bought a house at KPR Putra Resident Malibela, Sorong City. This research uses multiple linear regression analysis with the SPSS version 20 application program. Meanwhile, the approach used in this research is quantitative and correlation methods. The results of the research show that price, location and income partially influence consumer decisions in buying a house. It is hoped that this research can become a basic reference or consideration for housing developers in determining the right marketing strategy or business strategy so that it can meet the needs, tastes and desires of consumers
Co-Authors A. Asrijal Addiyat Nova Ahamd Jamil Ahmad Jamil Andi Uslaifatul Azizah Andjar, Febri Jein Andjar, Febry Jein Arfandi Arfandi, Arfandi Asmirayanti Asmirayanti Ayu Nilam Sari Barahama, Theresia Bekti Wiji Lestari Candika Ramadhona Digor Mufti Eka Nur Fadhilah Febriyanti Evi Ardita Sari Evi Mufrihah Zain Fadia Frisayanti Hariyanto, Galuh Hesty Putriana I Gusti Ayu Arista Nada Dewi Inayah, Nahda Indriyani Hamzah Jamil, Ahmad Jasiyah, Rabiyatul Jondeway Andi Hasan Latifah Dian Iriani, Latifah Dian Lewenussa, Ramli Lindiani, Tunik M. Zein Asrori Taufik Mas Bria, Yohanes Helfianus Melisa Melisa Muhammad Ali MUHAMMAD ALI Nahda Inayah Nidya Cantika Nova, Addiyat Nur Aeni Waly Nur Aeni Waly Nurhani Nurhani Nurul Hidayah Pala’biran, Junaeta Prihandoko, Nugroho Dwi Prihandoko, Nurgroho Dwi Rahayu, Agilistya Rawi, Rais Dera Pua Rieneke Ryke Kalalo Rimar, Dina Zahra Sari, Evi Ardita Sari, Rosita Firda Siti Aisyah Sofia, Susetyowati Syah, Muhammad Fikrian Syam, Yusrial Tunik Lindiani Wally, Sarmila Wangsi, Mitta Muthia Wardani, Elsya Aulia Wisang Candra Bintari Yohanes Helfianus Mas Bria Yusrial Syam