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Perancangan strategi pemasaran di UMKM Bakpia Pathok Bu Susi Putri, Louisa Adella Regita; Hadisantono; Hanandoko, Theodorus B.; Dewa, Parama Kartika
Jurnal Teknik Industri dan Manajemen Rekayasa Vol 2 No 2 (2024)
Publisher : Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jtimr.v2i2.9943

Abstract

[Marketing Strategy Design for Bakpia Pathok Bu Susi SME] Bakpia Pathok Bu Susi SME is one of the bakpia pathok producers in Yogyakarta, capable of producing 3000 to 3500 pieces of bakpia per day. During the COVID-19 pandemic, there was a decline in sales that has not yet been resolved. The main problem that will be solved in this research is the decline in product sales since the COVID-19 pandemic, resulting in not meeting the sales target of 20 boxes per day. This research aims to increase daily product sales by 15% through several proposed improvements and selected effective marketing strategies. The method used in this research is combination of Marketing Mix 7P and SWOT Analysis method. Based on the analysis and solution determination, the chosen solution is to promote through instagram and use whatsapp as an online ordering platform. The implementation of the solution is carried out over a period of 30 days by creating promotional content that highlights the product’s distinctive features and uniqueness. The implementation results in a 22% increase in daily product sales.
Perancangan ulang kemasan Susu Kedelai Bu Kati dengan metode Quality Function Deployment dan Geneva Emotion Wheel Chriswandari, Verena Asri; Hadisantono; Hanandoko, Theodorus B.; Dewa, Parama Kartika
Jurnal Teknik Industri dan Manajemen Rekayasa Vol 3 No 1 (2025)
Publisher : Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jtimr.v3i1.11041

Abstract

Bu Kati soy milk, an MSME in Kudus that was established in 2015, experienced a decline in sales due to unattractive packaging, easy to leak, and product durability of only one day at room temperature. This study aims to increase consumer interest and extend the product's shelf life so that it can be consumed longer. The problem solving was carried out by combining the Quality Function Deployment (QFD) method to design a packaging design that suits consumer desires, and the Geneva Emotion Wheel (GEW) method to measure consumer emotions towards old and new packaging. From the design results, three designs with bottle sizes of 250 ml, 300 ml, and 350 ml were produced. The 3rd design with a bottle size of 250 ml was chosen because it was considered the most appropriate by consumers. The comparison between the old packaging and the newly designed packaging showed an increase of more than 25% in consumer interest, indicating that the new packaging was more in line with their desires. The new packaging also extended the product's shelf life to two days at room temperature, meeting the established success criteria. In addition, evaluation using the Geneva Emotion Wheel (GEW) method showed an increase in positive emotions and a decrease in negative emotions, indicating an increase in consumer interest in Bu Kati's soy milk products.
Perancangan strategi promosi untuk meningkatkan kunjungan workshop gerabah Valiana, Veronika Nadiya; Hadisantono; Hanandoko, Theodorus B.
Jurnal Teknik Industri dan Manajemen Rekayasa Vol 3 No 2 (2025)
Publisher : Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jtimr.v3i2.13045

Abstract

Background: UMKM X is a small-medium enterprise engaged in educational pottery tourism in the Kasongan area. The low number of workshop visits is caused by the absence of a targeted promotional strategy, as promotion has so far relied solely on word of mouth. Methods: The promotional strategy design began with a SWOT analysis to evaluate the internal and external conditions of the SME, followed by determining Segmenting, Targeting, and Positioning (STP), as well as selecting promotional methods using the Promotion Mix. Based on agreements with stakeholders, the chosen strategies included direct marketing via email and WhatsApp messages with leaflets and collaboration proposals, supported by social media marketing through the creation of a company profile video to be uploaded on Instagram. Results: The six-month implementation (January–June 2025) included the creation of workshop package catalogs, collaboration proposals for schools and travel agents, as well as a company profile video for brand awareness. This strategy successfully increased the average number of visits by 50%, from four visits/month to six visits/month. Conclusion: The designed promotional strategy proved to be effective and exceeded the established critical success factor (CSF), making it adaptable for similar SMEs.
Perbaikan kualitas produk genteng di UMKM SOKKA STR dengan Metode Seven Steps Chalista, Lidwina Alma; Hadisantono; Anggoro, Paulus Wisnu
Jurnal Teknik Industri dan Manajemen Rekayasa Vol 3 No 2 (2025)
Publisher : Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jtimr.v3i2.13046

Abstract

[Improving Clay Roof Tile Product Quality at SOKKA STR MSME Using the Seven Steps Method] SOKKA STR is a clay roof tile manufacturer located in Godean, Sleman, Yogyakarta, which still uses traditional production methods. This has led to a high defect rate, especially during periods of increased demand. This study aims to identify the causes of defects and propose solutions to reduce the defect rate to below 1%. The method used is the seven steps approach supported by the seven tools due to its simplicity, structured process, and low investment requirement. An analysis of production data from 2022–2024 shows a defect rate of 3%–5%, including cracks, breaks, chips, and burnt coloration. The main causes are human factors, methods, materials, and environmental conditions. Proposed solutions include setting production targets, routine supervision, technical training, inspection of the firing process, use of clay filtering tools, proper selection and drying of firewood, standardization of procedures, provision of temperature measuring devices, and organized firewood arrangement. These measures are expected to sustainably improve the quality of tile production.
Penerapan Reliability Centered Maintenance dalam meningkatkan kinerja mesin sewing Handra, Valencia Febrianti; Hadisantono; Hanandoko, Theodorus B.
Jurnal Teknik Industri dan Manajemen Rekayasa Vol 3 No 2 (2025)
Publisher : Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jtimr.v3i2.13156

Abstract

[Design of a Maintenance System to Reduce the Frequency of Sewing Machine Component Failures] PT Jogja Glove Indonesia is a manufacturing company engaged in glove production. During its production process, the company faces frequent sewing machine breakdowns, which lead to increased downtime and hinder the achievement of the daily production target of 1,000 pieces. This condition reduces production line efficiency and may disrupt the company’s ability to meet customer demand. This study aims to identify the root causes of frequent sewing machine failures and to formulate systematic improvement solutions. The research method adopts the Design Thinking approach, which consists of five stages: Empathize, Define, Ideate, Prototype, and Test. Data were collected through field observations, interviews with operators and technicians, and analysis of machine downtime records. The Reliability Centered Maintenance (RCM) approach was implemented through FMEA analysis, MTTR and MTTF calculations, and the development of preventive maintenance Standard Operating Procedures (SOP). The results show a 54.1% reduction in machine failure frequency, from an average of 368 to 169 incidents per month. Additionally, pass products increased by 37.73%, while rejects decreased by 36.46%. In conclusion, the implementation of RCM-based preventive maintenance proved effective in improving sewing machine reliability, operational efficiency, and production quality.
Co-Authors Abda Abda Chalista, Lidwina Alma Chintya Devi, Ni Luh P Christo, Rafael Pandu Chriswandari, Verena Asri Dewa, Parama Kartika Emiton, Joseph Juan Evangeli, Monica Valentina George Reynaldi Koten Halim, Lenny Hanandaka, Theodorus B. Hanandoko, Theodorus B. Handra, Valencia Febrianti Hesti Probodinanti Johanes Daulat Tamba Marshanda Krisnawi Saputri Paulus Wisnu Anggoro Putri, Louisa Adella Regita Stelly Alison Kwa Valiana, Veronika Nadiya Yoseph, Jemima Davini