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All Journal Gemilang: Jurnal Manajemen dan Akuntansi Neraca Manajemen, Akuntansi, dan Ekonomi
Nisa Fadillah
Unknown Affiliation
Humanities Economics, Econometrics & Finance Environmental Science

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EVALUASI PENGALAMAN KULINER DI RESTORAN CAMBRIDGE HOTEL MEDAN: STUDI KASUS TENTANG DISKREPANSI ANTARA EKSPEKTASI DAN REALITAS Agus Rahmadsah; Nanda Aprodita Saragih; Yulan Aisah Manalu; Anis Sonia; Putri Khoirun Nisa Harahap; Nisa Fadillah; Rika Manda Sary Br Ginting
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 8 No. 12 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v8i12.6165

Abstract

Penelitian ini bertujuan untuk mengevaluasi kualitas pelayanan, rasa makanan, dan suasana restoranCambridge Hotel Medan dalam menentukan kepuasan pelanggan. Pendekatan kualitatif dengan metode studi kasus digunakan untuk menggali persepsi pelanggan terhadap restoran ini. Hasil penelitian menunjukkan bahwa meskipun pelayanan dan suasana restoran dinilai memuaskan, kualitas rasa makananyang tidak sesuai dengan harapan menjadi penyebab utama ketidakpuasan pelanggan. Temuan ini menyoroti adanya ketidaksesuaian antara citra restoran sebagai tempat fine dining dengan realitas kualitas makananyang disajikan. Implikasi dari penelitian ini menunjukkan perlunya perbaikan pada kualitas makanan agarsesuai dengan citra dan ekspektasi pelanggan, sehingga kepuasan pelanggan dapat tercapaisecara menyeluruh.
Pengaruh Kualitas Pelayanan dan Store atmosphere Terhadap Keputusan pembelian pada Toko Roti Ganda Pematangsiantar Nisa Fadillah; Dina Sarah Syahreza
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 5 No. 1 (2025): Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v5i1.2674

Abstract

This study aims to analyze the influence of service quality and store atmosphere on purchasing decisions at Toko Roti Ganda in Pematangsiantar. Using a quantitative approach, data were collected through questionnaires distributed to 140 respondents who are customers of Toko Roti Ganda. The questionnaire was designed to measure customer perceptions of service quality and store atmosphere, as well as their impact on purchasing decisions. The analysis results indicate that good service quality, which includes aspects of reliability (score 3.81), friendliness, and responsiveness, has a significant impact on customer satisfaction and purchasing decisions, with a t-value of 5.352 and a significance level of 0.000. Additionally, an attractive store atmosphere, including elements such as lighting, layout (score 3.45), and aroma, also positively influences purchasing decisions, with a t-value of 5.957 and a significance level of 0.000. This research provides valuable insights for the management of Toko Roti Ganda to enhance service quality and store atmosphere, thereby attracting more customers and increasing their satisfaction. The findings are expected to contribute to the existing literature on the influence of service quality and store atmosphere in the context of the culinary business.
Co-Authors Agus Rahmadsah Anis Sonia Nanda Aprodita Saragih Putri Khoirun Nisa Harahap Rika Manda Sary Br Ginting Syahreza, Dina Sarah Yulan Aisah Manalu