Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Neraca Manajemen, Akuntansi, dan Ekonomi FINANCE : International Journal Of Management Finance
Fransiska Eka Maharani
Unknown Affiliation
Economics, Econometrics & Finance Environmental Science

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
STRATEGI PENGAMBILAN KEPUTUSAN PADA PERUSAHAAN Dwi Nurwahyuni; Fransiska Eka Maharani; Rusdi Hidayat; Indah Respati Kusumasari
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 9 No. 12 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v9i12.6799

Abstract

Artikel ini membahas tentang strategi pengambilan keputusan pada perusahaan dengan menggunakan pendekatan studi literatur dengan metode penelitian kualitatif dan analisis deskriptif. Dalam konteks bisnis yang semakin kompleks dan dinamis, pengambilan keputusan yang tepat menjadi kunci keberhasilan perusahaan. Melalui kajian terhadap berbagai literatur yang relevan, artikel ini mengidentifikasi berbagai pendekatan dan teknik pengambilan keputusan yang telah diterapkan dalam praktik bisnis. Umumnya para pengambil keputusan akan menggunakan analisis SWOT untuk menyelesaikan sebuah masalah. Selain itu, artikel ini juga mengeksplorasi faktor-faktor yang mempengaruhi proses pengambilan keputusan, seperti mengendalikan emosi, menyaring informasi, berbuat bijaksana, menanamkan kepercayaan, berpikir rasional dan jiga melakukan pendekatan holistik. Hasil dari studi literatur ini menunjukkan bahwa pengambilan keputusan yang efektif tidak hanya bergantung pada metode yang digunakan, tetapi juga pada keterlibatan tim dan komunikasi yang baik dalam organisasi. Dengan demikian, artikel ini memberikan wawasan berharga bagi manajer dan pemimpin perusahaan dalam merumuskan strategi pengambilan keputusan yang lebih baik untuk mencapai tujuan bisnis yang diinginkan.
The Effectiveness of Franchise Strategy in Marketing Mixue Products Nurwahyuni, Dwi; Fransiska Eka Maharani; Salza Ayu Ramadhana; Rusdi Hidayat; Indah Respati Kusumasari
Finance : International Journal of Management Finance Vol. 2 No. 2 (2024): December
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/finance.v2i2.60

Abstract

The marketing strategy used by each company is different, this depends on the policy taken by the owner or leader of the company. This article will discuss the franchise strategy used by Mixue in marketing their products so that it can become one of the well-known ice cream and tea companies in Indonesia. Using a literature review, we assessed whether the franchise strategy implemented by Mixue was effective in marketing their products. SWOT analysis is also applied so that the results of the analysis are really concrete so that the franchise strategy can be implemented by local Indonesian entrepreneurs. Mixue has not only succeeded in attracting franchisees to participate in their business development, but they also provide training, operational guidelines and appropriate strategies so that each outlet built succeeds in bringing profits to the brand. In addition, Mixue also continues to innovate with their products so that the products sold remain relevant in the market and in accordance with consumer demand. Not only maintaining quality and continuing to develop innovation, Mixue also conducts slick marketing through social media. Their collaborations with influencers are mostly successful in bringing new consumers to try the products offered. In addition, this article also discusses the weaknesses of the franchise strategy carried out by Mixue so that it can be considered by other entrepreneurs who want to adopt the same system. In conclusion, the franchise strategy carried out by Mixue has succeeded in keeping this company alive in the market. They also succeeded in proving that this business is not only profitable for franchisors but also franchisees, so that more and more business partners are involved in the development of Mixue products in the future.
Co-Authors Dwi Nurwahyuni Indah Respati Kusumasari Nurwahyuni, Dwi Rusdi Hidayat Salza Ayu Ramadhana