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All Journal Triwikrama: Jurnal Ilmu Sosial FINANCE : International Journal Of Management Finance
Salza Ayu Ramadhana
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Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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The Effectiveness of Franchise Strategy in Marketing Mixue Products Nurwahyuni, Dwi; Fransiska Eka Maharani; Salza Ayu Ramadhana; Rusdi Hidayat; Indah Respati Kusumasari
Finance : International Journal of Management Finance Vol. 2 No. 2 (2024): December
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/finance.v2i2.60

Abstract

The marketing strategy used by each company is different, this depends on the policy taken by the owner or leader of the company. This article will discuss the franchise strategy used by Mixue in marketing their products so that it can become one of the well-known ice cream and tea companies in Indonesia. Using a literature review, we assessed whether the franchise strategy implemented by Mixue was effective in marketing their products. SWOT analysis is also applied so that the results of the analysis are really concrete so that the franchise strategy can be implemented by local Indonesian entrepreneurs. Mixue has not only succeeded in attracting franchisees to participate in their business development, but they also provide training, operational guidelines and appropriate strategies so that each outlet built succeeds in bringing profits to the brand. In addition, Mixue also continues to innovate with their products so that the products sold remain relevant in the market and in accordance with consumer demand. Not only maintaining quality and continuing to develop innovation, Mixue also conducts slick marketing through social media. Their collaborations with influencers are mostly successful in bringing new consumers to try the products offered. In addition, this article also discusses the weaknesses of the franchise strategy carried out by Mixue so that it can be considered by other entrepreneurs who want to adopt the same system. In conclusion, the franchise strategy carried out by Mixue has succeeded in keeping this company alive in the market. They also succeeded in proving that this business is not only profitable for franchisors but also franchisees, so that more and more business partners are involved in the development of Mixue products in the future.
PENGAMBILAN KEPUTUSAN BERBASIS DATA DI ERA DIGITAL Salza Ayu Ramadhana; Carisa Amalia Sukmana; Rusdi Hidayat N; Indah Respati Kusumasari
Triwikrama: Jurnal Ilmu Sosial Vol. 5 No. 4 (2024): Triwikrama: Jurnal Ilmu Sosial
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.6578/triwikrama.v5i4.6687

Abstract

Penelitian ini bertujuan untuk memahami pengambilan keputusan berbasis data dalam konteks era digital. Metode yang digunakan adalah kualitatif deskriptif, yang berfokus pada interaksi dengan individu untuk memahami perspektif mereka mengenai proses pengambilan keputusan. Pengambilan keputusan, menurut berbagai ahli, adalah proses pemilihan alternatif terbaik berdasarkan pertimbangan matang terhadap sejumlah opsi. Dalam penelitian ini, penulis membahas berbagai model pengambilan keputusan, seperti model kuantitatif dan kualitatif, serta teknik pengambilan keputusan seperti partisipatif, analisis biaya-manfaat (CBA), dan teknik lainnya. Penerapan big data dalam pengambilan keputusan juga dianalisis, dengan penekanan pada bagaimana data besar digunakan untuk meningkatkan kualitas dan efektivitas keputusan. Selain itu, aspek etika dalam pengambilan keputusan menjadi sorotan penting, karena keputusan yang dibuat tidak hanya berdampak pada organisasi, tetapi juga pada kesejahteraan masyarakat dan lingkungan. Penelitian ini menyimpulkan bahwa pengambilan keputusan di era digital tidak hanya memerlukan pendekatan berbasis data, tetapi juga keterampilan kepemimpinan yang baik, kemampuan komunikasi yang efektif, dan pertimbangan etis untuk mencapai hasil yang optimal dan berkelanjutan.Kata kunci: Pengambilan Keputusan, Big Data, CBA (Cost-benefit analysis), Etika
Co-Authors Carisa Amalia Sukmana Fransiska Eka Maharani Indah Respati Kusumasari Nurwahyuni, Dwi Rusdi Hidayat Rusdi Hidayat N