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All Journal JURNAL PENDIDIKAN TAMBUSAI FINANCE : International Journal Of Management Finance Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif
Nurwahyuni, Dwi
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Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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The Effectiveness of Franchise Strategy in Marketing Mixue Products Nurwahyuni, Dwi; Fransiska Eka Maharani; Salza Ayu Ramadhana; Rusdi Hidayat; Indah Respati Kusumasari
Finance : International Journal of Management Finance Vol. 2 No. 2 (2024): December
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/finance.v2i2.60

Abstract

The marketing strategy used by each company is different, this depends on the policy taken by the owner or leader of the company. This article will discuss the franchise strategy used by Mixue in marketing their products so that it can become one of the well-known ice cream and tea companies in Indonesia. Using a literature review, we assessed whether the franchise strategy implemented by Mixue was effective in marketing their products. SWOT analysis is also applied so that the results of the analysis are really concrete so that the franchise strategy can be implemented by local Indonesian entrepreneurs. Mixue has not only succeeded in attracting franchisees to participate in their business development, but they also provide training, operational guidelines and appropriate strategies so that each outlet built succeeds in bringing profits to the brand. In addition, Mixue also continues to innovate with their products so that the products sold remain relevant in the market and in accordance with consumer demand. Not only maintaining quality and continuing to develop innovation, Mixue also conducts slick marketing through social media. Their collaborations with influencers are mostly successful in bringing new consumers to try the products offered. In addition, this article also discusses the weaknesses of the franchise strategy carried out by Mixue so that it can be considered by other entrepreneurs who want to adopt the same system. In conclusion, the franchise strategy carried out by Mixue has succeeded in keeping this company alive in the market. They also succeeded in proving that this business is not only profitable for franchisors but also franchisees, so that more and more business partners are involved in the development of Mixue products in the future.
Analisis Dampak Pernikahan Dini Terhadap Perceraian (Studi Kasus Di Kota Serang) Nurwahyuni, Dwi; Elsiana
PANUNTUN (Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif) Vol. 2 No. 1 (2025): PANUNTUN (Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif)
Publisher : CV. Kurnia Grup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61476/3cphb867

Abstract

High rates of early marriage indicate that the implementation and empowerment of government-recommended regulations are still low. This reflects the social phenomenon of early marriage in Serang City, stemming from simplistic thinking among its populace, perpetuating the issue through generations. This has significant implications, particularly on divorce rates. This research employs a descriptive qualitative approach, using both primary and secondary data. Informants were selected through purposive sampling, and data analysis utilized triangulation. The theory applied to analyze the issue relates to the relationship between early marriage and divorce. The study's findings indicate that there are still numerous cases of early marriage in Serang City, causing adverse impacts on individuals and society, including divorce. The Serang City government is committed to addressing and preventing early marriages through cross-sector collaboration. Effective collaboration across sectors is expected to reduce the practice of early marriage and decrease the overall divorce rate in Serang City
Strategi Inovasi Produk untuk Meningkatkan Daya Saing Bisnis di Industri Kreatif Maharani, Fransiska Eka; Fachmida, Zulfa Fachmi; Nurwahyuni, Dwi; Niswati, Artika Khoirun; Ikaningtyas, Maharani
Jurnal Pendidikan Tambusai Vol. 9 No. 2 (2025): Agustus
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

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Abstract

Industri kreatif merupakan salah satu sektor strategis dalam perekonomian Indonesia yang mengandalkan inovasi produk untuk meningkatkan daya saing. Penelitian ini bertujuan mengidentifikasi strategi inovasi produk yang efektif dalam meningkatkan daya saing bisnis di industri kreatif. Metode yang digunakan adalah studi pustaka dengan menganalisis berbagai sumber literatur terkait.. Hasil analisis menunjukkan bahwa strategi efektif mencakup pengembangan kapasitas SDM, dukungan kebijakan pemerintah, promosi aktif, dan kolaborasi dengan pelanggan. Implikasi dari strategi ini adalah peningkatan kualitas produk dan SDM, penguatan ekosistem bisnis, perluasan pasar, dan relevansi produk di mata konsumen. Penelitian ini diharapkan dapat menjadi panduan praktis bagi pelaku industri kreatif, khususnya UMKM, dalam merumuskan strategi inovasi produk yang berkelanjutan.
Co-Authors Elsiana Fachmida, Zulfa Fachmi Fransiska Eka Maharani Ikaningtyas, Maharani Indah Respati Kusumasari Maharani, Fransiska Eka Niswati, Artika Khoirun Rusdi Hidayat Salza Ayu Ramadhana