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All Journal NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Neraca Manajemen, Akuntansi, dan Ekonomi JURNAL AKADEMIK EKONOMI DAN MANAJEMEN
Reva Kirana Putri
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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ASPEK PEMASARAN Wahyu Pinastia Ningrum; Reva Kirana Putri; Sayyidah Marwa Hutauruk
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 12 No. 6 (2024): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v12i6.9001

Abstract

Pemasarani merupakani salahi satui aspeki krusiali dalami strategii bisnisi yangi berfungsii untuki menghubungkani produki ataui layanani dengani konsumen.i Dalami konteksi persaingani globali yangi semakini ketat,i pemahamani terhadapi aspeki pemasarani menjadii sangati penting.i Aspeki pemasarani mencakupi analisisi pasar,i segmentasi,i targeting,i positioning,i dani strategii komunikasii yangi efektif.i Analisisi pasari membantui perusahaani memahamii kebutuhani dani preferensii konsumen,i sedangkani segmentasii dani targetingi memungkinkani perusahaani untuki menyesuaikani produki dengani kelompoki konsumeni tertentu.i Positioningi berperani dalami menciptakani citrai mereki yangi kuat,i sedangkani strategii komunikasii yangi efektif,i termasuki penggunaani mediai digital,i menjadii kuncii untuki menjangkaui audiensi yangi lebihi luas.i Dengani memanfaatkani teknologii dani datai analitik,i perusahaani dapati mengoptimalkani strategii pemasarani mereka,i meningkatkani interaksii dengani pelanggan,i sertai menciptakani pengalamani yangi lebihi personal.i Olehi karenai itu,i pengembangani aspeki pemasarani yangi terintegrasii dani responsifi terhadapi perubahani pasari sangati pentingi untuki mencapaii keberhasilani jangkai panjang. Katai Kunci:i aspeki pemasaran,i strategii komunikasi,i teknologi,i pengembangan
Faktor pengaruh kepuasan kerja terhadap kinerja para karyawan Ramadan Pasaribu; Siti Nur Hasanah; Aprilia Kinanti; Wahyu Pinastia Ningrum; Reva Kirana Putri
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 2 No. 3 (2025): JURNAL AKADEMIK EKONOMI DAN MANAJEMEN  September
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v2i3.5773

Abstract

Job satisfaction has a significant impact on employee performance and work outcomes. The purpose of this study is to provide a literature review of the various factors that influence employee job satisfaction and to fill the gaps in the previous literature that are the gaps in this study. The approach used in this study is a systematic literature review. Data were obtained by conducting an internet search on employee job satisfaction using keywords such as job satisfaction, employee satisfaction, employee job satisfaction, and others. There were 15 journals analyzed in this study. Data analysis was conducted using a qualitative approach. The findings of this study indicate six factors that contribute to job satisfaction, namely job content (autonomy and role clarity), management (performance evaluation and support from management), work environment (physical conditions, relationships between superiors and subordinates, and relationships with fellow coworkers), compensation (rewards), job promotion (promotion system and employment aspects), and training (regular and effective training)
Pemberdayaan Ibu Rumah Tangga Melalui Pelatihan Pembuatan Sabun Cuci Piring Ramah Lingkungan di Desa Kuta Parit Anita Cerahma Siregar; Siti Nur Hasanah; Hayathun Maira; Reva Kirana Putri; Khairul Ikhsan Absy; Zulpahmi Lubis
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 6 No. 2 (2026): Mei : NUSANTARA Jurnal Pengabdian Kepada Masyarakat
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v6i2.8394

Abstract

This Community Service Program (Kuliah Kerja Nyata/KKN) aimed to empower housewives through environmentally friendly dishwashing liquid production training in Kuta Parit Village, Selesai Subdistrict, Langkat Regency, responding to limited female participation in productive economic activities and increasing demand for safe household cleaning products. The program sought to enhance skills, knowledge, and economic independence among women while promoting health and environmental sustainability. A descriptive qualitative approach was applied, using observation, informal interviews, and documentation conducted during program implementation. Activity stages included education on eco-friendly soap concepts, introduction to materials and their functions, demonstrations of the production process, and hands-on practice sessions involving participants directly. KKN students served as facilitators and mentors, ensuring participants comprehended each step and were able to replicate the process independently. The results indicated that housewives successfully produced liquid dishwashing soap suitable for daily household use with acceptable quality. Beyond technical skill improvement, the program stimulated entrepreneurial motivation, strengthened confidence, and created opportunities for developing home-based microenterprises using eco-friendly products. Overall, this KKN activity contributed positively to women’s economic empowerment while supporting cleaner living practices within the community.
Co-Authors Anita Cerahma Siregar Aprilia Kinanti Hayathun Maira Khairul Ikhsan Absy Ramadan Pasaribu Sayyidah Marwa Hutauruk Siti Nur Hasanah Wahyu Pinastia Ningrum Zulpahmi Lubis