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All Journal NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Neraca Manajemen, Akuntansi, dan Ekonomi JURNAL AKADEMIK EKONOMI DAN MANAJEMEN
Wahyu Pinastia Ningrum
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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ASPEK PEMASARAN Wahyu Pinastia Ningrum; Reva Kirana Putri; Sayyidah Marwa Hutauruk
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 12 No. 6 (2024): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v12i6.9001

Abstract

Pemasarani merupakani salahi satui aspeki krusiali dalami strategii bisnisi yangi berfungsii untuki menghubungkani produki ataui layanani dengani konsumen.i Dalami konteksi persaingani globali yangi semakini ketat,i pemahamani terhadapi aspeki pemasarani menjadii sangati penting.i Aspeki pemasarani mencakupi analisisi pasar,i segmentasi,i targeting,i positioning,i dani strategii komunikasii yangi efektif.i Analisisi pasari membantui perusahaani memahamii kebutuhani dani preferensii konsumen,i sedangkani segmentasii dani targetingi memungkinkani perusahaani untuki menyesuaikani produki dengani kelompoki konsumeni tertentu.i Positioningi berperani dalami menciptakani citrai mereki yangi kuat,i sedangkani strategii komunikasii yangi efektif,i termasuki penggunaani mediai digital,i menjadii kuncii untuki menjangkaui audiensi yangi lebihi luas.i Dengani memanfaatkani teknologii dani datai analitik,i perusahaani dapati mengoptimalkani strategii pemasarani mereka,i meningkatkani interaksii dengani pelanggan,i sertai menciptakani pengalamani yangi lebihi personal.i Olehi karenai itu,i pengembangani aspeki pemasarani yangi terintegrasii dani responsifi terhadapi perubahani pasari sangati pentingi untuki mencapaii keberhasilani jangkai panjang. Katai Kunci:i aspeki pemasaran,i strategii komunikasi,i teknologi,i pengembangan
Analisis Strategi Manajemen Risiko Dalam Menghadapi Ketidakpastian Bisnis Raisha Salsabila, Raisha Salsabila; Wahyu Pinastia Ningrum; Siti Nurhasanah; Arsyadona
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 12 No. 5 (2024): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v12i5.9002

Abstract

Teknologi, perubahan ekonomi, regulasi, dan kompetisi adalah beberapa sumber ketidakpastian bisnis. Untuk mengatasi ketidakpastian dan mempertahankan stabilitas perusahaan, sangat penting untuk memiliki manajemen risiko yang baik. Dalam artikel ini, mengkaji berbagai strategi manajemen risiko yang dapat diterapkan oleh bisnis untuk menghadapi ketidakpastian. Metode penelitian pada artikel ini menggunakan studi kepustakaan, dimana pengumpulan data melalui jurnal ilmiah, riset-riset yang sudah pernah dilakukan, dan buku elektronik yang tersedia. Penelitian ini bertujuan untuk menganalisis strategi manajemen risiko yang dapat diterapkan dalam menghadapi ketidakpastian bisnis, serta mengidentifikasi tantangan yang dihadapi dalam implementasi strategi itu. Kata Kunci: Manajemen Risiko; Ketidakpastian; Bisnis
Faktor pengaruh kepuasan kerja terhadap kinerja para karyawan Ramadan Pasaribu; Siti Nur Hasanah; Aprilia Kinanti; Wahyu Pinastia Ningrum; Reva Kirana Putri
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 2 No. 3 (2025): JURNAL AKADEMIK EKONOMI DAN MANAJEMEN  September
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v2i3.5773

Abstract

Job satisfaction has a significant impact on employee performance and work outcomes. The purpose of this study is to provide a literature review of the various factors that influence employee job satisfaction and to fill the gaps in the previous literature that are the gaps in this study. The approach used in this study is a systematic literature review. Data were obtained by conducting an internet search on employee job satisfaction using keywords such as job satisfaction, employee satisfaction, employee job satisfaction, and others. There were 15 journals analyzed in this study. Data analysis was conducted using a qualitative approach. The findings of this study indicate six factors that contribute to job satisfaction, namely job content (autonomy and role clarity), management (performance evaluation and support from management), work environment (physical conditions, relationships between superiors and subordinates, and relationships with fellow coworkers), compensation (rewards), job promotion (promotion system and employment aspects), and training (regular and effective training)
Strategi Pemasaran Digital untuk UMKM Desa: Meningkatkan Keberlanjutan Usaha Mikro melalui Platform Media Sosial di Desa Sikeben Asrifah Nabila; Muhammad Haikal Amril Tanjung; Wahyu Pinastia Ningrum; Zahra Safira; M. Fakhriza
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 6 No. 2 (2026): Mei : NUSANTARA Jurnal Pengabdian Kepada Masyarakat
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v6i2.8392

Abstract

This research aims to identify and design relevant digital marketing strategies for Micro, Small, and Medium Enterprises (MSMEs) in Sikeben Village, with the goal of enhancing business sustainability through the utilization of the village’s social media platforms. The study employs a descriptive qualitative approach using interviews, observations, and documentation analysis involving MSME entrepreneurs, village officials, and social media managers of the village. The findings indicate that leveraging the village’s social media can expand market reach, improve customer interaction, and construct a positive image of local products. However, challenges remain, such as limited digital literacy, internet infrastructure issues, and a lack of systematic content strategies. As a result, the study proposes a community-based digital marketing model, which includes market segmentation, strengthening local content, stakeholder collaboration, and data-driven evaluation.
Co-Authors Aprilia Kinanti Arsyadona Asrifah Nabila M. Fakhriza Muhammad Haikal Amril Tanjung Raisha Salsabila, Raisha Salsabila Ramadan Pasaribu Reva Kirana Putri Sayyidah Marwa Hutauruk Siti Nur Hasanah Siti Nurhasanah Zahra Safira