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All Journal Journal of Management Accounting, Tax and Production Neraca Manajemen, Akuntansi, dan Ekonomi Causa: Jurnal Hukum dan Kewarganegaraan Jurnal Intelek Insan Cendikia Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Putri, Tasya Amanda
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

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HOW TO FIND A MARKET NICHE? Pahlefy, Muhamad Reza; Wenedy, Aaron; Putri, Tasya Amanda
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 3 No. 4 (2025): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

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Abstract

In today's competitive business landscape, identifying a market niche has become a critical strategy for companies seeking to differentiate themselves and build a loyal customer base. A market niche refers to a specific segment within a broader market, characterized by distinct needs, preferences, and challenges that remain underrepresented by mainstream competitors. This study provides a comprehensive framework for businesses to systematically identify and capitalize on market niches, ultimately gaining a competitive advantage. The research method used is a literature review, collecting and evaluating credible sources relevant to the topic. The findings reveal that identifying a market niche involves five key steps: identifying market needs and gaps, analyzing competitors, STP, evaluating the uniqueness of products or services, and validating the niche through market testing. The implications of this study provide practical insights for entrepreneurs and marketers in developing effective and sustainable niche marketing strategies while avoiding the risks of over-dependence on a narrow customer base or market saturation.
CONTINGENCY THEORY AS A DECISION-MAKING FUNDAMENTAL IN BUSINESS ANALYSIS Pahlefy, Muhamad Reza; Putri, Tasya Amanda; Wenedy, Aaron
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 3 No. 4 (2025): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

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Abstract

In the dynamic landscape of organizational decision-making, the effectiveness of frameworks like AIDA, STP, Porter's Five Forces, VRIO, and Ansoff Matrix often depends on situational variables, as highlighted by Contingency Theory. This study investigates the application of Contingency Theory in aligning decision-making and leadership strategies with specific contextual demands. Employing a literature review methodology, data was gathered from credible academic sources to analyze the theoretical underpinnings and practical applications of Contingency Theory in business analysis. Findings reveal that successful decision-making hinges on environmental scanning, strategic fit, and adaptability to dynamic conditions. Moreover, leadership styles guided by contingency principles, such as the Situational Leadership Model, demonstrate the importance of adapting to organizational and environmental complexities. This study underscores the critical role of contingency-based approaches in fostering organizational resilience and effectiveness, offering valuable implications for both practitioners and academics in navigating multifaceted business challenges.
Co-Authors , Waliyul Maulana Siregar Ahsa, Vira Andirozse Aprianti, Agrez Apsari, Aliyya Winnie Irawan, Aisha Alifa Kamila, Khansa Athaya Nurul Khasanah, Vidya Lawrent Lawrent K, Vidya Leonanda, Anastasia Bela M Hsb, Salwa Huda Mika, Sonya Nababan, Engelina Nurulkamila, Khansa Athaya Pahlefy, Muhamad Reza Syahnaz, Khinalya Farradiba Utami, Ria Anggraeni Wenedy, Aaron