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All Journal Ilomata International Journal of Management Ilomata International Journal of Management Jurnal Mahasiswa Entrepreneur Jurnal Pengabdian Indonesia
Mubarok, Muhammad Umam
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Social Sciences

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Comparative Study of Artificial Intelligence (AI) Utilization in Digital Marketing Strategies Between Developed and Developing Countries: A Systematic Literature Review Mubarok, Muhammad Umam; Sari, Maheni Ika; Wibowo, Yohanes Gunawan; Mathew, Raisun
Ilomata International Journal of Management Vol. 6 No. 1 (2025): January 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i1.1534

Abstract

Artificial Intelligence (AI) has become crucial in digital marketing strategies in the rapidly advancing digital era. Developed and developing countries exhibit significant differences in adopting and implementing this technology, influenced by infrastructure readiness, human resources, and policy support. This study aims to compare the use of AI in digital marketing strategies between developed and developing countries to understand each group's challenges and opportunities. The research employs a Systematic Literature Review (SLR) method by analyzing 50 articles from leading databases such as Scopus, Springer, and IEEE Xplore. The analyzed articles were selected based on inclusion criteria, including relevance to the topic, publication year (2018-2024), and full accessibility. Data were analyzed through thematic synthesis to identify patterns, trends, and gaps in AI adoption between the two groups of countries. NVivo and VOSviewer are used as analytical tools to facilitate data analysis. The findings reveal that developed countries leverage AI for content personalization, predictive analytics, and marketing automation, supported by advanced digital infrastructure. Meanwhile, developing countries still face various obstacles, such as limited infrastructure and digital literacy. The implications of this study highlight the need for more significant investment in technological infrastructure in developing countries and the importance of global collaboration to accelerate equitable AI adoption. This research also provides recommendations for policymakers and business practitioners to optimize AI utilization in digital marketing strategies across different contexts.
Comparative Study of Artificial Intelligence (AI) Utilization in Digital Marketing Strategies Between Developed and Developing Countries: A Systematic Literature Review Mubarok, Muhammad Umam; Sari, Maheni Ika; Wibowo, Yohanes Gunawan; Mathew, Raisun
Ilomata International Journal of Management Vol. 6 No. 1 (2025): January 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i1.1534

Abstract

Artificial Intelligence (AI) has become crucial in digital marketing strategies in the rapidly advancing digital era. Developed and developing countries exhibit significant differences in adopting and implementing this technology, influenced by infrastructure readiness, human resources, and policy support. This study aims to compare the use of AI in digital marketing strategies between developed and developing countries to understand each group's challenges and opportunities. The research employs a Systematic Literature Review (SLR) method by analyzing 50 articles from leading databases such as Scopus, Springer, and IEEE Xplore. The analyzed articles were selected based on inclusion criteria, including relevance to the topic, publication year (2018-2024), and full accessibility. Data were analyzed through thematic synthesis to identify patterns, trends, and gaps in AI adoption between the two groups of countries. NVivo and VOSviewer are used as analytical tools to facilitate data analysis. The findings reveal that developed countries leverage AI for content personalization, predictive analytics, and marketing automation, supported by advanced digital infrastructure. Meanwhile, developing countries still face various obstacles, such as limited infrastructure and digital literacy. The implications of this study highlight the need for more significant investment in technological infrastructure in developing countries and the importance of global collaboration to accelerate equitable AI adoption. This research also provides recommendations for policymakers and business practitioners to optimize AI utilization in digital marketing strategies across different contexts.
PENGARUH FLASH SALES DAN GRATIS ONGKIR TERHADAP PERILAKU KONSUMTIF MAHASISWA PRODI MANAJEMEN FEB UNIVERSITAS MUHAMMADIYAH JEMBER Mubarok, Muhammad Umam; Wulandary, Dian Anisa; Islami, Riska Dwi; Ramadhan, Akhmad Viqri; Fadhiah, Masyitha Sari; Qomariyah, Nurul
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 1 (2025): JANUARI 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i1.6044

Abstract

The development of digital technology has brought about a major change in consumer behavior, especially among the younger generation. This study aims to determine the influence of flash sale and free shipping on the consumptive behavior of FEB Management Study Program students of the University of Muhammadiyah Jember. The population in this study is all students of the Management Study Program FEB Muhammadiyah University of Jember. The sample was determined on the basis of a large sample, which was n ≥ 30, in this study a sample of 65 respondents. The sampling method uses simple random sampling. The data analysis method uses descriptive analysis, validity test and reliability test as well as multiple linear regression analysis. The results of the study show that flash sales have an effect on students' consumptive behavior. Free shipping affects the consumptive behavior of FEB Management Study Program students of the University of Muhammadiyah Jember.
Sosialisasi Gerakan Anti Bullying sebagai Upaya Peningkatan Kesadaran Anak di SDN Umbul 1 Kabupaten Lumajang Mubarok, Muhammad Umam; Alfarobbi, Kevin; Khayisatuzahro, Siti
Jurnal Pengabdian Indonesia Vol. 2 No. 1 (2024): Desember
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jpi.v2i1.3647

Abstract

Bullying atau perundungan adalah masalah serius yang dapat menimbulkan dampak negatif pada perkembangan psikologis, emosional, dan akademik anak-anak. Penelitian ini bertujuan untuk mengevaluasi efektivitas sosialisasi gerakan anti bullying dalam meningkatkan kesadaran anak-anak di SDN Umbul 1 Kabupaten Lumajang. Kegiatan sosialisasi ini diharapkan dapat memberikan pemahaman yang lebih baik kepada siswa tentang perundungan dan membekali mereka dengan keterampilan untuk mencegah dan menghadapi perundungan. Penelitian ini menggunakan metode kualitatif deskriptif dengan objek penelitian siswa-siswi SDN Umbul 1 Kecamatan Kedungjajang, Kabupaten Lumajang. Sumber data primer diperoleh melalui wawancara dan observasi yang dilakukan pada tanggal 8 Agustus 2024, serta wawancara dengan salah satu staf sekolah, Pak Nova. Data sekunder diperoleh melalui jurnal, artikel, dan buku yang relevan. Teknik pengumpulan data meliputi observasi, wawancara, dan dokumentasi. Hasil penelitian menunjukkan bahwa sosialisasi gerakan anti bullying berhasil meningkatkan kesadaran siswa tentang bahaya dan dampak perundungan. Siswa dapat mengenali berbagai bentuk perundungan, memahami langkah-langkah yang harus diambil ketika mengalami atau menyaksikan perundungan, dan menunjukkan sikap empati serta dukungan terhadap teman-teman mereka. Aktivitas interaktif seperti ice breaking dan "Tepuk Anti Bully" juga membantu menciptakan suasana yang menyenangkan dan mempermudah penyampaian pesan.
Co-Authors Alfarobbi, Kevin Fadhiah, Masyitha Sari Islami, Riska Dwi Khayisatuzahro, Siti Maheni Ika Sari Mathew, Raisun Nurul Qomariyah Ramadhan, Akhmad Viqri Wibowo, Yohanes Gunawan Wulandary, Dian Anisa