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All Journal Ilomata International Journal of Management Jurnal Mahasiswa Entrepreneur ABDIMASTEK
Mubarok, Muhammad Umam
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Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Mechanical Engineering Social Sciences

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Comparative Study of Artificial Intelligence (AI) Utilization in Digital Marketing Strategies Between Developed and Developing Countries: A Systematic Literature Review Mubarok, Muhammad Umam; Sari, Maheni Ika; Wibowo, Yohanes Gunawan; Mathew, Raisun
Ilomata International Journal of Management Vol. 6 No. 1 (2025): January 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i1.1534

Abstract

Artificial Intelligence (AI) has become crucial in digital marketing strategies in the rapidly advancing digital era. Developed and developing countries exhibit significant differences in adopting and implementing this technology, influenced by infrastructure readiness, human resources, and policy support. This study aims to compare the use of AI in digital marketing strategies between developed and developing countries to understand each group's challenges and opportunities. The research employs a Systematic Literature Review (SLR) method by analyzing 50 articles from leading databases such as Scopus, Springer, and IEEE Xplore. The analyzed articles were selected based on inclusion criteria, including relevance to the topic, publication year (2018-2024), and full accessibility. Data were analyzed through thematic synthesis to identify patterns, trends, and gaps in AI adoption between the two groups of countries. NVivo and VOSviewer are used as analytical tools to facilitate data analysis. The findings reveal that developed countries leverage AI for content personalization, predictive analytics, and marketing automation, supported by advanced digital infrastructure. Meanwhile, developing countries still face various obstacles, such as limited infrastructure and digital literacy. The implications of this study highlight the need for more significant investment in technological infrastructure in developing countries and the importance of global collaboration to accelerate equitable AI adoption. This research also provides recommendations for policymakers and business practitioners to optimize AI utilization in digital marketing strategies across different contexts.
PENGARUH FLASH SALES DAN GRATIS ONGKIR TERHADAP PERILAKU KONSUMTIF MAHASISWA PRODI MANAJEMEN FEB UNIVERSITAS MUHAMMADIYAH JEMBER Mubarok, Muhammad Umam; Wulandary, Dian Anisa; Islami, Riska Dwi; Ramadhan, Akhmad Viqri; Fadhiah, Masyitha Sari; Qomariyah, Nurul
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 1 (2025): JANUARI 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i1.6044

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The development of digital technology has brought about a major change in consumer behavior, especially among the younger generation. This study aims to determine the influence of flash sale and free shipping on the consumptive behavior of FEB Management Study Program students of the University of Muhammadiyah Jember. The population in this study is all students of the Management Study Program FEB Muhammadiyah University of Jember. The sample was determined on the basis of a large sample, which was n ≥ 30, in this study a sample of 65 respondents. The sampling method uses simple random sampling. The data analysis method uses descriptive analysis, validity test and reliability test as well as multiple linear regression analysis. The results of the study show that flash sales have an effect on students' consumptive behavior. Free shipping affects the consumptive behavior of FEB Management Study Program students of the University of Muhammadiyah Jember.
Manajemen Lingkungan Hidup Melalui Sosialisasi dan Penanaman Pohon Ketapang (Terminalia Catappa) bagi Kesehatan Masyarakat di Klinik dr. Suherman Jember Mu’ah, Mu’ah; Ariefin, Mesra Surya; Nursaid, Nursaid; Qomariah, Nurul; Wulandary, Dian Anisa; Mubarok, Muhammad Umam
ABDIMASTEK Vol. 4 No. 2 (2025): Desember
Publisher : Universitas Muhammadiyah Jember

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Abstract

Lingkungan yang nyaman adalah lingkungan dimana oksigen sangatlah banyak. Banyaknya oksigen hanya ada di lingkungan dimana pohon banyak tumbuh di sekilingnya. Program Kemitraan Masyarakat (PKM) dengan tema “Manajemen Lingkungan Hidup: Sosialisasi Manfaat Penanaman Pohon bagi Kesehatan Masyarakat” dilaksanakan di Klinik dr. Suherman Jember sebagai upaya peningkatan pemahaman masyarakat mengenai peran penting vegetasi dalam menunjang kesehatan dan kualitas lingkungan. Kegiatan ini bertujuan untuk memberikan edukasi tentang fungsi ekologis pohon, seperti peningkatan kualitas udara, pengurangan polusi, penurunan suhu lingkungan, serta kontribusinya terhadap kesehatan fisik dan mental masyarakat. Metode pelaksanaan meliputi sosialisasi, diskusi interaktif, dan demonstrasi penanaman bibit pohon secara langsung. Hasil kegiatan menunjukkan peningkatan pengetahuan peserta mengenai manfaat penanaman pohon, munculnya komitmen masyarakat untuk menjaga lingkungan, serta terbentuknya kesadaran kolektif akan pentingnya ruang hijau di sekitar fasilitas kesehatan dan pemukiman. PKM ini menghasilkan model pemberdayaan masyarakat dalam pengelolaan lingkungan berbasis partisipasi, serta mendukung terciptanya lingkungan hidup yang lebih sehat, bersih, dan berkelanjutan.
Co-Authors Ariefin, Mesra Surya Fadhiah, Masyitha Sari Islami, Riska Dwi Maheni Ika Sari Mathew, Raisun Mu’ah, Mu’ah Nursaid Nurul Qomariah Nurul Qomariyah Ramadhan, Akhmad Viqri Wulandary, Dian Anisa Yohanes Gunawan Wibowo