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All Journal Journal of Enterprise and Development (JED) Jurnal Mahasiswa Entrepreneur ABDIMASTEK Proceeding of International Conference on Social Science and Humanity
Wulandary, Dian Anisa
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PENGARUH FLASH SALES DAN GRATIS ONGKIR TERHADAP PERILAKU KONSUMTIF MAHASISWA PRODI MANAJEMEN FEB UNIVERSITAS MUHAMMADIYAH JEMBER Mubarok, Muhammad Umam; Wulandary, Dian Anisa; Islami, Riska Dwi; Ramadhan, Akhmad Viqri; Fadhiah, Masyitha Sari; Qomariyah, Nurul
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 1 (2025): JANUARI 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i1.6044

Abstract

The development of digital technology has brought about a major change in consumer behavior, especially among the younger generation. This study aims to determine the influence of flash sale and free shipping on the consumptive behavior of FEB Management Study Program students of the University of Muhammadiyah Jember. The population in this study is all students of the Management Study Program FEB Muhammadiyah University of Jember. The sample was determined on the basis of a large sample, which was n ≥ 30, in this study a sample of 65 respondents. The sampling method uses simple random sampling. The data analysis method uses descriptive analysis, validity test and reliability test as well as multiple linear regression analysis. The results of the study show that flash sales have an effect on students' consumptive behavior. Free shipping affects the consumptive behavior of FEB Management Study Program students of the University of Muhammadiyah Jember.
THE INFLUENCE OF PERCEIVED BEHAVIORAL CONTROL, SOCIAL ENVIRONMENT, AND PERSONALITY ON ENTREPRENEURIAL INTENTION (CASE STUDY OF PRIVATE UNIVERSITY (PTS) STUDENTS IN JEMBER REGENCY) Wulandary, Dian Anisa; Budi Santoso; Trias Setyowati
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 1 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i1.173

Abstract

Objective: To test and analyze the influence of perceived behavioral control, social environment, and personality on entrepreneurial intention in students of Private Universities (PTS) in Jember Regency. Method: The study utilizes SPSS for data analysis to examine the relationship between perceived behavioral control, social environment, and personality with entrepreneurial intentions among students. Results: The findings indicate that perceived behavioral control, social environment, and personality all have a positive and significant influence on entrepreneurial intentions among students in private universities. Novelty: This perspective and analysis address gaps in existing research and offer practical contributions to local governments to reduce unemployment and encourage youth entrepreneurship.
Manajemen Lingkungan Hidup Melalui Sosialisasi dan Penanaman Pohon Ketapang (Terminalia Catappa) bagi Kesehatan Masyarakat di Klinik dr. Suherman Jember Mu’ah, Mu’ah; Ariefin, Mesra Surya; Nursaid, Nursaid; Qomariah, Nurul; Wulandary, Dian Anisa; Mubarok, Muhammad Umam
ABDIMASTEK Vol. 4 No. 2 (2025): Desember
Publisher : Universitas Muhammadiyah Jember

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Abstract

Lingkungan yang nyaman adalah lingkungan dimana oksigen sangatlah banyak. Banyaknya oksigen hanya ada di lingkungan dimana pohon banyak tumbuh di sekilingnya. Program Kemitraan Masyarakat (PKM) dengan tema “Manajemen Lingkungan Hidup: Sosialisasi Manfaat Penanaman Pohon bagi Kesehatan Masyarakat” dilaksanakan di Klinik dr. Suherman Jember sebagai upaya peningkatan pemahaman masyarakat mengenai peran penting vegetasi dalam menunjang kesehatan dan kualitas lingkungan. Kegiatan ini bertujuan untuk memberikan edukasi tentang fungsi ekologis pohon, seperti peningkatan kualitas udara, pengurangan polusi, penurunan suhu lingkungan, serta kontribusinya terhadap kesehatan fisik dan mental masyarakat. Metode pelaksanaan meliputi sosialisasi, diskusi interaktif, dan demonstrasi penanaman bibit pohon secara langsung. Hasil kegiatan menunjukkan peningkatan pengetahuan peserta mengenai manfaat penanaman pohon, munculnya komitmen masyarakat untuk menjaga lingkungan, serta terbentuknya kesadaran kolektif akan pentingnya ruang hijau di sekitar fasilitas kesehatan dan pemukiman. PKM ini menghasilkan model pemberdayaan masyarakat dalam pengelolaan lingkungan berbasis partisipasi, serta mendukung terciptanya lingkungan hidup yang lebih sehat, bersih, dan berkelanjutan.
Determinants of Marketing Performance in Micro Food and Beverage Enterprises: Mediating Role of Competitive Advantage Wulandary, Dian Anisa; Hermawan, Haris; Sanosra, Abadi
Journal of Enterprise and Development (JED) Vol. 8 No. 1 (2026)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v8i1.15257

Abstract

Purpose: This study investigates the effects of digital marketing, market orientation, and product innovation on marketing performance, with competitive advantage serving as an intervening variable among micro food and beverage enterprises.Method: A quantitative research design was applied through a survey involving 98 owners of micro food and beverage businesses. The data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) to assess both the direct and indirect relationships among the variables.Result: The findings indicate that digital marketing and product innovation exert a significant positive effect on marketing performance, whereas market orientation does not have a significant direct effect. Product innovation also has a significant positive effect on competitive advantage, while digital marketing and market orientation do not significantly influence competitive advantage. Furthermore, competitive advantage has a significant positive effect on marketing performance and mediates the relationships of digital marketing and product innovation with marketing performance. However, it does not mediate the relationship between market orientation and marketing performance.Practical Implications for Economic Growth and Development: The results underscore the strategic importance of enhancing digital marketing capabilities, promoting continuous product innovation, and developing sustainable competitive advantage to improve the performance of microenterprises. These efforts may contribute to local economic development, employment generation, and the competitiveness of micro, small, and medium enterprises (MSMEs).Originality/Value: This study offers a significant contribution by developing an integrated explanatory model that links digital marketing, market orientation, and product innovation to marketing performance through the mediating role of competitive advantage among micro food and beverage enterprises.
Co-Authors Abadi Sanosra Ariefin, Mesra Surya Budi Santoso Fadhiah, Masyitha Sari Haris Hermawan, Haris Islami, Riska Dwi Mubarok, Muhammad Umam Mu’ah, Mu’ah Nurul Qomariah Nurul Qomariyah Ramadhan, Akhmad Viqri Trias Setyowati