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All Journal Jurnal Mahasiswa Entrepreneur Proceeding of International Conference on Social Science and Humanity
Wulandary, Dian Anisa
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Agriculture, Biological Sciences & Forestry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Public Health Social Sciences Other

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PENGARUH FLASH SALES DAN GRATIS ONGKIR TERHADAP PERILAKU KONSUMTIF MAHASISWA PRODI MANAJEMEN FEB UNIVERSITAS MUHAMMADIYAH JEMBER Mubarok, Muhammad Umam; Wulandary, Dian Anisa; Islami, Riska Dwi; Ramadhan, Akhmad Viqri; Fadhiah, Masyitha Sari; Qomariyah, Nurul
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 1 (2025): JANUARI 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i1.6044

Abstract

The development of digital technology has brought about a major change in consumer behavior, especially among the younger generation. This study aims to determine the influence of flash sale and free shipping on the consumptive behavior of FEB Management Study Program students of the University of Muhammadiyah Jember. The population in this study is all students of the Management Study Program FEB Muhammadiyah University of Jember. The sample was determined on the basis of a large sample, which was n ≥ 30, in this study a sample of 65 respondents. The sampling method uses simple random sampling. The data analysis method uses descriptive analysis, validity test and reliability test as well as multiple linear regression analysis. The results of the study show that flash sales have an effect on students' consumptive behavior. Free shipping affects the consumptive behavior of FEB Management Study Program students of the University of Muhammadiyah Jember.
THE INFLUENCE OF PERCEIVED BEHAVIORAL CONTROL, SOCIAL ENVIRONMENT, AND PERSONALITY ON ENTREPRENEURIAL INTENTION (CASE STUDY OF PRIVATE UNIVERSITY (PTS) STUDENTS IN JEMBER REGENCY) Wulandary, Dian Anisa; Budi Santoso; Trias Setyowati
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 1 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i1.173

Abstract

Objective: To test and analyze the influence of perceived behavioral control, social environment, and personality on entrepreneurial intention in students of Private Universities (PTS) in Jember Regency. Method: The study utilizes SPSS for data analysis to examine the relationship between perceived behavioral control, social environment, and personality with entrepreneurial intentions among students. Results: The findings indicate that perceived behavioral control, social environment, and personality all have a positive and significant influence on entrepreneurial intentions among students in private universities. Novelty: This perspective and analysis address gaps in existing research and offer practical contributions to local governments to reduce unemployment and encourage youth entrepreneurship.
Co-Authors Budi Santoso Fadhiah, Masyitha Sari Islami, Riska Dwi Mubarok, Muhammad Umam Nurul Qomariyah Ramadhan, Akhmad Viqri Trias Setyowati