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All Journal ABDINE Jurnal Pengabdian Masyarakat TOFEDU: The Future of Education Journal
Destriyati, Destriyati
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Education Languange, Linguistic, Communication & Media Mathematics Other

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The Workforce of Islamic Education Marketing Services at MTsN 1 Prabumulih Destriyati, Destriyati; Ber, Zainal; za, Ahmad
The Future of Education Journal Vol 3 No 5 (2024): December
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Yayasan Pendidikan Tumpuan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61445/tofedu.v3i5.289

Abstract

This research aims to analyze the role and strategy of marketing services workers in increasing competitiveness and attracting public interest in Islamic education, with a case study at MTsN 1 Prabumulih City. MTsN 1 Prabumulih City, as one of the leading madrasas with a number of students reaching 800 people, faces challenges in maintaining its existence amidst competition from other educational institutions. This research uses a qualitative-descriptive approach with data collection techniques through interviews, observation and document analysis.  The research results show that the marketing workforce at MTsN 1 Prabumulih City implements various strategies, such as promotion through social media, partnerships with local communities, organizing promotional events, and improving image through student achievements. However, challenges such as limited marketing budgets, competition with other schools, and changes in society's preferences for technology-based education are still the main obstacles. To overcome this, it is recommended to strengthen branding, optimize digital media, involve alumni as promotional ambassadors, and innovate technology-based learning programs. This research concludes that marketing services workers have a strategic role in improving the image and sustainability of Islamic educational institutions. The implication of this research is the importance of collaboration between marketing personnel, educators and management to develop more effective and sustainable promotional strategies.
Strategi Pengembangan Sistem Manajemen Mutu Pendidikan yang Efektif dan Berkelanjutan di Madrasah Indonesia Annur, Saipul; Mulyani, Sri; Destriyati, Destriyati; Imron, Imron; Sahniarti, Sahniarti; Yana, Leli
ABDINE: Jurnal Pengabdian Masyarakat Vol. 4 No. 2 (2024): ABDINE : Jurnal Pengabdian Masyarakat
Publisher : Sekolah Tinggi Teknologi Dumai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52072/abdine.v4i2.904

Abstract

Madrasah efektif merupakan suatu hal yang penting untuk kita perhatikan, karena di era global ini. Madrasah efektif diperlukan agar diminati pelanggan. Madrasah yang efektif adalah gambaran dari siklus pendidikan yang terjadi untuk memenuhi kebutuhan siswa yang semakin maju dengan menggunakan segala sumber daya yang sesuai untuk menciptakan alumni yang berkualitas dan serius Tujuan Pengabdian Masyarakat ialah bapak/ibu guru di MTsN 1 OKU mendapat strategi dalam membangun manajemen mutu pendidikan yang efektif lalu bapak/ibu guru di MTsN 1 OKU dapat membangun sistem manajemn mutu pendidkan yang efektif agar hasilnya dapat memajukan visi sekolah dan bapak/ibu guru di MTsN 1 OKU memiliki skil bersama untuk memajukan profil di MTsN 1 OKU.
Co-Authors Ber, Zainal Imron Imron, Imron Sahniarti, Sahniarti Saipul Annur Sri Mulyani Yana, Leli za, Ahmad