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All Journal Jurnal Edukasi: Kajian Ilmu Pendidikan ABIDUMASY : Jurnal Pengabdian kepada Masyarakat Bussman Journal : Indonesian Journal of Business and Management
Ahnaf, Muhammad
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Religion Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Analisis Etika Kebahasaan Dalam Diplomasi Nadziroh, Rimby; Feliciana Mokodompit, Anna Gabriella; Pramudya, Ryan Wahyu; Saputra, Riko Ferdian; Ahnaf, Muhammad; Nurhayati, Eni
JURNAL EDUKASI: KAJIAN ILMU PENDIDIKAN Vol 10 No 2 (2024): Jurnal Edukasi : Kajian Ilmu Pendidikan
Publisher : LPPM STKIP PGRI Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51836/je.v10i2.659

Abstract

This paper is motivated by the author's interest in language ethics used in diplomacy practices. This paper will discuss how the use of language ethics can affect the relationship between diplomacy actors. The method used in this research is a descriptive study with a qualitative approach that will be supported by relevant literature obtained from various trusted sources such as books, journals, and the internet. The results obtained in this study are how language ethics in diplomacy can overcome various challenges faced such as differences in cultural backgrounds, languages, and dialects owned by each actor. The use of linguistic ethics is also considered capable of being an intermediary to build good diplomatic relations between the actors involved in it.
ANALISIS PERAN STRATEGI PEMASARAN GLOBAL DAN MANAJEMEN RITEL DIGITAL TERHADAP KEPUASAN NASABAH PADA PT AGRODANA FUTURES Ahnaf, Muhammad; Zawawi, Zawawi
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 2 (2025): Bussman Journal | Mei - Agustus 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i2.402

Abstract

This study aims to thoroughly examine the role of global marketing strategies and digital retail management in enhancing customer satisfaction at PT Agrodana Futures. In the context of a rapidly evolving financial services industry, marked by intense global competition, companies are required to integrate cross-border marketing approaches with efficient, technology-based service systems that are responsive to the needs of modern customers. This research focuses on how the synergy between global marketing strategies and digital service transformation can generate added value, improve interaction quality, and increase overall customer satisfaction. The research employs a descriptive approach, utilizing data collection techniques including direct observation, semi-structured interviews, and documentation. These techniques were chosen to gather in-depth contextual information from both internal company operations and the real experiences of customers and management involved in the marketing and service delivery process. The core of the study explores how the integration of cross-national marketing initiatives with digital service systems affects customer perception, enhances information accessibility, and strengthens long-term customer relationships. The findings reveal that adaptive global marketing strategies, when combined with responsive and digitally integrated service management, have a positive and significant impact on customer perception, service convenience, and satisfaction levels. These results underscore the importance of aligning strategic marketing with efficient customer service systems as a foundation for building sustainable customer loyalty. This research is expected to provide both conceptual and practical insights for financial service providers in designing relevant, innovative, and customer-oriented strategies in today’s digital and globalized landscape
DIGITALISASI UMKM KELURAHAN MENANGGAL MELALUI TIKTOK SEBAGAI MEDIA PROMOSI KREATIF Rahmawati, Dea; Rachmawati, Farikha; Ahnaf, Muhammad; Setiyoso, Budiman
ABIDUMASY Vol 6 No 2 (2025): ABIDUMASY : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33752/abidumasy.v6i2.9978

Abstract

Low digital literacy remains a major barrier for Micro, Small, and Medium Enterprises (MSMEs) in utilizing social media as a marketing strategy. This community service program aimed to enhance the digital promotion skills of MSME actors in Menanggal Subdistrict, Surabaya, through TikTok-based training. The program engaged 30 business owners from various sectors. The implementation method adopted a participatory action approach through door-to-door visits, supported by interactive material delivery, hands-on content creation practice, and evaluation using pre- and post-tests. The Wilcoxon analysis showed a significant increase in participants’ understanding, with the average score rising from 51.67 to 91. The training not only provided technical skills but also fostered awareness of the importance of adapting to digital trends. These results demonstrate that practical, context-based education effectively supports the digital transformation of MSMEs. The program also highlights the role of university students as agents of change in bridging the digital divide at the grassroots level. Sustainability was strengthened through the creation of an online communication group for continued mentoring and consultation. These findings serve as a replicable model of adaptive and participatory digital training to improve MSME competitiveness in the digital economy era. Keywords​: ​​Community Service, Digital Marketing, MSMEs Empowerment, TikTok
Co-Authors Eni Nurhayati, Eni Farikha Rachmawati Feliciana Mokodompit, Anna Gabriella Nadziroh, Rimby Pramudya, Ryan Wahyu Rahmawati, Dea Saputra, Riko Ferdian Setiyoso, Budiman Zawawi Zawawi, Zawawi