Garuda - Garba Rujukan Digital

Effectiveness of ‘Instagram’ on the Patronage of Commercial Organisations Omolara Oluwabusayo Akin-Odukoya; Muhammad Ridwan
Konfrontasi: Jurnal Kultural, Ekonomi dan Perubahan Sosial Vol 11 No 2 (2024): Konfrontasi, June
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/konfrontasi2.v11i2.301

Instagram, a popular social media platform with over a billion active users, has become a powerful tool for commercial organizations. Its visual-centric format, engagement features, and advertising capabilities provide businesses with unique opportunities to attract and retain customers. This analysis explores the effectiveness of Instagram in driving patronage for commercial organizations. Instagram has proven to be an effective platform for driving patronage for commercial organizations. Its visual-centric approach, robust engagement tools, and targeted advertising capabilities enable businesses to increase brand awareness, engage customers, and drive sales. However, success on Instagram requires a strategic approach, continuous effort, and adaptability to platform changes and audience preferences. By leveraging Instagram’s unique features and maintaining authenticity, businesses can significantly enhance their patronage and overall success. This study employed Uses and Gratification Theory and the survey method was used in the study. The population of this study consists of students of Caleb University. As such, the total number of students in Caleb University is 3000. The sample size selected for this study is Six hundred (600) and purposive sampling technique was adopted to select Six hundred (600) sample size. The findings of the study show students use Instagram for several purposes. It was also observed that the students assess the Instagram network in various ways and with different gadgets. The study concludes that the students pay a moderate level of attention to Instagram as this indicated that there was less addiction level by the students to the platform.

Influence of Social Media on News Consumption and Credibility in Nigeria Eric Msughter Aondover; Emmanuel Chukwuemeka Igwe; Omolara Oluwabusayo Akin-Odukoya; Muhammad Ridwan
Konfrontasi: Jurnal Kultural, Ekonomi dan Perubahan Sosial Vol 11 No 2 (2024): Konfrontasi, June
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/konfrontasi2.v11i2.302

This study analysed the influence of social media on news consumption and credibility, with reference to Lagos State. The study sought to assess the net benefits of social media as a source of information in Nigeria by determining the credibility of news obtained on various social media platforms in the country, and analyzing the challenges caused by social media through misinformation and fake news. Source Credibility Theory was employed in the study. A well-structured questionnaire served as instrument for data collection. The study made use of simple percentages and frequency statistics to analyse the data collected. Results from the analysis show that there is misinformation on social media platforms. Results show that Facebook is the greatest source of misinformation, followed by WhatsApp, and TikTok. Results show that social media misinformation is strongest by age, followed by education, income, and occupation. This implies that younger generations are most susceptible to social media misinformation, while those with lower education are also susceptible to misinformation from social media platforms. Therefore, not every user of social media can militate against social media misinformation. Based on these findings, this study recommends some measures of social media regulation. Verified accounts should be granted permission across social media platforms as source of information and news to users of social media. Also, the study recommends that social media users must ensure that they verify information and news received on social media before making use of such information.

Digital Safety of Journalists in Lagos State Idris Mohammed; Omolara Oluwabusayo Akin-Odukoya; Omotola Ogunbola; Adebayo Aisha Omoronike; Muhammad Ridwan
Konfrontasi: Jurnal Kultural, Ekonomi dan Perubahan Sosial Vol 11 No 3 (2024): Konfrontasi, September
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/konfrontasi2.v11i3.306

Digital safety for journalists in Lagos state is a complex and pressing issue that requires urgent attention. With the advancements in technology, journalists in Lagos state have embraced digital tools to disseminate information to their audience. However, this has also exposed them to various forms of digital threats such as cyber attacks, online harassment, and surveillance. The objectives of the study are to examine the magnitude of online attacks on journalists in Lagos State; to explore the online threats to journalists in Lagos State and to find out the consequences of the online attacks on journalists in Lagos State. The study employed the Protection Motivation Theory (PMT). The positivist approach of research design was adopted which informed the choice of survey method to generate data. Stratified sampling technique was adopted, which is a sampling method that deals with dividing the population of a study into groups called strata or stratum. Thus, this study stratified the population into, television, radio and newspaper from journalists in the media organizations were selected for study. The instrument of data collection for this study is questionnaire and frequency and percentage was used to present the data. The study concludes that Nigeria lacks adequate development which is not farfetched as it is seen in our society, the carious impediment of this development both politically and in all sphere are caused by corruption manifested in different form at different levels as identified in the course of the study: bribery, nepotism, embezzlement and misappropriation of funds. This has led to lack of political participation, lack of public trust in the government and weaken democratic institutions.

Influence of Social Media on the Business Processes of Corporate Organisation Omolara Oluwabusayo Akin-Odukoya
Britain International of Humanities and Social Sciences (BIoHS) Journal Vol 6 No 3 (2024): Britain International of Humanities and Social Sciences, October
Publisher : Britain International for Academic Research (BIAR) Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/biohs.v6i3.1191

The integration of social media into business strategies has become an indispensable component for fostering customer engagement, enhancing brand awareness, and optimizing internal processes. As digital transformation continues to reshape industries, social media stands as a crucial pillar in advancing corporate objectives and staying competitive in an increasingly dynamic market. This study aimed to explore the opportunities social media gives to corporate organizations in their business process using, Nigerian Commercial banks as a case study. To achieve this objective, the study examined the Technology Adoption Theory (TAM) which explained that behavioral intention to use leads to actual IT usage behavior and attitude-intention-behavior connection predicts user acceptance of new technologies. By examining different literatures it was ascertained that Social media enables companies to increase knowledge flow between all areas of the company by allowing employees an increased support system of variable knowledge and skill sets, social media provides several options for increasing brand exposure, reaching heterogeneous groups, and creating identity, it enables commercial banks to enhance customer engagement and interaction using content marketing and storytelling as well as enable these organizations handle crises and restore their images in the public eye. In conclusion, the use of social media in corporate organizations, particularly in the banking sector, offers immense potential for growth and innovation. However, organizations must also be mindful of the risks and challenges associated with social media use and develop strategies to mitigate these risks.

Evaluation of Users’ Perception of President Buhari’s #Twitterban among Users in Anambra State Chinelo Ebele Uchendu; Perpetua Ogechi Aondover; Omolara Oluwabusayo Akin-Odukoya; Louis Benard; Muhammad Ridwan
Britain International of Humanities and Social Sciences (BIoHS) Journal Vol 7 No 1 (2025): Britain International of Humanities and Social Sciences, February
Publisher : Britain International for Academic Research (BIAR) Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/biohs.v7i1.1242

The advent of social networks such as Blogs, Facebook, Twitter, Instagram, WhatsApp, among others, has revolutionized communications. The power of social media messages rests on its ability to instantly and simultaneously reach a wide, diverse audience, and transforming social life. While the public has overtime become accustomed to the regulation of conventional media like the Radio, TV and Print establishments by government regulatory agencies, the idea of regulating social media, a space which many users consider to be the major avenue to air their views, is one that has generated mixed feelings. As such the Nigerian government has taken practical steps to regulate the activities of social media platforms including banning Twitter usage in Nigeria for a certain period. This study therefore, evaluated users’ perception of President Buhari’s #Twitterban among users in Anambra State. The study was anchored on Adaptive Structuration Theory and Public Sphere theory as its theoretical underpinnings. The study adopted survey method in carrying out the research with a sample size of 400 drawn from a population of 1,619,224 which was derived using the Taro Yamane’s formula. The Questionnaire was used as the instrument for data collection. The study found that the respondents have a negative perception about the #Twitter Ban by President Buhari as they stated that it was wrong to ban Twitter Usage in Nigeria and their freedom of speech were affected by the #Twitter Ban by President Buhari as they could not access Twitter to air their views, connect with friends to share opinion and to use other social media platforms.

High Incidence of Different Drug Uses and Media Campaign on the Injection Method in Borno State, Nigeria Ojemeiri Karl Airaoje; Eric Msughter Aondover; Aruaye Afeye Obada; Omolara Oluwabusayo Akin-Odukoya; Muhammad Ridwan
Konfrontasi: Jurnal Kultural, Ekonomi dan Perubahan Sosial Vol 11 No 4 (2024): Konfrontasi, December
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/konfrontasi2.v11i4.316

Injection drug abuse has become a major public health problem, the prevalence of which has increased significantly in the last decade. There are approximately 15.6 million people who inject drugs (PWID) worldwide and this may be an underestimate of the real problem as the use of injection drugs is an illegal and stigmatized practice, making data collection challenging. The study employed a cross-sectional design to assess drug abuse via injection and primary data was collected through structured interviews and self-administered questionnaires. Quantitative data were analyzed using Statistical Package for Social Science, employing descriptive statistics to identify patterns and associations while the qualitative data were transcribed and analyzed thematically to understand underlying behaviors and motivations. The cognitive-affective-pharmacogenic control theory was employed. Based on the findings, most of the respondents inject drugs because it provides a stronger high compare to other methods. The findings revealed that vein damage is the most common effect found among the people of high incidence of different drug uses through the injection method in Maiduguri Local Government Area of Borno State. Similarly, most of the respondents inject synthetic opioids and morphine. Also, most of the drug users are not receiving any support or treatment for drug addiction. The study concludes that most of the respondents are facing the problem of stigma and discrimination. Based on the findings, the study recommends that there should be educational outreach focused on sensitising and educating young people about the risks of drug use and promotes life skills through schools and community initiatives.

Media Portrayal of Female Celebrities in the Nigerian Press Perpetua Ogechi Aondover; Eric Msughter Aondover; Olugbenga Charles Adewale; Omolara Oluwabusayo Akin-Odukoya; Lawal Umar Maradun
Konfrontasi: Jurnal Kultural, Ekonomi dan Perubahan Sosial Vol 11 No 4 (2024): Konfrontasi, December
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/konfrontasi2.v11i4.317

The media portrayal of female celebrities in the Nigerian press can be analyzed through several lenses, including representation, stereotyping, and societal expectations. The paper examined media portrayal of female celebrities in the Nigerian press and the postulation of Feminist Theory was employed to interrogate the concept. The paper argues that with the rise of social media, the portrayal of female celebrities has become more direct and personal. Celebrities now have more control over how they present themselves to the public, but they also face more intense scrutiny. Social media platforms can amplify both praise and criticism, sometimes leading to a toxic environment where female celebrities are constantly under the microscope, not only for their careers but also for their personal choices. Nigerian media coverage is often influenced by the country’s strong cultural and religious values. Female celebrities, especially in more conservative parts of the country, may face criticism for behavior that challenges traditional expectations of women. For example, the media may criticize women who dress in a revealing way, engage in public displays of affection, or speak out against societal norms. The portrayal of female celebrities in Nigerian media is complex and multifaceted, balancing between admiration and scrutiny, empowerment and objectification, personal choice and public expectation. The media plays a significant role in shaping public perceptions of female celebrities, both positively and negatively. The paper concludes that many female figures in entertainment, sports, and politics are portrayed as role models, especially when they defy norms and achieve success in male-dominated fields. Women like Genevieve Nnaji, Tiwa Savage, and Chimamanda Ngozi Adichie, for instance, are often celebrated for their professional achievements and contributions to society. This narrative promotes women's empowerment, independence, and leadership.

Media and Pictorial Reportage of Boko Haram Insurgency in Nigeria Timothy Ekeledirichukwu Onyejelem; Perpetua Ogechi Aondover; Lawal Umar Maradun; Chioma Rose Chime-Nganya; Omolara Oluwabusayo Akin-Odukoya
Konfrontasi: Jurnal Kultural, Ekonomi dan Perubahan Sosial Vol 11 No 4 (2024): Konfrontasi, December
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/konfrontasi2.v11i4.320

Pictures are regarded as a universal means of communication. A good picture needs no translator as it fixes the mind more readily. It has a great advantage over the written word; it does not need to be translated. Thus, the media play an important role in information dissemination process in addition to its entertainment, education and enlightenment function. The media interpret issues and event that may have great impact on people and societies. Media are used in communicating information especially in times of crises and uncertainties thus; creating awareness about happenings around the world. The paper argues that the media and pictorial reportage of the Boko Haram insurgency in Nigeria plays a significant role in shaping public perception, awareness, and understanding of the crisis. Boko Haram, designated as a terrorist organization by several countries, including Nigeria and the United States, has carried out numerous attacks leading to widespread displacement, loss of lives, and destruction of property. Media outlets must balance the need for impactful reporting with ethical concerns, such as respecting the dignity of victims and avoiding sensationalism or graphic depictions that may cause further trauma. With limited access for traditional media, social media platforms have become crucial in sharing real-time updates and personal accounts from affected regions. The paper concludes that the mass media have a lot of influence in the use of pictures in reporting Boko Haram insurgency in Nigeria. In media practice, professional journalists play the role of a gate-keeper by gathering, analysing and disseminating news and information about people, events and issues in society.

Gender-Based Violence as a Public Health Crisis: Consequences for Nigerian Women and Society Ojemeiri Karl Airaoje; Chinelo Ebele Uchendu; Omolara Oluwabusayo Akin-Odukoya; Eric Msughter Aondover; Aruaye Afeye Obada
Britain International of Humanities and Social Sciences (BIoHS) Journal Vol 7 No 1 (2025): Britain International of Humanities and Social Sciences, February
Publisher : Britain International for Academic Research (BIAR) Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/biohs.v7i1.1243

Gender-based violence (GBV) has emerged as a critical public health crisis worldwide, particularly in developing nation like Nigeria. The pervasive nature of GBV poses significant challenges to public health, human rights, and socio-economic development. Therefore, Gender-Based Violence (GBV) in Nigeria remains a pervasive issue with far-reaching physical, mental, societal, and economic consequences. This study investigates the primary forms and prevalence rates of GBV, its physical and mental health impacts, societal and economic consequences, and mitigation strategies. Findings reveal that physical violence, sexual violence, emotional abuse, and harmful traditional practices are the most prevalent forms of GBV, with significant prevalence rates among women aged 15–49. The study revealed that these acts of violence result in severe physical injuries, reproductive health complications, and chronic illnesses, alongside profound psychological impacts such as PTSD, depression, anxiety, and suicidal tendencies. The findings revealed that societal consequences of GBV include disrupted family structures, educational disparities, and social instability, while the economic implications range from reduced productivity and increased healthcare costs to the perpetuation of poverty. Also, cultural norms, patriarchy, stigma, and limited access to healthcare exacerbate the effects of GBV, creating barriers for survivors seeking justice and support. The study recommends the launching of nationwide awareness campaigns to challenge cultural norms that perpetuate GBV through the involvement of traditional and religious leaders, educators, and influencers to foster community-wide behavioral change and increase awareness about the rights of women and the consequences of GBV.

Appraisal of Internet Surfing and Television Viewing in Nigeria Omolara Oluwabusayo Akin-Odukoya; Olubunmi Felicia Adedoyin; Funmi Falobi; Omotola Ogunbola
Konfrontasi: Jurnal Kultural, Ekonomi dan Perubahan Sosial Vol 12 No 1 (2025): Konfrontasi, March
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/konfrontasi2.v12i1.323

The evolution of media consumption in Nigeria reflects the country’s dynamic cultural, technological, and economic landscape. Internet surfing and television viewing have become significant aspects of everyday life, influencing education, entertainment, communication, and socio-economic development. This appraisal explores trends, impacts, and challenges while offering recommendations for optimizing media consumption in Nigeria. An appraisal of internet surfing and television viewing in Nigeria reveals both opportunities and challenges. While these platforms have transformed education, communication, and entertainment, they also pose risks that require careful management. By addressing the digital divide, fostering local content, and promoting media literacy, Nigeria can harness the benefits of modern media while mitigating its drawbacks. The paper argues that the Internet has become a basic tool for trading, entertainment, and communication, as well as education, in the contemporary world. Nevertheless, despite its positive uses, the presence of additive behaviours among some Internet users has drawn the attention of the public and helping professionals. The paper concludes that the interplay between internet surfing and television viewing in Nigeria is shaping the cultural and economic fabric of the nation. While these media provide opportunities for growth, education, and connectivity, their unregulated use presents risks, especially to younger audiences. A collective effort from stakeholders, including the government, media industry, educators, and families can help harness the potential of these platforms while mitigating their challenges.

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