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Journal : Humaniora

Does Experience Lead People to Buy? The Formation of Brand Loyalty Using the Theory of Love on Older Consumers Sjabadhyni, Bertina; Mustika, Martina Dwi; Pane, Kinanti Alvani; Kaur, Deepraj; Eryandra, Alvin
Humaniora Vol 10, No 2 (2019): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v10i2.5576

Abstract

This research investigated factors that influence the positive brand experiences of older consumers that lead them to be loyal to the product. Data were collected using a paper-based survey, and 362 older consumers participated in the research. Using path analysis, the results suggested that the relationship between brand experience and brand loyalty was stronger when the experience of older consumers predicted their loyalty through affectivity and trust. This research provided evidence that the consumer and brand relationship could be explained using the triangular theory of love and the theory of planned behavior. It can be concluded that the affection and trust of older consumers are essential. Thus, their experience of the product leadsto loyalty.
The Effectiveness of Reminiscence Therapy in Improving Elderly’s Well-Being Etty Sabariah Firdaus; Nilam Widyarini; Martina Dwi Mustika
Humaniora Vol. 10 No. 3 (2019): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v10i3.5874

Abstract

The research discussed Subjective well-being (SWB) with reminiscence therapy in the elderly. This research used a single-case experiment design to examine the effectiveness of reminiscence therapy in improving the well-being of active, elderly aged 70 years old and over. There were two participants in this research, one male and one female. This intervention consisted of five meetings held once a week for ±90 minutes each session. Quantitative analysis using the Oxford Happiness Questionnaire and qualitative analysis through observation and interviews showed an improvement in participants’ subjective well-being following the intervention. Therefore, the results of this research are likely that reminiscence therapy is effective in improving the subjective well-being of elderly individuals.
Working from Home during the COVID-19 Pandemic: What is the Impact on Employees’ Psychological Meaningfulness, Safety and Availability? Siti Fani Daulay; Martina Dwi Mustika
Humaniora Vol. 12 No. 3 (2021): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v12i3.7062

Abstract

The research aimed to explore the relation of work-home and home-work interactions on employees’ psychological condition while working from home during the COVID-19 pandemic. The coronavirus (COVID-19) pandemic had led various organizations to implement work-from-home measures. This rapid change in working arrangements might affect employees’ psychological condition as they navigate both their work and home responsibilities at the same time and place. The research involved 2.288 employees at one government institution in Indonesia. Data were collected in April 2020, using the web-based tool Survey Monkey. The data were analyzed by logistic regression analysis. The results show that Negative Work–Home Interactions (NWHI) are significantly associated with psychological meaningfulness and psychological safety, while Negative Home–Work Interactions (NHWI) are significantly associated with the three psychological dimensions. Positive Work–Home Interactions (PWHI) are significantly associated with psychological safety, while Positive Home–Work Interactions (PHWI) are significantly associated with the three psychological dimensions. Based on the results, it can be concluded that positive and negative experience that happens at work spill over to the home domain and vice versa, which could, in turn, impact on employee sense of meaningful, safety, and sense of having the physical, emotional, and psychological resources to perform tasks at work during working from home. Therefore, organizational support is important in maintaining employees’ psychological condition while working from home during the pandemic.
Workplace Romance: Examining Romance Motives and Organization Policies in Indonesia Hiroko Jodi Brigitte Laura Amanda; Martina Dwi Mustika
Humaniora Vol. 14 No. 2 (2023): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v14i2.8419

Abstract

The research aimed to predict a person’s intention to have a romantic relationship at work, seen from the motives (love and work) and types of policies (strict, warning, no policy) that existed in the company. Romance in the workplace was a common phenomenon in organizations, but this behavior was still considered sensitive to be investigated in Indonesia. In total, 268 Indonesian employees aged 20-40 years who worked at least six months in a company participated in the 2x3 factorial experimental vignette method, and for data analysis, it used repeated measured ANOVA. The research results have found that several types of company policies determine a person’s intention to have romance at work. The stricter the rules and the heavier the punishment, the less likely a person will engage in romance at work. However, on the motive, it is found that there is no difference between the types of motives and one’s intentions in a workplace romance. Finally, the interaction between motives and policies is not significant enough to predict a person’s intention to engage in romance at work. Therefore, it can be concluded that in Indonesia, the implementation of policies still has an essential role in reducing the negative impact of romance in the workplace. Other variables can still be included for future research to see the factors influencing a person’s intentions in workplace romance.