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All Journal Journal of Law Science Batara Wisnu : Indonesian Journal of Community Services
Shalsabila, Shalwa
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Humanities Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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OPTIMALISASI DIGITAL MARKETING PADA PENJUALAN PRODUK UMKM SEBAGAI BENTUK PEMBERDAYAAN PEREMPUAN DI DESA SINDANG KARYA, ANYER, BANTEN Fitrianti, Rizqi; Endayani, Endayani; Zulfikar, Meiby; Kamilah, Fithrotul; Haque, Nuke Nurul; Shalsabila, Shalwa
Batara Wisnu : Indonesian Journal of Community Services Vol. 4 No. 3 (2024): Batara Wisnu | September - Desember 2024
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/bw.v4i3.282

Abstract

The right sales strategy can drive increased turnover. Digital marketing is the most effective media and strategy in expanding market reach. This is one way for a group of women in Sindang Karya Village - Anyer, Banten, to advance their products. Currently, the marketing is still conventional and simple. So that the turnover obtained has not been maximized, and product branding has not been achieved as a superior product. This devotion aims to utilize E-Commerse as an optimization of digital marketing in increasing sales of MSME products and processed home products managed by women's groups in Sindang Karya Village, Anyer - Banten. As the role of women as the main actors in local economic activities, digital marketing strategies are expected to be the main driver in expanding market reach and increasing village community income. This research method uses a qualitative approach with data collection through observation, interviews, literature studies, and training conducted for 6 meetings by providing materials on digital marketing. The results showed that the application of appropriate digital marketing strategies, such as the use of social media, marketplaces, and attractive marketing content, can optimize the sales of local products and empower women in the area
Legal analysis of creditor protection in bankruptcy without fiduciary guarantee registration Septia Ningsih, Ratu; Shalsabila, Shalwa; Rahmalia, Astry; Alifah, Alifah; Maulana, Ayang Fristia
Journal of Law Science Vol. 7 No. 1 (2025): January: Law Science
Publisher : Institute Of computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jls.v7i1.5850

Abstract

Fiduciary as a legal concept in Indonesia has undergone significant development, especially after the enactment of Law Number 42 of 1999 concerning Fiduciary Guarantees. With the expansion of the object of fiduciary guarantee, it now includes not only physical movable objects such as vehicles and equipment, but also intangible objects and immovable objects that cannot be encumbered with dependent rights. This shows that there is a legal adaptation that is responsive to the needs of transactions and economic development in the community. This research is a normative legal research using a legislative approach. Based on the results of the research, it can be concluded that a fiduciary guarantee deed that is not registered at the fiduciary registration office can result in a number of significant legal consequences. One of the main consequences is the loss of the power of execution of the guarantee, so that creditors cannot rely on the object of the guarantee as protection against their receivables.
Co-Authors Alifah Alifah, Alifah Ayang Fristia Maulana Endayani, Endayani Fithrotul Kamilah Fitrianti, Rizqi Haque, Nuke Nurul Meiby Zulfikar Rahmalia, Astry Septia Ningsih, Ratu