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PERAN MEDIA PR: MENINGKATKAN KESADARAN NASABAH TENTANG CYBERSECURITY MELALUI FILM WEB SERIES “NURUT APA KATA MAMA Suryasuciramdhan, Arfian; Putra, Dias Suminta Suria; Rifa'i, Anton Bahtiar; Kamilah, Fithrotul
Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Vol. 9 No. 2 (2024): Edisi April
Publisher : Laboratorium Ilmu Komunikasi Fisip UHO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52423/jikuho.v9i2.219

Abstract

Layanan sektor perbankan yang berbasis internet memberikan peluang terjadinya tindak kriminalitas dengan menggunakan teknologi atau cybercrime, sehingga nasabah perlu waspada untuk berhati-hati. Tujuan dari penelitian ini adalah untuk mengetahui strategi komunikasi yang dilakukan oleh Bank Central Asia untuk meningkatkan kesadaran nasabah terhadap mobile banking fraud. Penelitian ini menggunakan jenis penelitian kualitatif dengan pendekatan studi pustaka yang bersumber dari web series "Nurut Apa Kata Mama Episode 2" yang dipublikasikan di media sosial YouTube Solusi BCA. Hasil dari penelitian ini berupa peningkatan kesadaran nasabah BCA terhadap pesan asing yang mengatas namakan pihak bank, sehingga nasabah menjadi lebih berhati-hati lagi. Metode Penelitian menggunakan kualitatif deskripstif dengan pendekatan studi litelatur, Adapun teknik pengumpulan data menggunakan cara pengamatan langsung pada data yang tersedia melalui akun YouTube Solusi BCA dan studi litelatur lainnya, tanpa melakukan wawancara. Subjek di dalam penelitian ini mengacu pada web series “Nurut Apa Kata Mama, Episode 2: Undian Kulkas 5 Pintu” di kanal YouTube Solusi BCA. Hasil dari penelitian ini adalah hal-hal penting yang diperhatikan oleh Bank Central Asia dalam menjalankan proses strategi komunikasi agar nasabah dapat menerima pesan dengan baik.
PENDAMPINGAN PENGOLAHAN KRIPIK GEDEBOG PISANG“KRIPBOGPIS” DAN ASPEK LEGALITAS DI DESA CILELES KABUPATEN LEBAK Saepudin, Eli Apud; Kamilah, Fithrotul; Handayani, Putri; Amilia, Rizki; Wahyiah, Ita Rosita; Hifni, Mohammad
Jurnal Akselerasi Merdeka Belajar dalam Pengabdian Orientasi Masyarakat (AMPOEN): Jurnal Pengabdian kepada Masyarakat Vol 1 No 3 (2024): DESEMBER 2023 - MARET 2024
Publisher : UNIVERSITAS SERAMBI MEKKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32672/ampoen.v1i3.1282

Abstract

The farmer group community in cisalak village, cileles district, lebak planted 2000 banana trees in 12 hectares and the banana harvest period in one year was 2 harvests but left banana stems which could only be used as compost by chopping them finely and letting them dry out the problem faced by farmers when harvesting banana stems had no selling value after Bina Bangsa University lecturers carried out PKM mentoring activities, the results of the assistance could utilize banana gedegogs into delicious chips. savory, nutritious, added using a variety of flavors and, the brand given is Kripbogpis banana gedebog chips where these chips can be a regional superior product if they are well managed, the brand is given is Kripbogpis, savory, nutritious in addition to using a variety of flavors and, the brand given is Kripbogpis banana gedebog chips where these chips can become regional superior products if they are well managed, packaging, brands registered with the Ministry of Law and Human Rights have legality will definitely have a characteristic of the product so that the community can benefit a lot.
Community and gen Z participation in the party democracy election 2024 towards Indonesia G2G good government to good governance Saepudin, Eli Apud; Zulfikar, Meiby; Suryasuciramdan, Arfian; Kamilah, Fithrotul
The International Journal of Politics and Sociology Research Vol. 11 No. 3 (2023): December: Law, Politic and Sosiology
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijopsor.v11i3.216

Abstract

It is now December 2023 that the Indonesian people will hold general elections for candidates for DPRD members, DPR-RI, DPD-RI, presidential and vice presidential candidates. It is approaching the 2024 election in less than 75 days that the Indonesian people will hold a democratic party to vote directly honestly fair transparently in determining the future of the nation and state of Indonesia for the next five years where the current election participants are dominated by gen z and permanent voters, people are now digitally aware where before voting they see the digital track record of legislative and judicial executive candidates where is their contribution to the nation and state love for the homeland love for the Indonesian people so that the community and gen z do not hesitate not hesitate in choosing candidates for DPRD, DPR-RI, DPD-RI, Presidential and Vice Presidential Candidates for Indonesia five years to come period 2024-2029. The research that the author uses research with qualitative descriptive methods to analyze phenomena, events, or social conditions. The results obtained from this research are how the community is objective and selective in the democratic party of the general election of 14 February 2024.
OPTIMALISASI DIGITAL MARKETING PADA PENJUALAN PRODUK UMKM SEBAGAI BENTUK PEMBERDAYAAN PEREMPUAN DI DESA SINDANG KARYA, ANYER, BANTEN Fitrianti, Rizqi; Endayani, Endayani; Zulfikar, Meiby; Kamilah, Fithrotul; Haque, Nuke Nurul; Shalsabila, Shalwa
Batara Wisnu : Indonesian Journal of Community Services Vol. 4 No. 3 (2024): Batara Wisnu | September - Desember 2024
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/bw.v4i3.282

Abstract

The right sales strategy can drive increased turnover. Digital marketing is the most effective media and strategy in expanding market reach. This is one way for a group of women in Sindang Karya Village - Anyer, Banten, to advance their products. Currently, the marketing is still conventional and simple. So that the turnover obtained has not been maximized, and product branding has not been achieved as a superior product. This devotion aims to utilize E-Commerse as an optimization of digital marketing in increasing sales of MSME products and processed home products managed by women's groups in Sindang Karya Village, Anyer - Banten. As the role of women as the main actors in local economic activities, digital marketing strategies are expected to be the main driver in expanding market reach and increasing village community income. This research method uses a qualitative approach with data collection through observation, interviews, literature studies, and training conducted for 6 meetings by providing materials on digital marketing. The results showed that the application of appropriate digital marketing strategies, such as the use of social media, marketplaces, and attractive marketing content, can optimize the sales of local products and empower women in the area
Management of government communication strategy in moving the new capital city in Indonesia from a public policy perspective Saepudin, Eli Apud; Hartoko, Gatot; Kamilah, Fithrotul; Hidayat, Romi; Priatna, Achmad Nashrudin
Journal of Law Science Vol. 7 No. 1 (2025): January: Law Science
Publisher : Institute Of computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jls.v7i1.5856

Abstract

The relocation of the national capital is a major project that requires public support, information transparency, and effective communication to overcome public resistance and ensure a good understanding of the policy objectives. Using a qualitative approach, this research examines the communication strategy implemented by the government through analysis of policy documents, communication media, and interviews with relevant parties. The results show that the government implements a communication strategy that includes socialization through mass media, direct outreach to the public, and the use of digital platforms to reach a wider audience. However, there are still obstacles such as negative public perception, limited access to information in certain areas, and uncertainty of project financing. This study recommends improvements in the quality and consistency of public communications, active community involvement in planning and implementation, and strengthening transparent policy messages to build trust and support the success of the IKN transfer.
Reformulation and optimization of birth certificate services of the population and civil registration office serang district Permana, Deni; Saepudin, Eli Apud; Kamilah, Fithrotul
Journal of Law Science Vol. 7 No. 1 (2025): January: Law Science
Publisher : Institute Of computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jls.v7i1.6029

Abstract

The rate of delay in issuing birth certificates in Indonesia is significant, potentially hampering children's access to basic rights such as education, health and other public services. Based on data compiled by the Central Statistics Agency (BPS) and other relevant institutions, it is estimated that more than 20% of births in some regions in Indonesia are not recorded on time. This delay is caused by various factors, including limited access to civil registration services, lack of awareness about the importance of birth certificates, and technical and bureaucratic obstacles that hinder the registration process. As a result, many children do not have birth certificates within the appropriate timeframe. This study aims to improve the quality of birth certificate services at the Disdukcapil of Serang Regency to make it faster, easier and more affordable for the community. Through a series of analysis and evaluation, several innovative solutions were found that can be implemented. With this reformulation, it is expected that the community can obtain their children's birth certificates more quickly, so that children can access various public services such as education and health without obstacles. The type of research used in this study is descriptive research with a qualitative approach. The location of this research was Serang Regency. This research aims to reformulate and optimize the implementation of this program.
Government policy on the transfer of 3 kilogram lpg subsidies: An analysis of the social and economic impacts in the city of Serang Hartoko, Gatot; Kamilah, Fithrotul; Priatna, Achmad Nashrudin; Saepudin, Eli Apud
Journal of Law Science Vol. 7 No. 2 (2025): April: Law Science
Publisher : Institute Of computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jls.v7i2.6209

Abstract

This study analyzes the social and economic impacts of the Indonesian government's policy shift regarding the transfer of subsidies for 3-kilogram Liquefied Petroleum Gas (LPG) cylinders.  The policy, aimed at increasing the accuracy and effectiveness of subsidy distribution, introduces a more targeted mechanism to ensure that only eligible low-income households receive assistance. Using a mixed-methods approach that includes qualitative interviews with affected communities and quantitative analysis of household expenditure data, the research reveals several key findings. Socially, the policy change has raised concerns among informal workers and small-scale food vendors, who rely heavily on subsidized LPG for daily operations. The transition process, marked by limited public communication and lack of comprehensive data on beneficiaries, has contributed to confusion and resistance at the grassroots level. Economically, while the policy intends to reduce state budget leakage and promote energy equity, initial findings show an increase in household energy spending among non-registered users and small businesses, potentially affecting their economic resilience. The study concludes that although the subsidy transfer policy has merit in principle, its implementation requires improved targeting systems, stronger data validation, and more inclusive public engagement. Recommendations include the adoption of digital identification systems, real-time monitoring tools, and the gradual integration of renewable energy alternatives to build long-term sustainability and social acceptance.