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All Journal Guruku: Jurnal Pendidikan dan Sosial Humaniora Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Marsianus Aparato
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Other

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Dampak Perbaikan Jalan Terhadap Peningkatan Ekonomi Masyarakat Di Desa Mergosari Kecamatan Tarik Kabupaten Sidoarjo: Indonesia Dita Armah Zuria; Nur Azlinda Herawati; Putresa Eka Irmandini; Yani Septia Rachmawati; Putri Sefhiatul Rohma; Ida Faizahtun Nafiah; Marsianus Aparato; Goldensia Katarina Nay; Rheyna Putri Arditiya; Kurniatul Putri Mukhfidah; Anggraeni Retno Pangestu; Suyono Suyono
Guruku: Jurnal Pendidikan dan Sosial Humaniora Vol. 2 No. 4 (2024): GURUKU : Jurnal Pendidikan dan Sosial Humaniora
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/guruku.v2i4.757

Abstract

This research aims to find out the impact of road improvements on improving the community's economic business in Mergosari village, Tarik, Sidoarjo. This research method uses qualitative research with descriptive methods. Data collection was done by conducting in-depth interviews with descriptive analysis method. The results showed that the impact of road improvements had a significant positive impact on increasing the economic efforts of the community in Mergosari village, Tarik, Sidoarjo. The implications of this research can be used as a basis for improving sustainable infrastructure development strategies to support local economic growth and community welfare in the region.
Peran Media Sosial sebagai Strategi Digital Marketing dalam Mengubah Perilaku Konsumen Nur Azlinda Herawati; Goldensia Katarina Nay; Marsianus Aparato; I Made Bagus Dwiarta
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 2 No. 2 (2025): Mei : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v2i2.500

Abstract

This study aims to comprehensively examine the role of social media as a digital marketing strategy in transforming consumer behavior patterns, with a primary focus on the effectiveness of social media platforms at each stage of the purchase decision-making process. Using a literature review method and a qualitative approach, this research analyzes various findings from relevant literature to understand the dynamics of interaction between digital marketing strategies on social media and changes in contemporary consumer behavior. The results show that social media plays a strategic role in building brand awareness through the dissemination of engaging visual content, collaborations with influencers, and the delivery of personalized marketing messages. In the context of digital marketing strategy, social media facilitates the consideration stage by providing easy access to product reviews, recommendations from social networks, and direct interactions between consumers and brands. During the evaluation and decision-making stages, digital marketing strategies on social media reinforce consumer trust through social proof such as testimonials and positive reviews, as well as enabling retargeting based on consumer behavioral data. Furthermore, in the post-purchase stage, digital marketing strategies on social media serve as a means of fostering customer loyalty through responsive feedback management and the formation of active customer communities. This study concludes that social media as a digital marketing strategy has evolved into a holistic marketing ecosystem, not only transforming purchasing behavior but also creating long-term emotional relationships between brands and consumers. These findings provide important contributions to the development of more effective, ethical, and sustainable digital marketing strategies in the current era of digital transformation.
Co-Authors Anggraeni Retno Pangestu Dita Armah Zuria Goldensia Katarina Nay I Made Bagus Dwiarta Ida Faizahtun Nafiah Kurniatul Putri Mukhfidah Nur Azlinda Herawati Putresa Eka Irmandini Putri Sefhiatul Rohma Rheyna Putri Arditiya Suyono Suyono Yani Septia Rachmawati