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All Journal Jurnal Ilmiah Manajemen Kesatuan Greenation International Journal of Tourism and Management
Sri Rezeki
Universitas Negeri Medan, Indonesia
Economics, Econometrics & Finance Social Sciences

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Product and Channel Difference Mofel Distribution in Increasing Customer Loyalty Sri Rezeki; Lili Suryati; Wikrama Wardana; Desamen Simatupang; Marihot Simanjuntak; Brenhard Tampubolon; Mauritz Sibarani
Greenation International Journal of Tourism and Management Vol. 1 No. 2 (2023): (GIJTM) Greenation International Journal of Tourism and Management (June - Augu
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijtm.v1i2.33

Abstract

This study aims to determine the effect of product differentiation on customer loyalty at CV. Makmur Auto Sejahtera Medan, knowing the effect of distribution channels on customer loyalty at CV. Makmur Auto Sejahtera Medan, and knowing the effect of product differentiation and distribution channels on customer loyalty at CV. Prosperous Auto Prosperous Medan. The population in this study are regular customers of CV. Prosperous Auto Sejahtera Medan as many as 62 regular customers. The sampling technique in this study used a saturated sample. Thus, the number of research samples used is 62 regular customers. Data were analyzed using multiple linear regression analysis method. The results of the analysis give the equation Customer Loyalty = 0.108 + 0.249 Product Differentiation + 0.383 Distribution Channels + e. The results of the research partially show that product differentiation has a positive and significant effect on customer loyalty CV. Prosperous Auto Prosperous Medan. This is evidenced by the acquisition of tcount 4.834 > ttable 1.67065 and a significant value of 0.000 <0.05 and distribution channels have a positive and significant effect on customer loyalty CV. Prosperous Auto Prosperous Medan. This is evidenced by the acquisition of a tcount of 4.818 > ttable of 1.67065 and a significant value of 0.000 <0.05. Simultaneously, product differentiation and distribution channels simultaneously have a positive and significant effect on customer loyalty CV. Prosperous Auto Prosperous Medan. This is evidenced by the acquisition of an Fcount of 30.308 > ttable of 3.15 and a significant value of 0.000 <0.05.
Contribution of E-Business Success to Achieving Competitive Advantage in MSMEs Sri Rezeki; Pristyono; Sipnarong Kanchanawongpaisan
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 4 (2025): JIMKES Edisi Juli 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i4.3468

Abstract

The success of marketing implementation in Micro, Small, and Medium Enterprises (MSMEs) in Indonesia today cannot be separated from the use of application-based digital technology such as websites, online platforms, and social media. This study aims to examine the influence of social media, influencer marketing, and content marketing on the success of MSMEs, using indicators that are relevant to the research problem. The type of research used is descriptive with a quantitative approach. Data collection techniques are carried out through questionnaires and interviews. The population of this study is MSMEs spread across various regions in Indonesia, with a total of 526,261 units. The sample determination used the Slovin formula and obtained 100 respondents as a sample representing the population. The results of the study show that influencer marketing, content marketing, and social media marketing are independent factors but have a direct influence on the success of MSMEs. In addition, business success has also been shown to have a significant influence on increasing competitive advantage. The results of this study underline the importance of digital marketing strategies in supporting the growth and competitiveness of MSMEs in the era of digital transformation.
Co-Authors Brenhard Tampubolon Desamen Simatupang Lili Suryati Marihot Simanjuntak Mauritz Sibarani Pristyono Sipnarong Kanchanawongpaisan Wikrama Wardana