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All Journal Greenation International Journal of Tourism and Management
Marihot Simanjuntak
Sekolah Tinggi Ilmu Pelayaran, Indonesia
Economics, Econometrics & Finance

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Product and Channel Difference Mofel Distribution in Increasing Customer Loyalty Sri Rezeki; Lili Suryati; Wikrama Wardana; Desamen Simatupang; Marihot Simanjuntak; Brenhard Tampubolon; Mauritz Sibarani
Greenation International Journal of Tourism and Management Vol. 1 No. 2 (2023): (GIJTM) Greenation International Journal of Tourism and Management (June - Augu
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijtm.v1i2.33

Abstract

This study aims to determine the effect of product differentiation on customer loyalty at CV. Makmur Auto Sejahtera Medan, knowing the effect of distribution channels on customer loyalty at CV. Makmur Auto Sejahtera Medan, and knowing the effect of product differentiation and distribution channels on customer loyalty at CV. Prosperous Auto Prosperous Medan. The population in this study are regular customers of CV. Prosperous Auto Sejahtera Medan as many as 62 regular customers. The sampling technique in this study used a saturated sample. Thus, the number of research samples used is 62 regular customers. Data were analyzed using multiple linear regression analysis method. The results of the analysis give the equation Customer Loyalty = 0.108 + 0.249 Product Differentiation + 0.383 Distribution Channels + e. The results of the research partially show that product differentiation has a positive and significant effect on customer loyalty CV. Prosperous Auto Prosperous Medan. This is evidenced by the acquisition of tcount 4.834 > ttable 1.67065 and a significant value of 0.000 <0.05 and distribution channels have a positive and significant effect on customer loyalty CV. Prosperous Auto Prosperous Medan. This is evidenced by the acquisition of a tcount of 4.818 > ttable of 1.67065 and a significant value of 0.000 <0.05. Simultaneously, product differentiation and distribution channels simultaneously have a positive and significant effect on customer loyalty CV. Prosperous Auto Prosperous Medan. This is evidenced by the acquisition of an Fcount of 30.308 > ttable of 3.15 and a significant value of 0.000 <0.05.
A new Model for Improving Employee Productivity Peni Cahyati; Nazifah Husainah; Wikrama Wardana; April Gunawan Malau; Marihot Simanjuntak; Laresen Barasa; Lenggogeni Lenggogeni
Greenation International Journal of Tourism and Management Vol. 1 No. 2 (2023): (GIJTM) Greenation International Journal of Tourism and Management (June - Augu
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijtm.v1i2.40

Abstract

The reason of this think about was to decide the level of impact of the execution of existing instruction and preparing programs on the work efficiency of gracious hirelings. Based on the comes about of information preparing, it is known that the components of the execution of instruction and preparing programs that must be considered and progressed are as takes after: Preparing Materials, Non-Formal Instruction, Preparing Plans, Educators Neighborliness, Preparing Varieties, Preparing Strategies, and Preparing Manuals. Whereas the components of actualizing instruction and preparing programs that must be kept up are as takes after:Formal Instruction, Teachers Aptitudes, Educators Capacity, Preparing Framework Offices, Preparing Educational programs, Preparing Assessment. The execution of instruction and preparing programs influences the work efficiency of gracious hirelings and the impact of the usage of preparing programs is more overwhelming, this is often so since the execution of preparing programs is more frequently done and more applicable even in spite of the fact that it still appears hypothetical within the work of respectful workers. In this manner an suitable instruction and preparing program will have an affect on expanding the efficiency of its representatives.
Co-Authors April Gunawan Malau Brenhard Tampubolon Desamen Simatupang Laresen Barasa Lenggogeni Lenggogeni Lili Suryati Mauritz Sibarani Nazifah Husainah Peni Cahyati Sri Rezeki Wikrama Wardana