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All Journal Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal Difusi Jurnal Bisinis Digital
Rahman, Naufal
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Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Engineering Environmental Science Library & Information Science Social Sciences

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THE EFFECT OF PROMOTION AND COMMUNICATION ON PRODUCT SELLING POWER WITH CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE ON CV. TABEK RAYA P&D SOLOK CITY Rahman, Naufal; Salim, Emil; Putri, Della Asmaria
Jurnal Bisnis Digital Vol. 2 No. 2 (2024): Jurnal Bisnis Digital, Vol. 2 No. 2 November 2024
Publisher : Prodi Bisnis Digital Universitas Muhammadiyah Muara Bungo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52060/j-bisdig.v2i2.1887

Abstract

This research aims to determine and try to analyze the influence of promotion and communication on product selling power with consumer satisfaction as an intervening variable in CV. Tabek Raya P&D Solok City. This research is a Structural Equation Modeling (SEM) model with the Smart PLS 3.0 analysis tool. The population and sample of this research are CV consumers. Tabek Raya P&D Solok City. The research results found that there is an influence between Promotion and Consumer Satisfaction. There is an influence between Communication and Consumer Satisfaction. There is an influence between Promotion and Product Selling Power. There is no influence between Communication on Product Selling Power. There is an influence between Consumer Satisfaction on Product Selling Power. Consumer Satisfaction mediates Promotion on Product Selling Power. Consumer Satisfaction mediates Communication on Product Selling Power
STRATEGI BAURAN PEMASARAN PERUSAHAAN MADU IBUN DI KOTA TANGERANG Rahman, Naufal; Djuwendah, Endah; Heryanto, Mahra Arari; Fatimah, Sri
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 2 (2023): Juli 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i2.10055

Abstract

Honey is a natural sweet substance or comes from nectar and is produced by honey bees which has many health benefits. Indonesia has natural wealth and great potential for beekeeping because there are 6 out of 7 species of bees in the world so that the prospects for honey beekeeping are very profitable. Data from the Central Statistics Agency shows that honey production in Indonesia has increased from 51,338 liters in 2020 to 189,780 liters in 2021. High honey production is driven by the high demand for honey in Indonesia due to the COVID-19 pandemic. The Ibun honey company is one of the companies that offers genuine raw honey products, which can be seen from the marketing strategy of Ibun honey products, which cannot be separated from competition with other honey products. The aims of this study are: 1) To find out the performance of the agribusiness company Madu Ibun in Tangerang City; 2) Knowing the strengths, weaknesses, opportunities and threats of the Ibun Honey Company; 3) Formulate a marketing strategy for the Honey Ibun Company in Tangerang City. The research design used is qualitative research with a case study research design. The techniques and data analysis that were selected and used were descriptive analysis and SWOT matrix analysis and QSPM through interview sheets and questionnaires. The performance of the Madu Ibun company's agribusiness business includes the production process of beekeeping, honey harvesting, filtering and packaging as well as product marketing to consumers. Based on the results of the SWOT analysis matrix for the honey ibun company, the results of the marketing strategy for honey ibun are in quadrant I, namely the Strengths opportunities (S-O) strategy or an aggressive strategy as indicated by alternative strategies.
RUMAH LITERASI SEBAGAI SARANA ALTERNATIF PENUMBUHAN MINAT BACA SISWA SDN KANAAN: Artikel Pekan Kreativitas Mahasiswa Pengabdian Masyarakat - Rumah Literasi Sebagai Alternatif Penumbuhan Minat Baca Siswa SDN Kanaan Ikartika, Ika; Haloho, Elisabet; Fifi Afriliya, Lynta; Rahman, Naufal; Ananta Wiguna, Tessa
Jurnal Difusi Vol. 7 No. 2 (2024): Jurnal Difusi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat (P3M) Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/difusi.v7i2.5607

Abstract

Literacy culture plays a vital role in the development of education in Indonesia, bringing a number of significant benefits to individuals and society. This service project emerged as a response to the low interest in reading, especially at SDN Kanaan, which is influenced by the lack of facilities, less attractive learning models, and limited programs and books that match students' interests. The purpose of this social project is to foster reading interest among students of SDN Kanaan to build a sustainable literacy culture. The literacy movement for students is the main focus of this activity, with the establishment of Rumah Literasi in an abandoned room as a concrete step. The hope is that the provision of adequate facilities can encourage students to make reading a passion or hobby, turn reading activities into fun experiences, and improve academic achievement. In the context of education in remote areas (3T), community service, especially the active role of students, is key in building a culture of literacy. Students act as agents of change by providing inspiration, motivation and support to improve children's literacy skills. Through collaborative and creative efforts, students can help create a learning environment that stimulates interest, understanding and love for reading and writing among children.
Faktor-faktor yang Memengaruhi Penghidupan Berkelanjutan (Sustainable Livelihood) Petani Pinggiran Kota Bandung Rahman, Naufal; Saidah, Zumi; Yudha, Eka Purna
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.13204

Abstract

Sustainable livelihood is a condition where the community is able to deal with pressures and shocks to manage resources for the welfare of their families now and in the future. It should be noted that the concept of sustainable livelihood is in line with the concept of sustainable development, where sustainable development seeks to maintain the cultural sustainability of a community so that it remains sustainable in the future. The purpose of this study is to analyze sustainable livelihoods and the factors influencing sustainable livelihoods of farming households in the peripheral areas of Bandung City. This research uses a mixed method design of quantitative and qualitative. The research method used was the survey method. The data analysis techniques used were descriptive analysis and multiple linear regression analysis. The results show that the condition of sustainable livelihoods of farming households in the peripheral areas of Bandung City is not bad, but improvements are still needed to improve the condition. The respondents' social environment, which is still supportive in their profession as farmers, also provides a sense of comfort to farmers. Natural capital, financial capital, social capital, and human capital have a significant influence on sustainable livelihoods of farmer households in the peri-urban areas of Bandung City. Meanwhile, physical capital has no effect on the sustainable livelihood of farmer households in the peri-urban areas of Bandung City.
Co-Authors Ananta Wiguna, Tessa Eka Purna Yudha Emil Salim Endah Djuwendah Fifi Afriliya, Lynta Haloho, Elisabet Ikartika, Ika Mahra Arari Heryanto Putri, Della Asmaria Sri Fatimah Zumi Saidah