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All Journal Fokus Ekonomi Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Fokus Abdimas
Ignatius Henri Pelupessy
STMIK Himsya Semarang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Journal : Fokus Abdimas

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PENINGKATAN KERJASAMA ANTAR UMKM DI KECAMATAN PEDURUNGAN KOTA SEMARANG MELALUI PELATIHAN SOSIAL MADIA MARKETING Prabowo, Catur; Fahlefi, Diva Riza; Pelupessy, Ig. Henri; Harminingtyas, Rudika
Fokus ABDIMAS Vol 4, No 1: April 2025
Publisher : STIE Pelita Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/abdimas.4.1.14-18

Abstract

Pedurungaan sub-district, which consists of many sub-districts and community units (RW), has hundreds of MSMEs that have been established, both pioneered by young people or housewives and many have a semi-modern system involving digital technology in marketing their products or services. The MSMEs were given training on improving the use of social media marketing and how to build a communication network in order to form a cooperation ecosystem between MSMEs to mutually strengthen the quality of their products or services by establishing cooperation between MSMEs. They feel that what they have done so far has not been optimal because they do not know what to do with the progress of the communication network cooperation. With this training, they open their hearts and minds to develop their business with the knowledge received during this training, namely marketing through social media marketing. This training is very helpful for MSMEs in trying to increase sales of their products so that they can cover their operational costs and can get decent profits and do not need to worry about sluggish sales due to limited sales capabilities and existing distribution networks and to increase sales and consumer trust we also conduct training on how to build a network of cooperation between MSMEs. It is expected that participants can continue to improve their business and use the right social media so that the business they run can grow.
PEMBERDAYAAN PETANI BAWANG MERAH DENGAN EFISIENSI PRODUKSI GUNA PENINGKATAN PENDAPATAN Prabowo, Catur; Pelupessy, Ig. Henri; Fahlefi, Diva Riza; Harminingtyas, Rudika; Widowati, Maduretno
Fokus ABDIMAS Vol 4, No 2: Oktober 2025
Publisher : STIE Pelita Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/abdimas.v4i2.1576

Abstract

This community service program aims to empower shallot farmers in Brebes Regency by improving production efficiency to increase income and local economic sustainability. Brebes, a major national shallot production center, faces efficiency issues due to excessive input use and weak farm management. A team of lecturers conducted participatory training and mentoring covering technical efficiency, financial management, cost and revenue analysis, and strengthening farmer group institutions. The results showed an increase in productivity from 9.5 tons to 11.2 tons per hectare, a Revenue/Cost ratio from 1.42 to 1.68, and technical efficiency from 0.78 to 0.91. Awareness of financial recording increased from 15% to 85%, and a marketing cooperative was formed, strengthening farmers' bargaining power. This program successfully transformed traditional patterns into efficient and sustainable farming systems, while strengthening the role of universities in empowering agricultural communities.
Co-Authors Catur Prabowo Diva Riza Fahlefi Maduretno Widowati Rudika Harminingtyas Tasriastuti, Nurrohmi Ambar