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All Journal Profetik: Jurnal Pengabdian Masyarakat
Naufal Rif’at, Dhany
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Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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Optimalisasi Strategi Pemasaran Melalui Platform Digital untuk Meningkatkan Penjualan Anyaman Bambu di Desa Kalipucang Kulon Ansori, Miswan; Nur Maulidia, Rizka; Ramadhan Pujisantoso, Rahmat; Putri Ningsih, Nia; Ilham, Mohammad; Dewi Saputri, Oktaviana; Sholikhati Ikmah, Ika; Irfana, Naila; Rizky Amalia, Ratna; Rosidah, Ida; Eka Fitri Nor Faizah, Natasya; Abdulloh Yusuf, Ahmad; Dwi Arini, Rina; Naufal Rif’at, Dhany; Putri Anjar Sari, Laila; Sholihatussifa, Nailis
Profetik: Jurnal Pengabdian Masyarakat Vol. 2 No. 2 (2024): Pengabdian dalam Peningkatan Kapasitas Masyarakat di Bidang Ekonomi, Sosial-Kea
Publisher : Lembaga Penelitian, Penerbitan, dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62490/profetik.v2i02.684

Abstract

In today's digital era, digital-based marketing strategies have become crucial for the success of Micro, Small, and Medium Enterprises (MSMEs) in enhancing competitiveness and expanding market reach. This community service program was conducted by the UNISNU XVII KKN Team in collaboration with the Fahri Parcel MSME in Kalipucang Kulon Village, Welahan District, Jepara Regency. The program aimed to optimize marketing strategies through digital platforms to increase the sales of bamboo weaving products. The methods used in this program included observation, mentoring, and intensive training focused on enhancing brand identity, creating and managing accounts on digital platforms (such as Shopee and Instagram), and developing skills in digital content creation. The results of this program showed a significant increase in brand recognition, market reach, and sales of Fahri Parcel's products. In conclusion, optimizing marketing strategies through digital platforms proved effective in improving the performance of the partner MSME. The active participation of the partner in every stage of the program also ensured the sustainability of the implemented strategies. This program not only provided direct benefits to the Fahri Parcel MSME but also enriched the practical experience of the service team in applying digital marketing knowledge. Thus, this program contributes to strengthening the competitiveness of MSMEs in the digital era.
Co-Authors Abdulloh Yusuf, Ahmad Ansori, Miswan Dewi Saputri, Oktaviana Dwi Arini, Rina Eka Fitri Nor Faizah, Natasya Ilham, Mohammad Irfana, Naila Nur Maulidia, Rizka Putri Anjar Sari, Laila Putri Ningsih, Nia Ramadhan Pujisantoso, Rahmat Rizky Amalia, Ratna Rosidah, Ida Sholihatussifa, Nailis Sholikhati Ikmah, Ika