Garuda - Garba Rujukan Digital

Harnessing Digital Intelligence: Enhancing Effectiveness in Digital Marketing Sugiharto, Bambang; Harkim, H.; Hiya, Nirmadarningsih; Simanungkalit, Rejekia Vaizal; Andriani, Maya
Golden Ratio of Marketing and Applied Psychology of Business Vol. 5 No. 1 (2025): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v5i1.770

This qualitative study explores the dynamics of digital entrepreneurship and marketing, aiming to provide insights into the multifaceted nature of the digital economy. Employing a systematic literature review and thematic analysis methodology, the research delves into the role of platform-based business models, digital marketing strategies, and emerging trends within the digital landscape. The study reveals that platform ecosystems play a pivotal role in driving value creation and innovation, serving as catalysts for entrepreneurship by providing essential infrastructure and opportunities for value exchange. Additionally, it emphasizes the significance of data-driven decision-making and marketing analytics in optimizing digital marketing strategies, enabling businesses to deliver personalized experiences and drive engagement across multiple channels. Key findings include the transformative implications of platform-based business models for various stakeholders, the importance of user-centric design principles in enhancing customer experiences, and the challenges posed by regulatory compliance and technological integration. The study contributes to theoretical understanding by elucidating the complexities of digital entrepreneurship and marketing, while also offering practical implications for entrepreneurs to navigate the competitive digital marketplace successfully.

Digital Business and Artificial Intelligence Harkim, H.; Sirait, Syah Paradiba; Parulian, Edison; Sugiharto, Bambang; Simanungkalit, Rejekia Vaizal
Golden Ratio of Data in Summary Vol. 5 No. 3 (2025): May - July
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v5i3.1424

The integration of Artificial Intelligence (AI) into digital business strategies is reshaping industries and revolutionizing how organizations operate. This study aims to explore the dynamic relationship between digital business and AI by assessing the impact of AI adoption on business outcomes such as operational efficiency, customer satisfaction, and revenue growth. The research employs a qualitative approach, specifically a comprehensive literature review, to analyze key studies, identify trends, and understand the challenges organizations face in integrating AI technologies into their business models. By synthesizing existing literature, the study investigates the role of AI in transforming business operations, enhancing customer experiences, and driving innovation across various industries. The findings suggest that AI has significantly enhanced business processes by automating tasks, improving decision-making, and personalizing customer interactions, thus enabling companies to maintain competitive advantages. However, the research also highlights several barriers to AI adoption, including challenges related to data quality, skilled workforce, and ethical considerations. Furthermore, the study identifies future trends in AI integration, such as the potential for AI to drive innovation in business models and contribute to strategic decision-making. This research contributes to the theoretical understanding of AI in digital business while offering practical insights for organizations seeking to leverage AI for sustained growth and innovation.

Harnessing Digital Intelligence: Enhancing Effectiveness in Digital Marketing Sugiharto, Bambang; Harkim, H.; Hiya, Nirmadarningsih; Simanungkalit, Rejekia Vaizal; Andriani, Maya
Golden Ratio of Marketing and Applied Psychology of Business Vol. 5 No. 1 (2025): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v5i1.770

This qualitative study explores the dynamics of digital entrepreneurship and marketing, aiming to provide insights into the multifaceted nature of the digital economy. Employing a systematic literature review and thematic analysis methodology, the research delves into the role of platform-based business models, digital marketing strategies, and emerging trends within the digital landscape. The study reveals that platform ecosystems play a pivotal role in driving value creation and innovation, serving as catalysts for entrepreneurship by providing essential infrastructure and opportunities for value exchange. Additionally, it emphasizes the significance of data-driven decision-making and marketing analytics in optimizing digital marketing strategies, enabling businesses to deliver personalized experiences and drive engagement across multiple channels. Key findings include the transformative implications of platform-based business models for various stakeholders, the importance of user-centric design principles in enhancing customer experiences, and the challenges posed by regulatory compliance and technological integration. The study contributes to theoretical understanding by elucidating the complexities of digital entrepreneurship and marketing, while also offering practical implications for entrepreneurs to navigate the competitive digital marketplace successfully.

The Impact of Visual Marketing on Purchasing Behavior in E-Commerce: A Case Study in The Fashion Industry Marwan, Agus; Harkim, H.; Sugiharto, Bambang
Golden Ratio of Data in Summary Vol. 4 No. 2 (2024): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v4i2.769

This study explores the impact of visual marketing elements on consumer purchasing behavior within the fashion e-commerce industry, focusing on visual aesthetics, user-generated content (UGC), and influencer endorsements. Using a qualitative approach, semi-structured interviews were conducted with 25 participants to capture in-depth insights into how visual cues shape consumer perceptions, build trust, and influence purchase intentions. Thematic analysis of the data revealed three main findings: high-quality visuals evoke emotional responses that increase product appeal, UGC serves as a crucial factor in establishing trust and reducing purchase hesitation, and influencer endorsements significantly impact consumer decision-making by adding perceived value and trend relevance. These findings contribute to existing theories, such as the Stimulus-Organism-Response (S-O-R) model, by illustrating the diverse ways in which visual stimuli influence consumer behavior on emotional, social, and practical levels. Managerial implications include the strategic use of high-quality visuals, encouragement of UGC, and selection of authentic influencers to enhance consumer engagement and conversion. This study provides a comprehensive understanding of how visual marketing shapes consumer behavior in fashion e-commerce, offering valuable insights for both academic research and practical applications in the digital marketplace.

The Role of Islamic Financial Technology in Strengthening MSME Resilience and Ethical Financing Sugiharto, Bambang; Harkim, H.; Pandiangan, Jenny Ester; Gaol, Nickytha Linch De Hans Lumban
Golden Ratio of Auditing Research Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grar.v6i1.1811

This study examines the role of Islamic financial technology (Islamic FinTech) in strengthening the resilience and ethical financing of micro, small, and medium enterprises (MSMEs). Employing a systematic literature review (SLR) of sixty-two academic and policy publications from 2015–2025, the research synthesizes key findings on how Sharia-based digital finance empowers MSMEs through inclusive, transparent, and sustainable mechanisms. The results show that Islamic FinTech enhances MSME resilience by facilitating access to Sharia-compliant financing, reducing transaction barriers, and promoting risk-sharing through mudharabah and musyarakah contracts. Furthermore, it integrates ethical values derived from maqāṣid al-sharīʿah, reinforcing justice, trust, and accountability in digital financial systems. The study also reveals that Islamic FinTech contributes to sustainable development by supporting gender inclusion, digital literacy, and environmentally responsible investment. Nevertheless, challenges remain in governance, financial literacy, and regulatory harmonization between Islamic law and technological innovation. The paper concludes that Islamic FinTech is not merely a digital intermediary but an ethical ecosystem that combines technology and faith to foster equitable, resilient, and sustainable economic growth. Future research should explore longitudinal case studies and cross-regional comparisons to assess the long-term social and financial impacts of Islamic FinTech in Muslim-majority economies.

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